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101 viral tips for startups




                  Josh Tzvika Avnery
                  Josh@wisestamp.com
What makes something viral?
Is it pure luck?
or is there a viral formula?
WiseStamp - Email Apps Platform
WiseStamp - Email Apps Platform




2 Million installs - 1.5 Million installs in the past year
Partnerships with StumbleUpon, Digg, WWF etc...
In our talk
• The viral ingredients and principles
• Best practices & WiseStamp implementation
“Luck is what happens when
preparation meets opportunity.”
                     Lucius Annaeus Seneca
The fundamental elements of virality
  1.   A Good Story
  2.   “Sharability”
  3.   Amplifiers
  4.   Motivators
  5.   Medium / Platform
A good Story




Wow effect - “ I must tell my friends …”
A good Story




Help your users to tell your story…
“Sharability”
“The potential to be shared
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
Amplifiers
Services that spread your message (one to many)
 Email
Amplifiers – “live” demo
Click the button to share this presentation
Amplifiers - demo
Motivators


Motivation
  • Be first (Hipster)
  • Get more (Dropbox)
  • Be unique/cool (Gmail)
  • Get money (Affiliates)
  • It’s better with more (Facebook, skype, Viber)
Medium / Platform
1. Social
   • Facebook apps
2. Browser Extensions
   • Firefox gallery
   • Google chrome gallery
3. Blogs
   • Wordpress plugins
4. Mobile
   • Iphone Apps
   • Android market
Medium / Platform




         VS
Tzvika Avnery - The Secret Ingredients of Virility and Best Practices
Thank you!

Follow us on :

     Facebook.com/WiseStamp
     Twitter/WiseStamp
Josh Avnery
 Josh@wisestamp.com

 linkedin.com/in/tzvikaavnery

 Facebook/Tzvikaavnery
Some extra reading & fun viral videos
  •   Book - Buzzmarketing: Get People to Talk About Your Stuff

  Videos:
  • David going to the dentist -
     http://www.youtube.com/watch?v=txqiwrbYGrs
  • Double rainbow -
     http://www.youtube.com/watch?v=OQSNhk5ICTI
  • Where the hell is matt -
     http://www.youtube.com/watch?v=zlfKdbWwruY
  • Dramatic chipmank -
     http://www.youtube.com/watch?v=a1Y73sPHKxw
  • Old spice - http://www.youtube.com/watch?v=owGykVbfgUE
  • Evolution of dance -
     http://www.youtube.com/watch?feature=player_embedded&v=dM
     H0bHeiRNg
  • Bennerkeekee Teenage Dream(with me)
     http://www.youtube.com/watch?v=lm_n3hg-Gbg&feature=relmfu
  • Top 20 - http://mashable.com/2009/05/25/youtube-video-memes/

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Tzvika Avnery - The Secret Ingredients of Virility and Best Practices