A short talk about modern web design, how designers are compromising our best ideas away due to technology limitations, and how we need to start advocating for a new web that's based just as much on creative expression as it is on technology. Big thanks to the Adobe Web Platform team for inviting me to speak on the subject.

1. IT’S TIME FOR AN
EVOLUTION
A CONVERSATION WITH
MICHAEL JANIAK, CREATIVE DIRECTOR @ FLUID

2. HI, I’M MIKE.
CREATIVE DIRECTOR @ FLUID
SURFER
SNOWBOARDER
FATHER
TYPOGRAPHY JUNKIE
@FACTION18
(TWEET ME, YO!)

5. THINKING ABOUT THE STATE
OF WEB DESIGN TODAY
! WHAT COMES
TO MIND?

6. COMPROMISE

7. “Don’t compromise.”
- Steve Jobs

8. OK, SO THEN
! WHY IS IT
LIKE THIS?

9. BACK THEN…

10. THE LINE FROM IDEA TO EXECUTION
! USED TO BE
STRAIGHT-FORWARD

11. TODAY

12. NOW, WE ARE SUBJECTED TO
! WORKAROUNDS,
SHORTCUTS &
PLATFORM
LIMITATIONS

13. LIMITATION
EQUALS
COMPROMISE

14. COMPROMISE
EQUALS
OUR WORK
ISN’T OUR
BEST

15. SAD YET?

16. DON’T BE.

17. DESIGNERS HAVE A CHANCE TO
! CHANGE THE
EQUATION

18. THE FIRST 25 YEARS OF THE WEB WERE
! TECHNOLOGY-DRIVEN

19. THE 25 YEARS OF THE WEB SHOULD BE
! EXPRESSION-DRIVEN

20. “WE BELIEVE YOUR DESIGNS
SHOULD NOT BE COMPROMISED
BY THE L IMITS OF TECHNOLOGY”

21. “Don’t compromise.”
- Steve Jobs

22. THANKS