Manuel Jose Espinosa\'s Resume

1. Manuel J. Espinosa’s Resume
Focus on Financial Planning & Investments and Business Process Consulting
Manuel’s experience includes co-founding two companies, work as a business consultant to an investment firm, running a process reengineering
consultancy, leading strategic company-wide information systems planning initiatives for Pacific Bell, and planning and managing several statewide
computer network implementation projects in California. In 1994 Manuel founded The Phoenix Group, a management consultancy working in strategic
planning, process redesign, activity-based cost analysis, and project management. In 1998 he also began work as a founding member with a San
Francisco-based incubator and venture capital fund for Internet-focused startups. There his principal responsibility has been to evaluate early stage e-
commerce companies and their technologies, and to provide business consulting to those they chose to fund and promote. He was a co-founder and Chief
Operations Officer for WebNet Wireless Inc., a broadband communications company. Today Manuel is also an Investment Advisor Representative and
Registered Representative for Transamerica Financial Advisors, Inc., Transamerica Financial Group Division.
CORE COMPETENCIES
Corporate and IT Strategy Development Alliances and Business Development
Business/ Technology Roadmapping Enterprise Architecture Strategies and Assessments
Project and IT Portfolio Management IT Mergers/ Acquisition Assessments and Integration
Business Process Analysis and Redesign Planning
Balanced Scorecard Design & Implementation Supply Chain Analysis
Compliance Assessments for Technology and Service Contract Program Management
Regulatory Standards Writng – both Technical and Non-technical
Activity-based Cost Analysis Training Seminars & Facilitated Workshops
Competitive Intelligence and Project Risk Various software tools: Microsoft Office Suite (including MS
Assessment Access), Visio, MS Project, Team Flow, iThink, TurboBPR,
Valuation of Intellectual Assets SigmaPlot, QuickBooks, Inspiration, Canvas, and Agna
(social network analysis)
PROFESSIONAL HIGHLIGHTS
PROJECT AND PROGRAM MANAGEMENT
15+ years hands-on project management experience in telecommunications, information technology, and data communications, planning and
managing corporate-wide service measurement and delivery projects.
Facilitated several dozen joint application development (JAD) workshops for Pacific Bell, Sprint PCS, Aspect Communications, and WebNet
Wireless in project management, business requirements analysis, and risk assessment; frequently consulted in project management and
―industry best practices‖ for these firms.
9 years hands-on project management experience developing and deploying enterprise-wide information and computer network architectures
for Pacific Bell (Network Evolution; MIZAR Redesign; COSMOS Rehome; EMCOM Network Monitoring Project).
Creator, editor-in-chief, and principal writer of the 700-plus page Information Systems Operational Plan, which became Pacific Bell's annual
six-year blueprint on strategic and tactical information systems planning. Published two 300-copy editions over two years.
BUSINESS PROCESS ANALYSIS AND REDESIGN
Founding member of the Business Process Reengineering Division at Pacific Bell, personally responsible for developing methods and
procedures and documenting best practices in process analysis and activity-based costing for the company.
Successfully managed and completed for Pacific Bell several enterprise-wide projects that required the creation of comprehensive, detailed
process maps and process redesign solutions, such as: (1) analysis and activity-based costing of Custom Work Order Billing, a process that
spanned 26 departments; (2) cost analysis and process redesign of their Corporate Accounting Department's Methods and Procedures; (3)
consultant on the strategic Service Order Process Reengineering Project; (4) managing the Sacramento CENTREX Provisioning Cost Analysis
and Process Redesign Initiative; and (5) director of the $72 million Network Evolution Project, which involved writing the implementation plan
for and managing 100 people in the statewide deployment of the strategic redesign of Pacific Bell's principal internal data network, affecting
400 company sites, 27,000 terminals, 23 Comten front-ends, 227 applications, and more than six data centers.
