SWFL ASTD Gamification Prezo

2. Expectations! What you will get:! -Gamification overview and applications in industry! -Market landscape and analysis – industry trend stats! -Difference between good gamification and poor attempts! -Psychological determinants of games and play – why games engage! -At least 1 funny video! -At least 1 cheesy video with dub step music in the background! -And a mini presentation embedded in this that shows the research findings from my study on games and personality! ! What you won’t get:! -A “to-do” list of instructions to gamify something! -An in-depth analysis of gamification! -Any badges or points!!

3. Intro!

4. Well, more like…!

5. What’s Your Score?!

6. Education and Experience! •  •  •  •  •  •  •  •  •  AA degree in Business Admin ! Retail operations manager of two Guitar Center stores ! BA in psychology from FGCU ! Master’s degree in I-O psychology from Cal State in San Jose! Interned at workforce analytics startup Evolv (very smart I-Os and engineers)! Consultant in the corporate university at Electronic Arts HQ! Adjunct instructor at FGCU ! Program manager at Global HR Research! Presently account manager at Victory Marketing Agency!!

7. In case some of you missed the last talk, here are some stats…! LAST TIME WE MET…!

8. One of the Most Cited Statistics!! In 2011- Gartner predicted that by 2014, “more than 70 percent of global businesses will have at least one gamiﬁed application in their system”.!

9. But then in 2012 Gartner said…! “80 Percent of Current Gamiﬁed Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design”!

11. Gamiﬁcation: Epic Win or Fail?! Pointless mechanics that use tangible and trivial rewards…! ! Badges that don’t translate to any real motivational value… ! ! Not understanding WHY! !

12. How to make it work! ! Gamiﬁcation - applying the game mechanics and feedback loops you receive in games to non-game activities. ! ! GOOD gamiﬁcation is not simply badges and points or any rewards – it taps into motivators bigger than money and other extrinsic rewards!! !

13. Games tap into human needs...! ! ! ! ! ! ! To feel SMART! ! ! ! ! To feel FREE! ! ! ! ! To feel CONNECTED!

14. Game Mechanics - Flow! Claremont psychology professor noted for his work in the study of happiness and creativity… and for his notoriously difﬁcult name! ! Dr. Mihály Csíkszentmihályi ! In psychology Flow is deﬁned as complete absorption in what someone does.! !

16. Game-based Learning is - FUN!! Point at which pleasure and motivation overlap…! Pleasure! Motivation!

17. Ameya Kulkarni Amy Vaduthalakuzhy Michael Cilla Kristynn Sullivan Dan Abouav CS Undergrad & MBA Startup experience EE Undergrad & MBA Startup experience MS Org. Psychology Assessments exp. Ph.D. Quant. Psychology UC Merced Ex-VP of HR, HP CEO Head of Product Psychologist RESEARCH Data Scientist Advisor

18. BENEFITS ACCURATE RESULTS Instead of relying on self-reported measures, these results are based on instinctive game play behaviors measured through thousands of data points, accurately delivering inherent traits.! FUN & ENGAGING EXPERIENCE Unlike traditional assessments, these game-based assessments are short and fun to play, providing an engaging employee experience – especially for the early career Millennials.! POSITIVE BRANDING OPPORTUNITY This platform is completely customizable to include company information and logos, providing a positive employer branding opportunity. !

19. BENEFITS Results!

20. BENEFITS WHY HOW WHAT Validity study conducted in conjunction with Florida Gulf Coast University to understand relationship between gameplay behaviors and personality facets! Subjects played the games, completed the IPIP questionnaire and a demographics survey! 350 total data points collected and analyzed ! Game data correlated with the big 5 personality domains and 6 sub-facets using IPIP scores! Statistically signiﬁcant correlations summarized in this report!

21. Correlations! Significant pos correlation! Significant neg correlation! CONSCIENTOUSNESS! OPENNESS! Achievement-Striving! Cautiousness! Dutifulness! Orderliness! Self-Discipline! Self-Efficacy! Adventurousness! Artistic Interest! Emotionality! Imagination! Intellect! Liberalism! Tire Mission! Spaceship! Formation! AGREEABLENESS! Altruism! Cooperation! Modesty! Morality! Sympathy! Trust! NEUROTICISM! EXTROVERSION! Anger! Anxiety! Depression! Impulsiveness! Self-Consciousness! Vulnerability! Activity Level! Assertiveness! Cheerfulness! Excitement-Seeking! Friendliness! Gregariousness! Trace That ! Spaceship! Formation Bonus! Spaceship! Spaceship ! Matchup! Co-investment!

SWFL ASTD Gamification Prezo

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