Creating an unlimited referral system for small business

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2. Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in Marketing
and Graphic Communications and
over 16 years of sales experience.
I empower small business owners to
take control of their business
growth by showing them how to
inexpensively, yet effectively market
their business.

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MARKETING 101
Fundamentals of Marketing
www.yourmarketingcoachonline.com
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WHAT
WE
ARE
GOING
TO COVER
TODAY
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The best way for a small business to grow
is through word of mouth. Today I am going
to share with you:
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5 Strategies you can implement to create
an unlimited stream of referrals!
Examples of what you can do
Examples of companies that are using
these strategies successfully
www.yourmarketingcoachonline.com
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UNLIMITED REFERRALS
“WOW” Your Customer
www.yourmarketingcoachonline.com
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UNLIMITED REFERRALS
“WOW” Your Customer
www.yourmarketingcoachonline.com
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UNLIMITED REFERRALS
“WOW” Your Customer on a Budget:
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Be incredibly responsive
Offer unexpected freebies
Look for opportunities to go above and beyond
Offer guarantees
Really get to know your customers
Be warm, make eye contact, and say hello (first)
www.yourmarketingcoachonline.com
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UNLIMITED REFERRALS
Give First – Ask Later
www.yourmarketingcoachonline.com
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UNLIMITED REFERRALS
Give first and you will receive:
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First OVER-DELIVER
Be the first to give referrals before you as for some
Be the first to give (in any situation)
Then ask…
www.yourmarketingcoachonline.com
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UNLIMITED REFERRALS
Power Partners
www.yourmarketingcoachonline.com
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UNLIMITED REFERRALS
Who are your ideal POWER PARTNERS?
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Naturopathic Doctor
Property Manager and Credit Repair
Painter and a Window Cleaner
Commercial Tree Service and a Pool Guy
www.yourmarketingcoachonline.com
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PUZZLE PIECE PROMO
Power Partners – Partner Up!
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UNLIMITED REFERRALS
Customer Loyalty Programs
www.yourmarketingcoachonline.com
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UNLIMITED REFERRALS
Some Customer Loyalty Programs DON’T WORK
www.yourmarketingcoachonline.com
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UNLIMITED REFERRALS
Customer Loyalty Programs Benefits
1. Customer Loyalty
2. Gain New Customers
3. Profit when your customers shop
at OTHER loyalty merchants!
www.yourmarketingcoachonline.com
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UNLIMITED REFERRALS
Affiliate Program
www.yourmarketingcoachonline.com
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QUESTIONS
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WHAT
WE
COVERED
TODAY
The 5 Strategies to create unlimited referrals:
1. “WOW”
2. Give Referrals First
3. Power Partners
4. Customer Loyalty Program
5. Affiliate Program
www.yourmarketingcoachonline.com
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ACTION STEPS
1. Schedule to implement 1 strategy every quarter
2. Attend my next webinar 
www.yourmarketingcoachonline.com
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