This presentation will introduce Small Business owners to: - 7 Steps to creating a Social Media Strategy - Managing their Social Media in 2 – 4 hours a month! - Creating great images in seconds that can be used to share on social media!

1. - - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - .
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2. Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in Marketing
and Graphic Communications and
over 16 years of sales experience.
I empower small business owners to
take control of their business
growth by showing them how to
inexpensively, yet effectively market
their business.

3. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - .
MARKETING 101
Fundamentals of Marketing
www.yourmarketingcoachonline.com
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4. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - .
WHAT
WE
ARE
GOING
TO COVER
TODAY
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•
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7 Steps to creating a Social Media Strategy
Show you how you can manage your
Social Media in 2 – 4 hours a month
Introduce you to a tool that you can use to
create social posts in seconds!
www.yourmarketingcoachonline.com
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5. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - .
SOCIAL MEDIA STRATEGY INCLUDES…
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Defining your Goals
Drilling down on your Objectives
Choosing your Platform(s)
Setting up a Posting Schedule
Creating Content
Respond and Engage
Track and Measure
www.yourmarketingcoachonline.com
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6. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - .
DEFINE YOUR GOALS
What are your trying to accomplish?
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Generate Traffic to Website
Create a Following
Generate Interaction
Generate Revenue
www.yourmarketingcoachonline.com
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7. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - .
DRILL DOWN ON YOUR OBJECTIVES
Examples of Objectives
Generate Traffic to Website
Create a Following
Generate Interaction
Generate Revenue
- Generate 400 new website visitors
- Generate 1000 new followers / fans
- Maintain 20% engagement
- Generate $50,000 in sales
www.yourmarketingcoachonline.com
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8. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - .
CHOOSE YOUR PLATFORM
• What is the BEST way for you to communicate?
(Photo, Video, Presentation, Blog, Short Snippets)
• Where is your targeted audience hanging out?
• What are your abilities (or resources)?
www.yourmarketingcoachonline.com
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9. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - .
CHOOSE YOUR PLATFORM
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Twitter
Facebook
Google Plus
Linkedin
– “Water cooler moments”.
– “Dinner party”.
– “A Friends party”.
– “Work party”
www.yourmarketingcoachonline.com
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10. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - .
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{POSTING SCHEDULE
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
Facebook, G+,
Linkedin, Twitter
www.yourmarketingcoachonline.com
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11. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - .
www.yourmarketingcoachonline.com
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12. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - .
CREATING CONTENT
Create content that:
• People want
• People will share
• People will talk about
www.yourmarketingcoachonline.com
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13. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - .
{CREATING CONTENT
www.yourmarketingcoachonline.com
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14. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - .
RESPOND AND ENGAGE
Schedule time to respond and engage.
www.yourmarketingcoachonline.com
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15. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - .
TRACK AND MEASURE
• Google Analytics
• Social Media Tools and Analytics
• Internal Measurement
• Surveys
• Asking and Tracking
www.yourmarketingcoachonline.com
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16. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - .
WHAT
WE
COVERED
TODAY
•
7 Steps to creating a Social Media Strategy
1. Defining your Goals
2. Drilling down on your Objectives
3. Choosing your Platform(s)
4. Setting up a Posting Schedule
5. Creating Content
6. Respond and Engage
7. Track and Measure
•
Introduced you to 2 tools
•
Hootsuite
•
Pinstamatic
www.yourmarketingcoachonline.com
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17. - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGY FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - .
ACTION STEPS
1. Create your own Social Media Strategy
2. Attend my next webinar 
www.yourmarketingcoachonline.com
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