Consulted on SBC's EmFiSys project, a corporate-wide data warehousing and systems redesign project that consolidated information access to
more than 300 service provisioning and data analysis applications for Human Resources, Finances, and Systems Management.
Created Activity-based Process Analysis (APA), a methodology for business process redesign and activity costing based on IDEF
specifications, an international and federal government standard; co-authored ABC: A Guidebook to Activity-based Costing.
Co-authored and directed publication of 411-page Pacific Bell Network Management Strategic Plan, a customer-focused ten year vision for
client-server computing over distributed network management architectures.
Created risk assessment models of the nine corporate-wide business processes at Aspect Communications.
Conducted corporate-wide business process analyses and developed activity-based costing models and process maps for Pacific-Harvest
Seafoods, a wholesale fish distribution company.
FINANCIAL AND SERVICE MEASUREMENT EXPERIENCE
Managed Pacific Bell’s $100 million Capital and Expense Budget for the RBOC’s Network Implementation & Administration Division.
Created for Aspect Communications a financial modeling tool for projecting over a 5-year period the company's investments across their
portfolio of IT projects.
Co-developer with Ravi Sodhi of the Intellectual Capital Management System (ICMS).
812 Park Court Cell: 1-408-219-6623
Santa Clara, California 95050-6123 Page 1 of 3 E-mail: manuel.espinosa@att.net

2. Manuel J. Espinosa’s Resume
Focus on Financial Planning & Investments and Business Process Consulting
Former COO and co-founder of WebNet Wireless, a fixed wireless broadband communications company. Responsible for managing contracts
and service level agreements with all suppliers, equipment vendors, allies, and potential investors, including Cisco, AT&T, U. S. DataPort, and
Carter Israel, the company’s public relations and advertising firm. Developed a total quality management program for the firm and conducted
ROI and cost of quality studies for the company. Had primary responsibility for negotiating and monitoring SLA metrics for the corporation.
BALANCED SCORECARD AND STRATEGY MAPS
Created a Strategy Analysis Framework for new market assessment and development at Scientronix using the Balanced Scorecard Strategy
Map concept. This became a business roadmap for the construction industry.
Designed a methodology for evaluating intangible assets using the Balanced Scorecard as a reference point for quantifying impact of these
assets on the firm. This was the basis of a Delphi Group presentation my partner and I made in San Francisco.
Expert witness for Law Offices of Jenkins, Goodman & Neuman on the Balanced Scorecard and strategy planning for a case involving
misappropriated intellectual assets
Created and implemented a highly customized version of the Balanced Scorecard for Pacific-Harvest Seafoods to evaluate and track Good
Customers. Conducted "Good Customer" workshops for Pacific-Harvest Seafoods to help their Marketing and Operations departments create a
customer management program and the tools to evaluate return on investment measurements for customer satisfaction and retention. For this
wholesale seafood company I created a new process for the evaluation of customers and their contribution to the company's bottom line by
gauging customer impact on each of the four areas of the Balanced Scorecard. Our Customer Scorecard became a tool for measuring customer
value by looking at more than 1,200 customers in eight customer categories. This scorecard became the linchpin for the company’s program to
eliminate their bad debt, which is now less than one tenth of one percent! (industry average: 5%).
Using the Balanced Scorecard as a tool for strategic planning at Aspect Communications, I created risk assessment models of the nine
corporate-wide business processes at this call center technology development firm.
Introduced the Balanced Scorecard as a strategic planning tool to PacBell’s Internal Consulting Practice. Taught numerous workshops/
seminars on the Balanced Scorecard and Strategic Planning at PacBell. Used Balanced Scorecard to create an ROIT Scorecard for the Cost
Analysis and Process Redesign of PacBell’s Corporate Accounting Methods and Procedures. Used the Balanced Scorecard as a planning tool
for PacBell's Sacramento CENTREX Provisioning Cost Analysis and Process Redesign Project.
Created Activity-based Process Analysis (APA), a methodology for business process redesign and activity costing that uses the Balanced
Scorecard; co-authored ABC: A Guidebook to Activity-based Costing.
