SlideShare une entreprise Scribd logo
1  sur  15
Creating Facebook Custom Tabs to Capture Leads
Hi, my name is Misty.
I am a marketing coach.
My formal education is in Marketing and
Graphic Communications and over 16 years
of sales experience.
I empower small business owners to take
control of their business growth by showing
them how to inexpensively - yet effectively -
market their business.
Facebook Landing Pages
www.coachmisty.com
What we are going to learn today:
1. What is a landing page
2. Components of creating an effective landing page
3. Introduce five 3rd party applications you can use to create
your Facebook custom tabs (landing pages)
4. Explore examples to generate ideas for your own landing page(s)
5. Create together!
Facebook Landing Pages
www.coachmisty.com
Social media has a 100% higher
lead-to-close rate than outbound marketing.
- State of Inbound Marketing, 2012
Important Stats
www.coachmisty.com
OfferOffer
Companies with 30 or more landing pages
generate 7x more leads than those
with fewer than 10.
- Hub Spot
Important Stats
www.coachmisty.com
Offer
A landing page…
Allows you to capture visitors information
through a lead capture form.
Facebook Landing Pages
www.coachmisty.com
Landing pages also called…
• Opt-in Form
• Squeeze Page
• Lead Capture
• Facebook (Custom Tabs)
Creating an Effective Landing Page:
1. Be specific with your offer (and stay on point)
2. Use consistent branding
3. Be consistent with your layout
4. Avoid clutter
5. Design is important
6. Use social sharing to encourage visitors to spread the word
7. Make sure your CTA jumps off the page!
NOTE: Make offers relevant to your target market
Facebook Landing Pages
www.coachmisty.com
Facebook Landing Pages
www.coachmisty.com
Facebook Landing Pages
www.coachmisty.com
Facebook Landing Pages
www.coachmisty.com
www.coachmisty.com
Facebook Landing Pages
www.coachmisty.com
Mail Chimp
www.coachmisty.com
Facebook Landing Pages
Ways to capture leads on Facebook:
• Newsletter Opt-ins
• Sweepstakes (Fangates)
• Coupons
• Deals
• Rewards
• Photo Contests
• Video Contests
• Instant Wins
• Polls
• Pin to Win
• Tab for Twitter, YouTube, Instagram
Explore Ideas
www.coachmisty.com
HOW TO GET MORE
FACEBOOK
FANS
AVAILABLE AT www.coachmisty.com

Contenu connexe

Tendances

Discover The House of Marketing as your future employer
Discover The House of Marketing as your future employerDiscover The House of Marketing as your future employer
Discover The House of Marketing as your future employerThe House of Marketing
 
Dreamforce '16 Sales Summit: salesforce.com/sales-summit
Dreamforce '16 Sales Summit: salesforce.com/sales-summitDreamforce '16 Sales Summit: salesforce.com/sales-summit
Dreamforce '16 Sales Summit: salesforce.com/sales-summitTim Clarke (@TimxClarke)
 
Marcy Tanniru - Non-traditional Resume
Marcy Tanniru - Non-traditional ResumeMarcy Tanniru - Non-traditional Resume
Marcy Tanniru - Non-traditional ResumeMarcy Tanniru
 
Payne project 7.4.1
Payne project 7.4.1Payne project 7.4.1
Payne project 7.4.1kp_gptc
 
The Be-All, End-All List of Small Business Tax Deductions
The Be-All, End-All List of Small Business Tax DeductionsThe Be-All, End-All List of Small Business Tax Deductions
The Be-All, End-All List of Small Business Tax DeductionsWagepoint
 
Glenn Thomas, Resume
Glenn Thomas, ResumeGlenn Thomas, Resume
Glenn Thomas, ResumeGlennThomas35
 
National institute of digital marketing
National institute of digital marketingNational institute of digital marketing
National institute of digital marketingRajasreePothula2
 
How to Tell Memorable Customer Stories That Spark the Imagination
How to Tell Memorable Customer Stories That Spark the ImaginationHow to Tell Memorable Customer Stories That Spark the Imagination
How to Tell Memorable Customer Stories That Spark the ImaginationMarcom Productions
 
