You Can't Eat Whuffie...but it's getting harder to eat without it
1. You Can’t Eat Whuffie
...but it’s getting harder and harder
to eat without it
by Tara ‘missrogue’ Hunt
Future of Influence Summit
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9. advantages of money
• fungible / universal value
• trust not necessary
• independent of need
10. evolution of money
1. non-monetary exchange: barter and gift
2. commodity money (3000 bc)
3. representative money (650 bc)
4. fiat money (1971*)
*was used previously, but the USD became fiat at this time.
11. disadvantages of money
“can’t buy me love” the beatles
“money, money, money” abba
“for the love of money” the o’jays
“money talks” ac/dc
“mo’ money mo’ problems” notorious b.i.g.
19. whuffie is...
• reputation • saved up favors (reciprocity)
• reach • your known accomplishments
• positive sentiment
• influence
• bridging and bonding capital
• current and potential access to
ideas, talent and resources
20. how whuffie, attention and money are linked
• we can ‘cash in’ on our whuffie - getting higher paid jobs and support for our
businesses
• we can convert attention to whuffie - using our broad influence to do good
work in the community
• we can increase our attention through whuffie - meritocracies like the open
source world allow for someone to contribute to communities to gain
attention
• we can use attention to make money - increasing sales by getting the word
out via large follower base
24. whuffie is at the core of the future of influence
and we achieve that by putting human beings back
into our business decisions and giving reputation
equal billing with attention and money.