SUSTAINABILITY WORK
Working with a local non-profit homeless shelter to develop business plan for an urban farm and an associated Common Good Bank
Completed in December of 2008 a 90 page market analysis of the business opportunities and risks to be found in managing and trading on
equity markets the renewable energy credits that arise from generating clean, renewable energy
Co-chaired the CleanTech Workshop at the 3rd Annual USIACC (United States Indian American Chamber of Commerce) Conference held in
Washington D.C., September 5-7, 2007.
Advised a client on the financial and risk aspects of developing a sustainable community using waste-to-energy and zero energy home and
building design concepts. This self-sufficient sustainable community was to be built within the San Francisco Bay Area.
CURRENT PROFESSIONAL DEVELOPMENT ACTIVITIES
Developing a framework for Intellectual Capital Statements built around the Balanced Scorecard model
Writing a monograph about the structural and systemic risk in the global financial markets from a social network analysis perspective
Working on a long-term project to create an urban farm and sustainable community in the South Bay Area
Present once a month a half-day, pro bono workshop on financial planning and macroeconomics for Latinos and others overlooked by
traditional financial advisors
Building a financial planning services and training organization
CAREER SUMMARY
Transamerica Financial Advisors, Inc., Transamerica Financial Group Division, San Jose, CA 2012 - Present
Investment Advisor and Registered Representative
I am a Financial Advisor for Transamerica Financial Advisors, a financial advisory organization operating under the guidelines and rules of the Securities
Exchange Commission (SEC), the Financial Industry Regulatory Authority (FINRA), and the California Department of Insurance. There we work with
clients on personal and business financial planning and wealth management.
Investment Advisors International, San Jose, CA Investment Advisor and Registered Representative 2009 - 2011
I was a Financial Advisor for Investment Advisors Inernational, a financial advisory organization operating under the guidelines and rules of the
Securities Exchange Commission (SEC), the Financial Industry Regulatory Authority (FINRA), and the California Department of Insurance. There we
work with clients on personal and business financial planning and wealth management.
The Phoenix Group; Santa Clara and San José, CA Founder 1994 - Present
I am a Co-founder and Principal of The Phoenix Group, a management consultancy offering strategic planning, business process redesign, activity-based
costing, and project management for business valuation and investment firms (Houlihan Valuation Advisors, Inovation Ventures), e-commerce startups
812 Park Court Cell: 1-408-219-6623
Santa Clara, California 95050-6123 Page 2 of 3 E-mail: manuel.espinosa@att.net

3. Manuel J. Espinosa’s Resume
Focus on Financial Planning & Investments and Business Process Consulting
(MagNetPoint, UPNetworks), network infrastructure companies (Pacific Bell, Sprint PCS, WebNet Wireless, Aspect Communications), biotechnology
(Perkin-Elmer Biosystems), and for the wholesale food industry (Pacific-Harvest Seafoods).
Pacific Bell; Santa Clara, San José, San Francisco, and San Ramon, CA Manager 1980 - 1994
During my 15 years of employment at Pacific Bell I had more than a dozen very different management assignments (line, staff, and internal consulting)
in various departments, including Field Operations, Hardware and Systems Planning, Systems Technology Operations, Network Architecture Planning,
and Strategic Information Systems/ Business Process Reengineering.
The Community Service Organization; San José, CA Executive Director 1978 - 1979
Served as Chief Fiscal Officer in charge of writing all financial and personnel audits and proposals for the agency. Supervised nineteen people —
including three graduate research interns — working on an ethnographic research project in East San José, on a social service community development
project, and in four social service programs.
OTHER EXPERIENCE
Volunteer Project Management Consultant for several public school redesign projects of Education 2000, one of the major initiatives of the San Jose,
California-based Joint Venture: Silicon Valley. Sat on Boards of Directors for wholesale seafood distribution corporation and a fixed wireless broadband
communications company. Co-founder and past President of the Hispanic Alumni Chapter of Santa Clara University.
