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MIT
       Business Plan Presentation




             Douglas R. Wolf
                June 23, 2004


ISOLDMYSPOUSE.COM
Cakewalk
    Reconnaissance
    Universal
    Methods,
    Inc.



ISOLDMYSPOUSE.COM
Thought the Internet
              was dead?


ISOLDMYSPOUSE.COM
Legal bills
          got you down?


ISOLDMYSPOUSE.COM
Want to rid yourself
      of 100-200 pounds
              of debt?


ISOLDMYSPOUSE.COM
We’ve got the
         answer.

ISOLDMYSPOUSE.COM
ISOLDMYSPOUSE.COM



ISOLDMYSPOUSE.COM
Today’s Presentation

                Concept
                Our team
                Industry
                Financial projections
                What we are looking for




ISOLDMYSPOUSE.COM
Our Concept—
    Breaking up doesn’t have to be hard to do
         Eliminate hostility
          − Redirect your partner’s attention towards a
            new love interest
         Cut costs
          − Cut out divorce attorneys by handling the
            filing yourself
         Save time
          − Resources to handle every transaction
            available in one concise website


ISOLDMYSPOUSE.COM
Our Concept—
      One Stop Shopping
                                        self help
   Matrix of roll-ups
                           divorce


                            asset
                         management     finance




                                      matchmaking



ISOLDMYSPOUSE.COM
Our Concept—MGMR
            Macro Geographic Market
Roll-Up


             UT

             ISOLDMYSPOUSES.COM




ISOLDMYSPOUSE.COM
Our Concept—MGMR
            Macro Geographic Market
Roll-Up

                     ISOLDMYOLDLADY.COM

             UT                           NJ

             ISOLDMYSPOUSES.COM




ISOLDMYSPOUSE.COM
Our Concept—MGMR
            Macro Geographic Market
Roll-Up

                     ISOLDMYOLDLADY.COM   MA
             UT                            NJ

             ISOLDMYSPOUSES.COM



              ISOLDMYREALLYOLDLADY.COM
                                          FL



ISOLDMYSPOUSE.COM
Our Concept—MGMR
               Macro Geographic Market
Roll-Up


                UT                       NJ
          CA
                     ISOLDMYBEING.COM



                                        FL



ISOLDMYSPOUSE.COM
Our Concept—MGMR
               Macro Geographic Market
Roll-Up


                UT                                NJ
          CA         ISOLDMYBEING.COM
                                            WV


                        ISOLDMYCOUSIN.COM

                                                 FL



ISOLDMYSPOUSE.COM
Our Concept—MGMR
               Macro Geographic Market
Roll-Up
                     MT


                UT                                   NJ
                            ISOLDMYSHEEP.COM
          CA                                   WV
                          ISOLDMYBEING.COM

                           ISOLDMYCOUSIN.COM

                                                    FL



ISOLDMYSPOUSE.COM
Our Concept—MGMR
               Macro Geographic Market
Roll-Up
                   MT
                                                    MA
                 ISOLDMYCIVILUNIONPARTNER.COM
                UT                                   NJ
          CA             ISOLDMYSHEEP.COM      WV
                        ISOLDMYBEING.COM


                           ISOLDMYCOUSIN.COM
                                                    FL



ISOLDMYSPOUSE.COM
Our Concept—MGMR
Our Concept—
           Micro Geographic Market Roll-
Up

                             Cambridge         MA
                ISOLDMYCIVILUNIONPARTNER.COM

           ISOLDMYSELF.COM



                         ISOLDMYPDA.COM




ISOLDMYSPOUSE.COM
 ISOLDMYSPOUSE.COM
Our Concept – Service Highlights
                   Get your soon-to-be ex ready to
    makeovers       find a new object of his/her
                    affection with a make over with
                    the famed    Fab Five (-2)




ISOLDMYSPOUSE.COM
Our Concept – Fab Five (-2)



                         fashion



         Trish Fleming




ISOLDMYSPOUSE.COM
Our Concept – Fab Five (-2)


                      culture



          Ken Morse




ISOLDMYSPOUSE.COM
Our Concept – Fab Five (-2)


                       hair



          Jack Derby




ISOLDMYSPOUSE.COM
Our Concept – Other Services
Three Step Asset Distribution Service—
Let our handy Magic Eight ball make the call
Step 1—ASK        Step 2—SHAKE        Step 3—RULING

 Who gets the
vacation home?           8               She does.