THE 5 KEYS TO RETAIN CUSTOMERS FOR LIFE [INBOUND 2014]
THE 5 KEYS TO RETAIN CUSTOMERS FOR LIFE [INBOUND 2014]THE 5 KEYS TO RETAIN CUSTOMERS FOR LIFE [INBOUND 2014]
THE 5 KEYS TO RETAIN CUSTOMERS FOR LIFE [INBOUND 2014]HubSpot
 
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BEC
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BECIncrease Sales, Revenues, and Profits Quickly by Jamie Siracusa for BEC
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BECJamie Siracusa
 
Persona-based Marketing
Persona-based MarketingPersona-based Marketing
Persona-based MarketingRollWorks
 
Setting up an in-house Marketing Department of One.
Setting up an in-house Marketing Department of One.Setting up an in-house Marketing Department of One.
Setting up an in-house Marketing Department of One.Shannon Eastman
 

Tendances (19)

Discover The House of Marketing as your future employer
Discover The House of Marketing as your future employerDiscover The House of Marketing as your future employer
Discover The House of Marketing as your future employer
 
Branding firm in chicago
Branding firm in  chicagoBranding firm in  chicago
Branding firm in chicago
 
Dreamforce '16 Sales Summit: salesforce.com/sales-summit
Dreamforce '16 Sales Summit: salesforce.com/sales-summitDreamforce '16 Sales Summit: salesforce.com/sales-summit
Dreamforce '16 Sales Summit: salesforce.com/sales-summit
 
Marcy Tanniru - Non-traditional Resume
Marcy Tanniru - Non-traditional ResumeMarcy Tanniru - Non-traditional Resume
Marcy Tanniru - Non-traditional Resume
 
Payne project 7.4.1
Payne project 7.4.1Payne project 7.4.1
Payne project 7.4.1
 
Sales and marketing
Sales and marketingSales and marketing
Sales and marketing
 
The Be-All, End-All List of Small Business Tax Deductions
The Be-All, End-All List of Small Business Tax DeductionsThe Be-All, End-All List of Small Business Tax Deductions
The Be-All, End-All List of Small Business Tax Deductions
 
Glenn Thomas, Resume
Glenn Thomas, ResumeGlenn Thomas, Resume
Glenn Thomas, Resume
 
National institute of digital marketing
National institute of digital marketingNational institute of digital marketing
National institute of digital marketing
 
How to Tell Memorable Customer Stories That Spark the Imagination
How to Tell Memorable Customer Stories That Spark the ImaginationHow to Tell Memorable Customer Stories That Spark the Imagination
How to Tell Memorable Customer Stories That Spark the Imagination
 
Outsourcing Marketing Services
Outsourcing Marketing ServicesOutsourcing Marketing Services
Outsourcing Marketing Services
 
Advice for a New CMO
Advice for a New CMOAdvice for a New CMO
Advice for a New CMO
 
THE 5 KEYS TO RETAIN CUSTOMERS FOR LIFE [INBOUND 2014]
THE 5 KEYS TO RETAIN CUSTOMERS FOR LIFE [INBOUND 2014]THE 5 KEYS TO RETAIN CUSTOMERS FOR LIFE [INBOUND 2014]
THE 5 KEYS TO RETAIN CUSTOMERS FOR LIFE [INBOUND 2014]
 
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BEC
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BECIncrease Sales, Revenues, and Profits Quickly by Jamie Siracusa for BEC
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BEC
 
Persona-based Marketing
Persona-based MarketingPersona-based Marketing
Persona-based Marketing
 
New Sales Resume
New Sales ResumeNew Sales Resume
New Sales Resume
 
Linked in Sales Strategy
Linked in Sales StrategyLinked in Sales Strategy
Linked in Sales Strategy
 
Marketing & Sales Part 1 of 3
Marketing & Sales Part 1 of 3Marketing & Sales Part 1 of 3
Marketing & Sales Part 1 of 3
 
Setting up an in-house Marketing Department of One.
Setting up an in-house Marketing Department of One.Setting up an in-house Marketing Department of One.
Setting up an in-house Marketing Department of One.
 

