1. Intro to
Search
Engine
Optimization
With Ingrid Alvarez
February 1, 2011

2. What is SEO?
The Big Picture
Robots are algorithm based programs
Robots crawl, index and calculate the
web’s massive quantity of online content
Search results depend on matching
relevant content to your query, and on the
content’s importance, popularity

3. How do I get higher
search rankings?
Set realistic strategy goals
Identify your competitors
Establish your network and team
Cultivate your strengths

4. Establish a
keyword-based brand
How are you already known?
Brand consistency is key
Be original

5. When will I see the results
Implement meta-data and attribute to
your multimedia content
Put your keywords, descriptions, etc.
into the source code of your website
and/or utilize SEO plugins
Make sure all content has attributes
Check or make your Robot.txt file

6. Why does
accessibility matter?
If you build it they will come. But can they use it?
Make site navigation easy as pie
Don’t make your visitors theorize on
how to use your site
Get familiar and use web design
conventions already in place

7. Where are the resources
for building my empire?
Target the niche within your niche
Identify - the value of your business
Establish - your reputation offline as well
Cultivate - your systems and strategies

8. Who are you?
Your “image” says it all
What is your avatar? Icon?
Logo? Does it reflect you?
Are you using easily recognizable on
all platforms?
Be transparent yet appropriate

9. Successful SEO Integrates:
 Targeted Marketing Strategies
 Clear and Consistent Branding
 Keyword-driven Titles, Tags, Descriptions
 Constantly Refreshed Content w/ Attributes
 Link-building or Affiliate Marketing
 Social Networking Activity Streams
 Geo-location Tagging
 Email Marketing
 E-Commerce

10. Contact
Ingrid Alvarez
Mobile: 917.930.3394
ingrid@ingridalvarez.com
http://ingridalvarez.com
@ingridalvarez