In today's tough economic times innovative companies will capture new market share by taking advantage of shifts in buying behavior, new market needs, etc. However, to succeed, IT must deliver the new custom applications necessary to support the innovation. This presentation identifies four keys to drive IT efficiency and effectiveness based on Geoffrey Moore's Core / Context model from his book 'Dealing with Darwin'.

1. The IT Efficiency Imperative IDC Directions 2010

2. Driving Business InnovationThe IT Efficiency Imperative

3. Survival of the . . .Can Your IT Keep Up?

4. Why Does This Happen?A Look at the Application Life-Cycle The Core / Context Model from Geoffrey Moore’s Book Dealing with Darwin

5. Processes Core Context Differentiating Commodity Mission Critical Dept. Apps Non Mission Critical Shadow IT

6. Processes Core Context Differentiating Commodity Package App - Stable - Biz Apps IT Niche Apps Strategic Mission Critical OFFLOAD Payroll Dept. Apps Non Mission Critical Shadow IT

7. So What Can We Learn From the Model?

8. Packages should be considered for all Commodity processes. If more than 15 - 25% of the package has to be customized to fit your processes DON’T BUY! When Should I Buy a Package?

9. Make sure they have well defined APIs to access everything Why? This will give you flexibility when a Core process needs to take advantage of your packages’ process and data. When You Buy Packages . . .

10. Invest in a development platform and methods that reduces the risk and cost associated with change Make tasks like refactoring fast, easy and low risk Embrace a ‘Build to Change’ Mentality! Stabilize the Cost of Change

11. Empower Shadow IT Invest in technology that helps control the transition process from non-mission critical to mission critical Easy to scale Fast to change Innovate With the Right Technology

12. Analyze your application portfolio using Moore’s the Core / Context model Buy packages when: They are for ‘stable’ commodity processes and require less than 25% change The offer excellent APIs Invest in technology and methods that will meet the needs of your core applications Iterative ‘Agile’ development Easy to scale Fast and low risk to change Embrace a “Build to Change” Mentality Making IT More Efficient

13. Wednesday at 15:25 - DGALThursday at 11:00 - Hovione Recognizing Innovation and EfficiencyAgility Award CeremonyOutSystems Stand

14. Thank You