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Social media strategies for small business
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SOCIAL MEDIA
STRATEGIES
FOR SMALL BUSINESS
www.yourmarketingcoachonline.com
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2. Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in Marketing
and Graphic Communications and
over 16 years of sales experience.
I empower small business owners to
take control of their business
growth by showing them how to
inexpensively, yet effectively market
their business.
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WHAT
WE
ARE
GOING
TO COVER
TODAY
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I am going to teach you Social Media Strategies
that will help you:
1. Capture Leads on Social Media
2. Turn those leads into Sales!
www.yourmarketingcoachonline.com
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MOST COMMON QUESTIONS
How do I capture Leads on Social Media?
How do I turn those leads into sales?
www.yourmarketingcoachonline.com
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ACTION STEPS
1.
2.
3.
Brainstorm ideas for lead magnets
Decide on a system and start implementing
Sign up for my next Webinar
www.yourmarketingcoachonline.com
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Editor's Notes
Of course you can also capture leads online:Pay-per-clickWebsiteBlogVideosReview sitesIn your webinarsIn your eBooksOn your worksheetsOffline:Direct mailAdvertisementsSignsBannersNewsTradshowsPrintNetworking
Methods to nurture your prospects:EmailsWebinarsVideosPodcastsMail a cardPrinted booksSamplesCallsConsultationsSupport Calls
You can do this manually or directly within the Infusionsoft program. You determine what score you would like to give prospects based on their interaction.Example:You sent a follow up email and didn’t get a response 0 ptsOffered free eBook and prospect clicked link 5 ptsProspect downloaded the eBook 5 ptsProspect signed up for newsletter 5ptsProspect signed up for webinar 5 ptsWhen they reach 20 points you make an offer.
Attract with a lead magnet.Capture with a web form, landing page, or contest form.Nurture with valuable information (email, webinars, trainings, etc).Convert and present an offer once you determine a specified leadscore is achieved.
VALUABLE Lead MagnetAdobe Form CentralMailChimpLeadscoring (Pen and Paper)