EDUCATION AND PROFESSIONAL DEVELOPMENT
Graduated from Santa Clara University with a Bachelor’s Degree in Philosophy (Honors), studied philosophy on a Ford Fellowship in Ph.D.
programs at Yale and Stanford Universities, and did graduate work in computer science, mathematics, and engineering economics at Santa
Clara University and Stanford.
Have been a Certified Management Consultant (CMC), earning this designation from the Institute of Management Consultants, with a focus
on strategic planning, process reengineering, activity-based cost analysis, valuation and performance measurement methodologies, and
project management.
Licensed Financial Advisor, having taken and passed various classes and licensing exams prerequisite to the practice of a professional
financial advisor in the State of California, including:
o General Securities Representative. Passed these proctored licensing exams required by the SEC/ FINRA to become a licensed
financial advisor: (1) Series 7 - General Securities Representative Examination (January 26, 2007) and (2) Series 66 - Uniform
Combined State Law Examination (February 26, 2007).
o Licensed Life Agent working on Variable Contracts — License No. 0F54280. Passed the following licensing exams and/ or
training specifically required by the State of California to become a licensed financial advisor in California: (1) Certificate of
Completion for California Life & Health and Ethics & Code, a 52 hour instructor-led class required to take the California DOI
Life Agent Exam (Februry 3, 2007), and (2) California Department of Insurance Life Agent Examination (February 13, 2007).
o Certificates of Completion for numerous financial industry courses, including variable annuities, variable universal life, and long
term care. A detailed list is available upon request.
Completed more than thirty courses of intensive and comprehensive ―hands on‖ and professional-level training in: Project Management,
Total Quality Management, Business Process Reengineering, Systems Analysis, Queuing Theory, Decision Sciences, Activity-based Cost
Analysis, Finance, AI/Expert Systems, Systems Modeling, Logic and Mathematics, Computer Science, Computer Networks & Standards,
Databases, Programming, and Text Editors.
PUBLICATIONS
Espinosa, M. J.. 2008. "Power Us REC Market Analysis and Planning" a 90 page business plan and analysis of the fast-developing market for the
acquisition and sale of renewable energy credits (RECs) over financial exchanges. Power Us Proprietary Publication.
Espinosa, M. J. and R. S. Sodhi. 2004. ―Siebel Enterprise 7.7 CRM - Delivering the Agile, Customer-Driven Enterprise‖. Technical whitepaper
written for the EMEA user conference held in France, week of April 19, 2004. Microsoft Corporation Proprietary Publication.
Espinosa, M. J. and M. Litchko. 1997. Evolving Market Opportunities for US-Columbian Alliances in the San Francisco - Silicon Valley - Monterey
Region of California. Marketing Department. Pacific-Harvest Seafoods Proprietary Publication.
Espinosa, M. J. and W. A. Malmi. 1992. ABC: A Guidebook to Activity-based Costing. 54 pp. Strategic Information Systems/ Process Reengineering
Department. Pacific Bell Proprietary Publication.
Espinosa, M. J. and J. L. Carpenter. 1991. Pacific Bell Network Management Strategic Plan. 411 pp. Data Communications Planning/ Product and
Technology Support Organization. Pacific Bell Proprietary Publication.
Espinosa, M. J. 1987. Network Evolution Implementation Plan. 416 pp. Information Systems/ Operations Strategic Planning Organization. Pacific
Bell Proprietary Publication.
Espinosa, M. J. and M. E. Johnson. 1983 & 1984. Information Systems Operational Plan (ISOP): 1983-1988, 1984-1989. 700-plus pp. Information
Systems Organization. Pacific Bell Proprietary Publication.
812 Park Court Cell: 1-408-219-6623
Santa Clara, California 95050-6123 Page 3 of 3 E-mail: manuel.espinosa@att.net