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Lenovo-Building a Global Brand Sarita Ranasingh Snehashree Mitesh Sahu Vineet Kumar Parikshit Gupta Smriti
The Proceedings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],05/28/09 Free template from www.brainybetty.com
Demand for computers ,[object Object],[object Object],[object Object],[object Object],05/28/09 Free template from www.brainybetty.com
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Marketing concept ,[object Object],[object Object],[object Object],[object Object],05/28/09 Free template from www.brainybetty.com
Societal marketing concept ,[object Object],[object Object],[object Object],[object Object]
Un-branding 05/28/09 Free template from www.brainybetty.com
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Extension of the Maturity Phase  ,[object Object],[object Object],[object Object]
Evolution
 
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
MAX MAX MIN MKT GROWTH MIN RELATIVE MARKET SHARE
 
 
Competitor Analysis Who are the companies??
Analyzing Competition ,[object Object],[object Object],[object Object]
Competition Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Niche Marketing ,[object Object],[object Object],[object Object]
Pricing 05/28/09 Free template from www.brainybetty.com
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DOING WHAT IBM SHOULD HAVE DONE IN THE 1 st  PLACE!!!! ,[object Object],[object Object],05/28/09 Free template from www.brainybetty.com
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