Similaire à Creating Facebook Custom Tabs to Capture Leads

Nas Jjb Executive Summary
Nas Jjb Executive SummaryNas Jjb Executive Summary
Nas Jjb Executive SummaryAndrea Arias
 
Facebook Marketing Overview & Proposal
Facebook Marketing Overview & ProposalFacebook Marketing Overview & Proposal
Facebook Marketing Overview & ProposalChakra Systems
 
Online Automation Facebook Lead Generation Step-By-Step
Online Automation Facebook Lead Generation Step-By-StepOnline Automation Facebook Lead Generation Step-By-Step
Online Automation Facebook Lead Generation Step-By-Stepventuresmarketing
 
Be future ready - digitally
Be future ready - digitallyBe future ready - digitally
Be future ready - digitallyIndividual
 
Introduction to digital marketing
Introduction to digital marketingIntroduction to digital marketing
Introduction to digital marketingAhmed El-maghraby
 
Inbound Marketing Strategies for 2015
Inbound Marketing Strategies for 2015Inbound Marketing Strategies for 2015
Inbound Marketing Strategies for 2015Folsom Creative
 
Modern Marketing Strategies That Work | Moksh Popli
Modern Marketing Strategies That Work | Moksh Popli Modern Marketing Strategies That Work | Moksh Popli
Modern Marketing Strategies That Work | Moksh Popli Moksh Popli
 
Digital marketing-strategy-e book
Digital marketing-strategy-e bookDigital marketing-strategy-e book
Digital marketing-strategy-e booksiammahmud4
 
Digital marketing-strategy
Digital marketing-strategy Digital marketing-strategy
Digital marketing-strategy moadsalem
 
Digital marketing course in detail from Extensive Ideas
Digital marketing course in detail from Extensive IdeasDigital marketing course in detail from Extensive Ideas
Digital marketing course in detail from Extensive Ideasomkar nath nandi
 
Lead Generation for Small Business
Lead Generation for Small BusinessLead Generation for Small Business
Lead Generation for Small BusinessBase CRM
 
Digital Marketing Executive
Digital Marketing Executive Digital Marketing Executive
Digital Marketing Executive RAHUL MISHRA
 
Make money online India
Make money online IndiaMake money online India
Make money online IndiaVikramMohan18
 
Digital marketing campaign
Digital marketing campaignDigital marketing campaign
Digital marketing campaignMurtaza Gurka
 
Scott Noble: Why online is what I do.
Scott Noble: Why online is what I do.Scott Noble: Why online is what I do.
Scott Noble: Why online is what I do.scottyinsydney
 

Similaire à Creating Facebook Custom Tabs to Capture Leads (20)

Nas Jjb Executive Summary
Nas Jjb Executive SummaryNas Jjb Executive Summary
Nas Jjb Executive Summary
 
Facebook Marketing Overview & Proposal
Facebook Marketing Overview & ProposalFacebook Marketing Overview & Proposal
Facebook Marketing Overview & Proposal
 
4 Ways to Widen Your Recruitment Funnel Copy
4 Ways to Widen Your Recruitment Funnel Copy4 Ways to Widen Your Recruitment Funnel Copy
4 Ways to Widen Your Recruitment Funnel Copy
 
Alokbadatia com
Alokbadatia comAlokbadatia com
Alokbadatia com
 
Online Automation Facebook Lead Generation Step-By-Step
Online Automation Facebook Lead Generation Step-By-StepOnline Automation Facebook Lead Generation Step-By-Step
Online Automation Facebook Lead Generation Step-By-Step
 
Be future ready - digitally
Be future ready - digitallyBe future ready - digitally
Be future ready - digitally
 
Fpa 09.04.12
Fpa 09.04.12Fpa 09.04.12
Fpa 09.04.12
 
Introduction to digital marketing
Introduction to digital marketingIntroduction to digital marketing
Introduction to digital marketing
 
Inbound Marketing Strategies for 2015
Inbound Marketing Strategies for 2015Inbound Marketing Strategies for 2015
Inbound Marketing Strategies for 2015
 
F commerce
F commerceF commerce
F commerce
 
Modern Marketing Strategies That Work | Moksh Popli
Modern Marketing Strategies That Work | Moksh Popli Modern Marketing Strategies That Work | Moksh Popli
Modern Marketing Strategies That Work | Moksh Popli
 
