The document discusses key elements for creating viral content, including having a good story, making content easily sharable, using amplifiers to spread the message, including motivators for sharing, and choosing an appropriate platform or medium. It provides examples of each element from the experience of WiseStamp, an email apps platform with over 2 million installs.
24. Motivators
Motivation
• Be first (Hipster)
• Get more (Dropbox)
• Be unique/cool (Gmail)
• Get money (Affiliates)
• It’s better with more (Facebook, skype, Viber)
25. Medium / Platform
1. Social
• Facebook apps
2. Browser Extensions
• Firefox gallery
• Google chrome gallery
3. Blogs
• Wordpress plugins
4. Mobile
• Iphone Apps
• Android market
30. Some extra reading & fun viral videos
• Book - Buzzmarketing: Get People to Talk About Your Stuff
Videos:
• David going to the dentist -
http://www.youtube.com/watch?v=txqiwrbYGrs
• Double rainbow -
http://www.youtube.com/watch?v=OQSNhk5ICTI
• Where the hell is matt -
http://www.youtube.com/watch?v=zlfKdbWwruY
• Dramatic chipmank -
http://www.youtube.com/watch?v=a1Y73sPHKxw
• Old spice - http://www.youtube.com/watch?v=owGykVbfgUE
• Evolution of dance -
http://www.youtube.com/watch?feature=player_embedded&v=dM
H0bHeiRNg
• Bennerkeekee Teenage Dream(with me)
http://www.youtube.com/watch?v=lm_n3hg-Gbg&feature=relmfu
• Top 20 - http://mashable.com/2009/05/25/youtube-video-memes/