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University of St. Thomas MKTG 330 International Marketing ,[object Object],[object Object],[object Object],[object Object]
Islam: An Empire of Faith
What is Islam? ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Islam Today ,[object Object],[object Object],[object Object],[object Object]
World of Islam
Islam in Indonesia Islam spread in Indonesia through  international trade . Today, Indonesia is the country with the largest majority of Muslims.
Islam & Marketing
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Mecca Cola ,[object Object],[object Object]
Islamic   Fashion
Hajj & Saudi Private Sector ,[object Object],[object Object],[object Object]
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Islam & Marketing: Beliefs & Impact on Business

Notes de l'éditeur

  1. Around 20% of Muslims live into the Middle East and North Africa region from Morocco to Iraq. And also down in Africa with Sudan, Somalia, Chad , Mali..etc In the US, there are an estimated 7 million Muslims and they come from diverse backgrounds: 40% are African American Islam also exist in Central Asia in Iran, Afghanistan, Kazakhstan, Pakistan and Bangladesh. Significant minorities exist in India, China, Russia and Europe.
  2. Islamized products are either products produced abroad and exported to suit the Islamic traditions. Or there are an Islamic version of a famous brand or product. Mecca Cola is a soft drink that is like the Islamic version of Pepsi and Coca Cola. It was launched in 2002 in France right after the 2 nd uprising in Palestine. Many Muslims were boycotting US products and Mecca Cola was their only alternative.
  3. Don’t Mix with Alcohol!” 20% of Profit is donated. 10% to Charity, and 10% to Palestine Selling well internationally in Pakistan, Algeria, Yemen, Malaysia and France. Demand is 1.5 million can/month in the Gulf region. New fruit-flavored drinks Mecca Cola is expected to launch Mecca Coffee Chain soon
  4. A lot of fashion lines are being launched that are compatible with the Islamic dress code. And they come from high fashion designers like Yves Saint Lauren, Dolce & Gabbana and Vogue.
  5. A positive example would be Hajj, the fifth pillar. Around 2 million Muslims visit Mekka and Madinah for Hajj each year. It brings revenues of $ 10 billion The money used to be the backbone of the Saudi economy, but after oil, the public sector doesn’t need. The private sector still benefits greatly and it creates jobs for that sector and helps fight unemployment.