Information Pack forMLSs and MLS vendors

2. Information Pack for MLSs and MLS vendors October 2006

3. Google Confidential Why to work with Google through Base

4. Real Estate Buyers Use Search and Google Google Confidential Source: comScore, November 2005) 56.5% of searches on “real estate” and related terms were conducted on Google and our search partners. Google Network 56% Other 44%

5. Use of Google for Real Estate Information Google Confidential Which of the following search engines do you use when you research or purchase Real Estate information or services online? Source: 2005 Real Estate Consumer Survey, conducted by Insight Express (Dec. 2004) Google is the most-used search engine for researching and purchasing real estate information and services… 61% 31% 18% 13% 8% 7% 6% 3% 2% 2% 0% 0% 4% 77% Yahoo MSN Ask Jeeves AOL Alta Vista Netscape Lycos iWon Looksmart All- theweb Wisenut Infospace Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80%

6. Users: Search for Real Estate Info on Google Google Confidential Many Real Estate Searches - e.g. " Real Estate Homes for Sale " or “ Phoenix Homes " - yield a search refine feature, giving users the ability to more easily find listings that match their needs

7. Display of Real Estate Search Results Google Confidential Further ability for users to refine searches based on attributes Display of search results on Google Maps Links back to content provider’s website

12. Google Confidential How to work with Google through Base