050615_US Conference Board Global Marketing and Communications Conference 200...
Cola Wars The Final One
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6. 27/06/11 IIML-NC/WMP10/2008 :: Cola Wars - A Case Study Marketing focus Coke - fountain sales Pepsi - retail Fronts of cola-wars Advertising, packaging, new products Mantra of COMPETITIVE EDGE Brand recognition
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11. Cola Wars …… Duopoly wins…. 27/06/11 IIML-NC/WMP10/2008 :: Cola Wars - A Case Study