Windows is the uncelebrated superhero taken for granted. The Hancock of superheroes that the public does not know why or what they should appreciate about it. Time to remind them of its significance and allow Windows' true character to shine through.
6. What’s Next?
Tell a greater story that involves both
directions equally, authentically based on
Microsoft reputation. If I’M A PC talks to
diversity of users and Life Without Walls
demonstrates compatibility, how do we
evolve the conversation—What does it
mean for people, for this world?
7. Windows is the Common Denominator
Windows 95% MKT
/// Small World Effect
People & Technology & Ideas and 1
Billion things in between
/// Everything is connected —
Literally, not hypothetically
19. RESULTS
The team from Crispin Porter + Bogusky
awarded our team Best Overall Strategy
because “the story sparks ideas. Not only
did (we) make a fluid continuance of the
Life Without Walls concept; (we) took into
mind the qualities that can be perceived as
negative and turned them on their head
while capturing a truth of Windows.
Winning teams get the opportunity to pitch
the man himself in Boulder, Colorado.”
Greater Story that involves both directions equally, authentically based on Microsoft reputation.
IM A PC speaks to diversity among people/users.
Life without Walls speaks to accessibility and compatibility! The RUSH of Technology Connecting!
MAC is of a SINGULAR Identity, PC is any one and everyone moving in every direction. 95% of market share, 1 billion people with one billion different interests. Conclusion: life wo walls, compatability through devices, im a pc is compatibility with people and windows, but there is so much more...
We thought of most random things we could things of. Obvious how windows had a role. Windows is part of nearly everthing.
People making things, their influence on the world. Karla designs for fashion line, sends picture of latest from phone using Windows Mobile for approval, John shares with Show Directors by Windows Live to determine this years line up, Committee Chair submits order and coordinates shipments from overseas suppliers
PROVE IT!! Windows/Microsoft is very big, very involved
Not one size fits all, fits the vast needs of a diversity. NOT MUCH IS SEPARATING US THESE DAYS