Digital marketing-strategy-e book
Digital marketing-strategy-e bookDigital marketing-strategy-e book
Digital marketing-strategy-e book
 
Digital marketing-strategy
Digital marketing-strategy Digital marketing-strategy
Digital marketing-strategy
 
Digital marketing course in detail from Extensive Ideas
Digital marketing course in detail from Extensive IdeasDigital marketing course in detail from Extensive Ideas
Digital marketing course in detail from Extensive Ideas
 
Incremental Marketing For Public Relations
Incremental Marketing For Public RelationsIncremental Marketing For Public Relations
Incremental Marketing For Public Relations
 
Lead Generation for Small Business
Lead Generation for Small BusinessLead Generation for Small Business
Lead Generation for Small Business
 
Digital Marketing Executive
Digital Marketing Executive Digital Marketing Executive
Digital Marketing Executive
 
Make money online India
Make money online IndiaMake money online India
Make money online India
 
Digital marketing campaign
Digital marketing campaignDigital marketing campaign
Digital marketing campaign
 
Scott Noble: Why online is what I do.
Scott Noble: Why online is what I do.Scott Noble: Why online is what I do.
Scott Noble: Why online is what I do.
 

Plus de Your Marketing Coach

Do's and Don't of Facebook and Pinterest Holiday Marketing
Do's and Don't of Facebook and Pinterest Holiday MarketingDo's and Don't of Facebook and Pinterest Holiday Marketing
Do's and Don't of Facebook and Pinterest Holiday MarketingYour Marketing Coach
 
Facebook Ad Strategies for Small Business
Facebook Ad Strategies for Small BusinessFacebook Ad Strategies for Small Business
Facebook Ad Strategies for Small BusinessYour Marketing Coach
 
Social Media Strategy for Your Small Business
Social Media Strategy for Your Small BusinessSocial Media Strategy for Your Small Business
Social Media Strategy for Your Small BusinessYour Marketing Coach
 
Using linkedin to market your business
Using linkedin to market your businessUsing linkedin to market your business
Using linkedin to market your businessYour Marketing Coach
 
Social media strategies for small business
Social media strategies for small businessSocial media strategies for small business
Social media strategies for small businessYour Marketing Coach
 
How to organize a marketing campaign in 30 minutes or less
How to organize a marketing campaign in 30 minutes or lessHow to organize a marketing campaign in 30 minutes or less
How to organize a marketing campaign in 30 minutes or lessYour Marketing Coach
 
Facebook strategies to grow your email list
Facebook strategies to grow your email listFacebook strategies to grow your email list
Facebook strategies to grow your email listYour Marketing Coach
 
Creating an affiliate program for your small business
Creating an affiliate program for your small businessCreating an affiliate program for your small business
Creating an affiliate program for your small businessYour Marketing Coach
 
Creating a unique selling proposition
Creating a unique selling propositionCreating a unique selling proposition
Creating a unique selling propositionYour Marketing Coach
 
Using pinterest to market your small business
Using pinterest to market your small businessUsing pinterest to market your small business
Using pinterest to market your small businessYour Marketing Coach
 
Facebook Strategies to Grow Your Email List
Facebook Strategies to Grow Your Email ListFacebook Strategies to Grow Your Email List
Facebook Strategies to Grow Your Email ListYour Marketing Coach
 
Maximizing your SEO and Tracking your Results
Maximizing your SEO and Tracking your ResultsMaximizing your SEO and Tracking your Results
Maximizing your SEO and Tracking your ResultsYour Marketing Coach
 

Plus de Your Marketing Coach (20)

Do's and Don't of Facebook and Pinterest Holiday Marketing
Do's and Don't of Facebook and Pinterest Holiday MarketingDo's and Don't of Facebook and Pinterest Holiday Marketing
Do's and Don't of Facebook and Pinterest Holiday Marketing
 
Facebook Ad Strategies for Small Business
Facebook Ad Strategies for Small BusinessFacebook Ad Strategies for Small Business
Facebook Ad Strategies for Small Business
 
Facebook Page Changes
Facebook Page ChangesFacebook Page Changes
Facebook Page Changes
 
