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Interactive Marketing	,[object Object],Mitchell Hislop,[object Object],Foundations of Marketing,[object Object]
And why do I care?,[object Object],Who is this guy,[object Object]
Mitchell Hislop,[object Object],21,[object Object],Been in interactive for 2 years,[object Object],Currently with SMCPros,[object Object],Active with SMBMSP, MIMA, MinneBar,[object Object],Presented at…,[object Object]
Online Marketing 2.0,[object Object],What is interactive?,[object Object]
Online 1.0,[object Object],Display ads,[object Object],Keywords,[object Object],Site/$$ focus,[object Object],No focus on users,[object Object]
Interactive Marketing,[object Object],All about users,[object Object],Help,[object Object],Connect,[object Object],Build relationships,[object Object],$ will follow,[object Object],CSR/Marketing/PR,[object Object]
Tools/Tactics,[object Object],SEO,[object Object],Social Media,[object Object],Design ,[object Object],PR,[object Object]
SEO	,[object Object],Search Engine Optimization,[object Object],Find what they are looking for,[object Object],“If its good for users, its good for search”,[object Object],Not gonna cover it today,[object Object],Too techie,[object Object],I could talk for days about it,[object Object],Not totally marketing,[object Object]
Its kind of a big deal,[object Object],Social Media,[object Object]
Interactive Marketing for Foundations of Marketing
Interactive Marketing for Foundations of Marketing
Interactive Marketing for Foundations of Marketing
Interactive Marketing for Foundations of Marketing
Social Media:,[object Object],Users connecting, sharing, and building relationships online,[object Object]
Social Media 101,[object Object],Users=champions,[object Object],Make everything sharable,[object Object],Encourage 1:1 dialogue, as well as conversing,[object Object],Control != social media,[object Object],Join the conversation,[object Object]
Your brand is what others say when you aren’t in the room,[object Object]
Basic Tools,[object Object],Twitter,[object Object],Facebook,[object Object],Flickr,[object Object],YouTube,[object Object],Ning,[object Object]
Twitter,[object Object]
Facebook,[object Object]
Web Design,[object Object],Not my forte,[object Object],MyklRoventine,[object Object],I’m a developer and a strategist,[object Object],Focus on users,[object Object]
The Good, The Bad, and The Ugly,[object Object],Case Studies,[object Object]
Bad,[object Object]
Interactive Marketing for Foundations of Marketing
Interactive Marketing for Foundations of Marketing
Interactive Marketing for Foundations of Marketing
Good,[object Object]
Interactive Marketing for Foundations of Marketing
Interactive Marketing for Foundations of Marketing
Bad:,[object Object],Didn’t listen,[object Object],Didn’t react,[object Object],Made a damn dumb call,[object Object]
Good:,[object Object],Listen first,[object Object],Leverage your fans,[object Object],Enable users,[object Object],Engage users,[object Object]
Tools don’t matter,[object Object],Paradigm shift,[object Object],One to many,[object Object],Sharing,[object Object],Users,[object Object]
Your Takeaways,[object Object],“Homework”,[object Object]
Social Media and you!,[object Object],Connections,[object Object],To future employers,[object Object],To future friends,[object Object],Personal Brand ,[object Object]
Interactive Marketing for Foundations of Marketing
Interactive Marketing for Foundations of Marketing
Interactive Marketing for Foundations of Marketing
Interactive Marketing for Foundations of Marketing
Interactive Marketing for Foundations of Marketing
All friends from social media,[object Object]
Social Media and relationships,[object Object],Long tail,[object Object],Find people:,[object Object],Like you,[object Object],Think like you,[object Object],Think differently than you,[object Object],Can help you,[object Object],You can help,[object Object]
You, online and in real life,[object Object],Personal Brand,[object Object]
Interactive Marketing for Foundations of Marketing
Interactive Marketing for Foundations of Marketing
Some Quick Stats,[object Object],~1400 Followers,[object Object],~700 FB friends,[object Object],My content is seen by (potentially) 2100 people,[object Object],Website gets ~1000 uniques/month,[object Object]
WTF???,[object Object],Im 21,[object Object],Build a personal brand as an expert,[object Object],People care what I say,[object Object],Cost next to nothing,[object Object],You can do it too,[object Object],You might be doing it,[object Object],That’s people to help you, too,[object Object]
What do you want to talk about?,[object Object],Quick experiment,[object Object]
In Closing,,[object Object],For more info, help getting started, or to tell me how wrong I am:,[object Object],http://www.mitchellhislop.com,[object Object],http://twitter.com/mitchellhislop,[object Object],Google “Mitchell Hislop”,[object Object],mitchell.hislop@gmail.com,[object Object]
Questions?,[object Object],Ask Them!!!,[object Object]

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Interactive Marketing for Foundations of Marketing

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