ISOLDMYSPOUSE.COM
Our Concept – Other Services
Three Step Asset Distribution Service—
Let our handy Magic Eight ball make the call
Step 1—ASK        Step 2—SHAKE        Step 3—RULING
  Who gets the
  special issue
 Who gets the
  bobble head
vacation home?
  collection?
                         8                You do.
                                         She does.
                                         NOT.


ISOLDMYSPOUSE.COM
Business Goals

        Continue to acquire sites
        Current acquisitions include
           − Cloning market
              • ISOLDMYDNA.COM
           − Our first international site (France)
             •ISOLDOUT.COM




ISOLDMYSPOUSE.COM
Step One—Eliminate the Middleman
   One-stop shopping at the click of your mouse

            http://www.isoldmyspouse.com


                                                        search             go   Resource Center

                    ISOLDMYSPOUSE.COM                                            About Us
                                                                                 Application
                     Articles
                     Who gets the gravy boat? -- Let the experts decide.
                                                                                 Divorce papers
                     Ten practical uses for your old wedding album.              Movers
                                                                                 Makeovers
                w
             ne       Special Pet Therapy Packages                               Matchmakers




ISOLDMYSPOUSE.COM
Our Team
   Board of Directors




              Judge Judy        Tony Soprano     David Gest




            Anna Nicole Smith   Alan Greenspan      Carl




ISOLDMYSPOUSE.COM
Testimonials
        "I really like their frequent user program. It
        saved me thousands on my last transaction."

                                      — Elizabeth Taylor
        “It’s covered by Medicaid!"
                                      — Larry King


         “The only thing quicker than my application
         process was my annulment."
                                       — Brittney Spears




ISOLDMYSPOUSE.COM
Industry
           Competitors
            − Attorneys
            − Matchmaking sites
            − California
            − Catholic Church
            − Dr. Laura
            − Curves
            − Richard Simmons


ISOLDMYSPOUSE.COM
Financial Projections
          Business model
           − Paid per application for access to
             resources on site
           − Paid per placement in matchmaking
             sub-site
              • extra charge for photo touch up
              • deluxe charge for use of feather boa in shot
              • extra surcharge to use photo of Ford Agency
                model



ISOLDMYSPOUSE.COM
What We are Looking For
We need money. But we have a special deal.
              $10,000 per month
               2 board seats
               − With three supervised visits per month
               − Option on one weekend
             If we find a partner later, all
             payments will terminate
            I will have my mother-in-law stop
             calling you
ISOLDMYSPOUSE.COM
ISOLDMYSPOUSE.COM




      Contact information:


      email:            juicygossip@isoldmyspouse.com
      phone:            1-900-HE’S-GONE
      snail mail:       100 Swinger Road, Cambridge, MA 02140




ISOLDMYSPOUSE.COM

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I Sold My Spouse.com (Winner, 2004)

