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16.03.2012




 Presented by
 Andy Headworth,
 Sirona Consulting      22nd March 2012 Oslo




                         Hallo Oslo mitt
                          Twitter heter
                        @andyheadworth




 MD of Sirona Consulting

 Recruitment { Strategy | Social | Process | Online }

 Corporates and Recruiters

 Published author of “Smart Social Media Recruitment Strategies”




                                                                            1
16.03.2012




 When I mention social media to HR & Recruiters........




           It isn’t what you do – it is who you are

‘Social’ is something you are – it is not something you do.
        The media doesn’t determine how social a company.


  Does your company culture focus on building relationships
  with your customers | employees | prospective employees ?




   If not, then it is unlikely   If yes then lucky you, as
   social media will do it       social media will help you all
   for you.                      the way .




                                                                          2
16.03.2012




              Social Media Explained


Twitter > I’m eating a donut
Facebook > I like donuts
Foursquare > This is where I eat donuts
Instagram > Here is a vintage photo of my donut
YouTube > Here I am eating a donut
LinkedIn > My skills include donut eating
Google+ > I’m a Google employee who eats donuts
Pinterest > Here’s a donut recipe
Spotify > Now listening to “donuts”

                                         Thanks to Three Ships Media




        Science fiction recruiting becomes reality




                                                                               3
16.03.2012




                         The Changes

 National Talent pools are shrinking [especially in-demand skills]

 Global Talent pools are increasing due to mobility

 Company loyalty is diminishing – jobs not careers

 Candidate driven marketplace ensures choice, where money is
no longer the primary driver

 Transparency is both a talent problem and an opportunity

                      Finding ( and employing) good
                      people is getting harder and
                      harder!




                       The drivers of change




                           Tech Social

                           £, € Talent




                                                                              4
16.03.2012




         The power of social media




         Implications of social media




   Talent
    Pool




150+ M    100+ M     160+ M

500+ M    800+ M     161+ M




                                                5
16.03.2012




                                              Norway’s Talent


                                                       Oslo now ranks as the fastest-growing
                                                      city in Europe due to Norway’s strong
                                                      economy

                                                       Immigrants and their first-generation
                                                      children are expected to make up 47% of
                                                      the Norwegian capital’s population by
                                                      2040 (currently 28%).

                                                       Oslo will invest nearly NOK 25 billion
                                                      (USD 4.5 billion) in 63 new construction
                                                      projects, including 16 completely new
                                                      schools.


                        The Inbound Talent – where from, who & how?

Sources: Norway’s SSB & NewspaperDagsavisen




                                               Social Norway




                                                                                2.6M



                                    41k            250k            579k
                                                [Working population 2.5M]             March 2012




                                                                                                           6
16.03.2012




    A deeper look at Facebook in Norway
                    Remember over half the population on Facebook .....




                                               Total 2.6 million




Fast growing age group in the last 3 months 45 - 54



      Recruitment CAN work on Facebook




                                                                                  7
16.03.2012




A short history of social media in recruitment




              Lessons learned

  Tactics without strategy

  Failure to recognise importance of content

  Lack of response management & conversation




     Engagement – are you kidding?




                                                         8
16.03.2012




  You are in the palms of your candidates AND employees




Smartphone penetration is
47% (MMA)

     So what does your career site look like on a mobile?




                              The content shift




  “The ubiquity of access has given candidates AND
  employees the opportunity to create their own content
  about organisations how and when they please”

                            Steven Ehrlich – Global VP, Client Development, aia worldwide




                                                                                                    9
16.03.2012




     Candidate expectations are changing

“If you wish to persuade me, you must think my
thoughts, feel my feelings, and speak my words”




                                                  Cicero 80BC




    What the job seekers are saying…..




                                                                       10
16.03.2012




                Take note employers




  How do you communicate with your candidates?




                                       Tweet
                                       Direct Message


                                       Message
                                       Facetime
                                       Chat

                                       Message; Circles
                                       Huddle; Hangout


                                       Message
                                       Company updates
“If you wish to persuade               Inmail

me, you must think my                  Message
                                       Audio Skype
thoughts, feel my feelings,            Video Skype


and speak my words”                    RSS Feeds


             Cicero 80BC




                                                                  11
16.03.2012




                     Social search




Then the game changed......not just social search




             Search, plus your world


[Now, do you think it might be worth looking at Google+?]




                                                                   12
16.03.2012




Adding a social layer is not complex




Why social media for recruitment?




                                              13
16.03.2012




                     Recruiting by influence

John Sumser , from HR Examiner: "Klout,
                                Peerindex and
Kred are just the start, in 10 years they will be
as advanced as DNA sequencing".




           Reach, Influence & Amplification

  [ Footnote:   Work in progress, but algorithms are improving all the time ]




                         QR codes anyone?




