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Attitude Measurement

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Matthew Hendrickson
Matthew Hendrickson

This presentation was part of my graduate school studies.

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Attitude Measurement Matt Hendrickson Sopsy 640: Attitudes Dr. White August 31, 2006
Attitude Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Factor Analysis Primer From Whitley (2002) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Factor Analysis cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thurstone (1928) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thurstone ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thurstone example In Whitley (2002) p. 364
Likert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Likert vs. Likert-Type ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Likert Scaling In Shaughnessy, Zechmeister, & Zechmeister (2003) p. 150
Likert example In Whitley (2002) p. 362
Guttman ,[object Object],[object Object],[object Object],[object Object],[object Object]
Guttman example In Whitley (2002) p. 365
Semantic Differential ,[object Object],[object Object],[object Object],[object Object],[object Object]
Semantic Differential example In Feldman (2001) p. 337
Likert, SD, & Guttman examples In Feldman (2001) p. 337
References: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Attitude Measurement