  • 1. MIT Business Plan Presentation Douglas R. Wolf June 23, 2004 ISOLDMYSPOUSE.COM
  • 2. Cakewalk Reconnaissance Universal Methods, Inc. ISOLDMYSPOUSE.COM
  • 3. Thought the Internet was dead? ISOLDMYSPOUSE.COM
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  • 5. Want to rid yourself of 100-200 pounds of debt? ISOLDMYSPOUSE.COM
  • 6. We’ve got the answer. ISOLDMYSPOUSE.COM
  • 8. Today’s Presentation  Concept  Our team  Industry  Financial projections  What we are looking for ISOLDMYSPOUSE.COM
  • 9. Our Concept— Breaking up doesn’t have to be hard to do  Eliminate hostility − Redirect your partner’s attention towards a new love interest  Cut costs − Cut out divorce attorneys by handling the filing yourself  Save time − Resources to handle every transaction available in one concise website ISOLDMYSPOUSE.COM
  • 10. Our Concept— One Stop Shopping self help  Matrix of roll-ups divorce asset management finance matchmaking ISOLDMYSPOUSE.COM
  • 11. Our Concept—MGMR Macro Geographic Market Roll-Up UT ISOLDMYSPOUSES.COM ISOLDMYSPOUSE.COM
  • 12. Our Concept—MGMR Macro Geographic Market Roll-Up ISOLDMYOLDLADY.COM UT NJ ISOLDMYSPOUSES.COM ISOLDMYSPOUSE.COM
  • 13. Our Concept—MGMR Macro Geographic Market Roll-Up ISOLDMYOLDLADY.COM MA UT NJ ISOLDMYSPOUSES.COM ISOLDMYREALLYOLDLADY.COM FL ISOLDMYSPOUSE.COM
  • 14. Our Concept—MGMR Macro Geographic Market Roll-Up UT NJ CA ISOLDMYBEING.COM FL ISOLDMYSPOUSE.COM
  • 15. Our Concept—MGMR Macro Geographic Market Roll-Up UT NJ CA ISOLDMYBEING.COM WV ISOLDMYCOUSIN.COM FL ISOLDMYSPOUSE.COM
  • 16. Our Concept—MGMR Macro Geographic Market Roll-Up MT UT NJ ISOLDMYSHEEP.COM CA WV ISOLDMYBEING.COM ISOLDMYCOUSIN.COM FL ISOLDMYSPOUSE.COM
  • 17. Our Concept—MGMR Macro Geographic Market Roll-Up MT MA ISOLDMYCIVILUNIONPARTNER.COM UT NJ CA ISOLDMYSHEEP.COM WV ISOLDMYBEING.COM ISOLDMYCOUSIN.COM FL ISOLDMYSPOUSE.COM
  • 18. Our Concept—MGMR Our Concept— Micro Geographic Market Roll- Up Cambridge MA ISOLDMYCIVILUNIONPARTNER.COM ISOLDMYSELF.COM ISOLDMYPDA.COM ISOLDMYSPOUSE.COM ISOLDMYSPOUSE.COM
  • 19. Our Concept – Service Highlights  Get your soon-to-be ex ready to makeovers find a new object of his/her affection with a make over with the famed Fab Five (-2) ISOLDMYSPOUSE.COM
  • 20. Our Concept – Fab Five (-2) fashion Trish Fleming ISOLDMYSPOUSE.COM
  • 21. Our Concept – Fab Five (-2) culture Ken Morse ISOLDMYSPOUSE.COM
  • 22. Our Concept – Fab Five (-2) hair Jack Derby ISOLDMYSPOUSE.COM
  • 23. Our Concept – Other Services Three Step Asset Distribution Service— Let our handy Magic Eight ball make the call Step 1—ASK Step 2—SHAKE Step 3—RULING Who gets the vacation home? 8 She does. ISOLDMYSPOUSE.COM
  • 24. Our Concept – Other Services Three Step Asset Distribution Service— Let our handy Magic Eight ball make the call Step 1—ASK Step 2—SHAKE Step 3—RULING Who gets the special issue Who gets the bobble head vacation home? collection? 8 You do. She does. NOT. ISOLDMYSPOUSE.COM
  • 25. Business Goals  Continue to acquire sites  Current acquisitions include − Cloning market • ISOLDMYDNA.COM − Our first international site (France) •ISOLDOUT.COM ISOLDMYSPOUSE.COM
  • 26. Step One—Eliminate the Middleman  One-stop shopping at the click of your mouse http://www.isoldmyspouse.com search go Resource Center ISOLDMYSPOUSE.COM About Us Application Articles Who gets the gravy boat? -- Let the experts decide. Divorce papers Ten practical uses for your old wedding album. Movers Makeovers w ne Special Pet Therapy Packages Matchmakers ISOLDMYSPOUSE.COM
  • 27. Our Team Board of Directors Judge Judy Tony Soprano David Gest Anna Nicole Smith Alan Greenspan Carl ISOLDMYSPOUSE.COM
  • 28. Testimonials "I really like their frequent user program. It saved me thousands on my last transaction." — Elizabeth Taylor “It’s covered by Medicaid!" — Larry King “The only thing quicker than my application process was my annulment." — Brittney Spears ISOLDMYSPOUSE.COM
  • 29. Industry  Competitors − Attorneys − Matchmaking sites − California − Catholic Church − Dr. Laura − Curves − Richard Simmons ISOLDMYSPOUSE.COM
  • 30. Financial Projections  Business model − Paid per application for access to resources on site − Paid per placement in matchmaking sub-site • extra charge for photo touch up • deluxe charge for use of feather boa in shot • extra surcharge to use photo of Ford Agency model ISOLDMYSPOUSE.COM
  • 31. What We are Looking For We need money. But we have a special deal.  $10,000 per month  2 board seats − With three supervised visits per month − Option on one weekend  If we find a partner later, all payments will terminate  I will have my mother-in-law stop calling you ISOLDMYSPOUSE.COM
  • 32. ISOLDMYSPOUSE.COM Contact information: email: juicygossip@isoldmyspouse.com phone: 1-900-HE’S-GONE snail mail: 100 Swinger Road, Cambridge, MA 02140 ISOLDMYSPOUSE.COM