                               Tip: Make sure you
                               take them to a
                               mobile enabled
                               page!




                                                                                       14
16.03.2012




The latest, fastest growing social network




  I promised you augmented reality.....




                                                    15
16.03.2012




No longer are you in control of your brand....




          Next up................. How




                                                        16

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How socialmediawillchangerecruitmentforeveroslo2012

  • 1. 16.03.2012 Presented by Andy Headworth, Sirona Consulting 22nd March 2012 Oslo Hallo Oslo mitt Twitter heter @andyheadworth  MD of Sirona Consulting  Recruitment { Strategy | Social | Process | Online }  Corporates and Recruiters  Published author of “Smart Social Media Recruitment Strategies” 1
  • 2. 16.03.2012 When I mention social media to HR & Recruiters........ It isn’t what you do – it is who you are ‘Social’ is something you are – it is not something you do. The media doesn’t determine how social a company. Does your company culture focus on building relationships with your customers | employees | prospective employees ? If not, then it is unlikely If yes then lucky you, as social media will do it social media will help you all for you. the way . 2
  • 3. 16.03.2012 Social Media Explained Twitter > I’m eating a donut Facebook > I like donuts Foursquare > This is where I eat donuts Instagram > Here is a vintage photo of my donut YouTube > Here I am eating a donut LinkedIn > My skills include donut eating Google+ > I’m a Google employee who eats donuts Pinterest > Here’s a donut recipe Spotify > Now listening to “donuts” Thanks to Three Ships Media Science fiction recruiting becomes reality 3
  • 4. 16.03.2012 The Changes  National Talent pools are shrinking [especially in-demand skills]  Global Talent pools are increasing due to mobility  Company loyalty is diminishing – jobs not careers  Candidate driven marketplace ensures choice, where money is no longer the primary driver  Transparency is both a talent problem and an opportunity Finding ( and employing) good people is getting harder and harder! The drivers of change Tech Social £, € Talent 4
  • 5. 16.03.2012 The power of social media Implications of social media Talent Pool 150+ M 100+ M 160+ M 500+ M 800+ M 161+ M 5
  • 6. 16.03.2012 Norway’s Talent  Oslo now ranks as the fastest-growing city in Europe due to Norway’s strong economy  Immigrants and their first-generation children are expected to make up 47% of the Norwegian capital’s population by 2040 (currently 28%).  Oslo will invest nearly NOK 25 billion (USD 4.5 billion) in 63 new construction projects, including 16 completely new schools. The Inbound Talent – where from, who & how? Sources: Norway’s SSB & NewspaperDagsavisen Social Norway 2.6M 41k 250k 579k [Working population 2.5M] March 2012 6
  • 7. 16.03.2012 A deeper look at Facebook in Norway Remember over half the population on Facebook ..... Total 2.6 million Fast growing age group in the last 3 months 45 - 54 Recruitment CAN work on Facebook 7
  • 8. 16.03.2012 A short history of social media in recruitment Lessons learned Tactics without strategy Failure to recognise importance of content Lack of response management & conversation Engagement – are you kidding? 8
  • 9. 16.03.2012 You are in the palms of your candidates AND employees Smartphone penetration is 47% (MMA) So what does your career site look like on a mobile? The content shift “The ubiquity of access has given candidates AND employees the opportunity to create their own content about organisations how and when they please” Steven Ehrlich – Global VP, Client Development, aia worldwide 9
  • 10. 16.03.2012 Candidate expectations are changing “If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words” Cicero 80BC What the job seekers are saying….. 10
  • 11. 16.03.2012 Take note employers How do you communicate with your candidates?  Tweet  Direct Message  Message  Facetime  Chat  Message; Circles  Huddle; Hangout  Message  Company updates “If you wish to persuade  Inmail me, you must think my  Message  Audio Skype thoughts, feel my feelings,  Video Skype and speak my words”  RSS Feeds Cicero 80BC 11
  • 12. 16.03.2012 Social search Then the game changed......not just social search Search, plus your world [Now, do you think it might be worth looking at Google+?] 12
  • 13. 16.03.2012 Adding a social layer is not complex Why social media for recruitment? 13
  • 14. 16.03.2012 Recruiting by influence John Sumser , from HR Examiner: "Klout, Peerindex and Kred are just the start, in 10 years they will be as advanced as DNA sequencing". Reach, Influence & Amplification [ Footnote: Work in progress, but algorithms are improving all the time ] QR codes anyone? Tip: Make sure you take them to a mobile enabled page! 14
  • 15. 16.03.2012 The latest, fastest growing social network I promised you augmented reality..... 15
  • 16. 16.03.2012 No longer are you in control of your brand.... Next up................. How 16