Driving traffic to your website
Driving traffic to your websiteDriving traffic to your website
Driving traffic to your website
 
Social Media Strategy for Your Small Business
Social Media Strategy for Your Small BusinessSocial Media Strategy for Your Small Business
Social Media Strategy for Your Small Business
 
Using linkedin to market your business
Using linkedin to market your businessUsing linkedin to market your business
Using linkedin to market your business
 
Social media strategies for small business
Social media strategies for small businessSocial media strategies for small business
Social media strategies for small business
 
How to organize a marketing campaign in 30 minutes or less
How to organize a marketing campaign in 30 minutes or lessHow to organize a marketing campaign in 30 minutes or less
How to organize a marketing campaign in 30 minutes or less
 
Facebook strategies to grow your email list
Facebook strategies to grow your email listFacebook strategies to grow your email list
Facebook strategies to grow your email list
 
Facebook marketing
Facebook marketingFacebook marketing
Facebook marketing
 
Creating an affiliate program for your small business
Creating an affiliate program for your small businessCreating an affiliate program for your small business
Creating an affiliate program for your small business
 
Creating a unique selling proposition
Creating a unique selling propositionCreating a unique selling proposition
Creating a unique selling proposition
 
Creating a social media playbook
Creating a social media playbookCreating a social media playbook
Creating a social media playbook
 
Capture leads 24 7
Capture leads 24 7Capture leads 24 7
Capture leads 24 7
 
Automating your small business
Automating your small businessAutomating your small business
Automating your small business
 
Using pinterest to market your small business
Using pinterest to market your small businessUsing pinterest to market your small business
Using pinterest to market your small business
 
Facebook Strategies to Grow Your Email List
Facebook Strategies to Grow Your Email ListFacebook Strategies to Grow Your Email List
Facebook Strategies to Grow Your Email List
 
Creating a Stellar Newsletter
Creating a Stellar NewsletterCreating a Stellar Newsletter
Creating a Stellar Newsletter
 
Intro to Blogging
Intro to BloggingIntro to Blogging
Intro to Blogging
 
Maximizing your SEO and Tracking your Results
Maximizing your SEO and Tracking your ResultsMaximizing your SEO and Tracking your Results
Maximizing your SEO and Tracking your Results
 

Dernier

Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 

Dernier (20)

Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 

Creating Facebook Custom Tabs to Capture Leads

  • 2. Hi, my name is Misty. I am a marketing coach. My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively - yet effectively - market their business. Facebook Landing Pages www.coachmisty.com
  • 3. What we are going to learn today: 1. What is a landing page 2. Components of creating an effective landing page 3. Introduce five 3rd party applications you can use to create your Facebook custom tabs (landing pages) 4. Explore examples to generate ideas for your own landing page(s) 5. Create together! Facebook Landing Pages www.coachmisty.com
  • 4. Social media has a 100% higher lead-to-close rate than outbound marketing. - State of Inbound Marketing, 2012 Important Stats www.coachmisty.com
  • 5. OfferOffer Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10. - Hub Spot Important Stats www.coachmisty.com Offer
  • 6. A landing page… Allows you to capture visitors information through a lead capture form. Facebook Landing Pages www.coachmisty.com Landing pages also called… • Opt-in Form • Squeeze Page • Lead Capture • Facebook (Custom Tabs)
  • 7. Creating an Effective Landing Page: 1. Be specific with your offer (and stay on point) 2. Use consistent branding 3. Be consistent with your layout 4. Avoid clutter 5. Design is important 6. Use social sharing to encourage visitors to spread the word 7. Make sure your CTA jumps off the page! NOTE: Make offers relevant to your target market Facebook Landing Pages www.coachmisty.com
  • 14. Ways to capture leads on Facebook: • Newsletter Opt-ins • Sweepstakes (Fangates) • Coupons • Deals • Rewards • Photo Contests • Video Contests • Instant Wins • Polls • Pin to Win • Tab for Twitter, YouTube, Instagram Explore Ideas www.coachmisty.com
  • 15. HOW TO GET MORE FACEBOOK FANS AVAILABLE AT www.coachmisty.com

Notes de l'éditeur

  1. The more offers you have, the more leads you can capture.
  2. Check out www.woobox.com for great examples!