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From Pyramids to Pancakes
Towards a connected world
Martijn Kriens | @martijnkriens
Morning Star
Martijn Kriens
@martijnkriens | martijn.kriens@icrowds.net
Business|Science|Government|Innovation|ICT
|eHealth
Cloud|Pancakes|Upstream|RTLNieuws|iCrowd
s|AIM|IIPSaaS
WirelessArnhem|Vlieger|Recalcitrant| ....
iCrowds
www.iCrowds.net
Marketingfact, TravelNext, FoodNext,
SportNext, UMCN St. Radboud, Deli
XL, HAN, Rabobank, ING, WNF,
Efteling, TUI Nederland, Omroep
Gelderland, TMG, Arnhem Dichtbij,
RTL, Cito, Bank van Morgen, AIM,
Gemeente Nijmegen, RTLNieuws
“Our writing equipment
takes part in the forming of
our thoughts”
Friedrich Nietzsche
1844 - 1900
1900: Local
1960: Broadcast
2000: Community
:2012: Connected
The new electronic interdependence
recreates the world in the image of a
global village
Marshall McLuhan
Global Village
From
the
century
of my
father
to the
century
of my
son
Changes in Government
• “We the people”
“At it’s core, Government is what we do
together that we can not do on our own”
Tim O’Reilly
Government
Obama
"Your role
as a citizen
does not
end with
your vote!"
From Institution centric to People centric
Shift in Government
plaatje
Icelandic constitution
Icelandic constitution
Adopt a fire hydrant
Code for America
“Verbeter de buurt”
Crowdsourcing policy
Why we expect More from
Technology and Less from each
other
Sherry Turkle
Immersion?
Social?
Habemus Papam!
People have
become voyeurs
of their own
experience ..
The undertow
Many effects, few causes
Crisis
(1 − z3 / 6) / (z − z2 / 2)2 + c(1 − z3 / 6) / (z − z2 / 2)2 + c
That drive the change
Hidden Themes
Scalability
That drive the change
Hidden Themes
Communication
Op basis van aantallen berichten, berekend op basis van trendlijnen
Voorspellende waarde
VVD 41
PVDA 40
SP 15
PVV 15
CDA 12
Premier-debat
That drive the change
Hidden Themes
Cooperation
That drive the change
Hidden Themes
Anytime
Anyplace
That drive the change
Hidden Themes
Transparancy
Tweet from NOS on 15:29 starts the real buzz on social
media
Project X Haren
That drive the change
• Scalability/Adaptability
• Direct Communication
• Seamless Cooperation
• Anytime, Anywhere
• Transparency
Hidden Themes
That drive the change
• Scalability/Adaptability
• Direct Communication
• Seamless Cooperation
• Anytime, Anywhere
• Transparency
Hidden Themes
The Nature of the Firm (1937)
Ronald Coase
• Founded in 1919
• 3897 locations, 642.000
rooms in 91 countries
• 135.000 employees
Hilton
• 3000 employees
worldwide
• 30 million visitors
• 250.000 hotels in 177
countries
• 350.000 rooms per
night
• Estabished in 1996
Booking.com
• Founded 2008
• 192 countries, 26.000
cities, 200.000 listings
• 40.000 reservations per
day
• 300 employees
Airbnb.com
• 5,6 million homes, 94.000
cities in 207 countriies
• Launched in 2004 as a
volunteer organisation
• Changing to commercial
organisation
Couchsurfing.org
• Ecosystem of 80 billion
turnover for 1,8 million
companies
• 32.000 employees
• Google shopping, local >
local sites
Google.com
Name founded Countries Cities Stays per day Employees
Hilton 1919 91 3.897 400.000 135.000
Booking.com 1996 180 25.000 425.000 4.750
AirBNB.com 2008 192 26.000 60.000 300
Couchsurfing 2004 207 94.000 10.000? 50?
Transaction cost & Firm size
Breakup in logical and more
consistent units
“The (new) invisible hand”
New paradigm
Cooperation without Coordination
Clay Shirky
Models for cooperation
Common interest model
Theatre production model
Blackboard organisation
Data
Coordination through Markets
Supply Demand
From Pyramids to Pancakes
Self Management
“An ‘organization’ is but an idea, a
concept. People, as individuals, are the
ultimate reality and the only operative
element.
Chris Rufer
Self Management Institute
The mission is the boss …
Mission
Mission
Mission
Mission
Mission
Mission
Mission
Mission
Mission
@martijnkriens | martijn.kriens@icrowds.net | Martijn Kriens | www.icrowds.net
Questions?
Thank you!
Martijn Kriens | @martijnkriens
Predicting the future
The struggling long tail
The winners that takes all
The vanishing local notables
The new electronic interdependence
recreates the world in the image of a
global village
Marshall McLuhan

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Presentatie morning star

Notes de l'éditeur

  1. Hulpmiddelen die we ontwikkelen zijn niet alleen maar hulpmiddelen die ons ondersteunen maar ze veranderen ons ook. Cartografie heeft ons denkproces hoe problemen op te lossen verandert (een probleem in kaart brengen)Sometime in 1882, Friedrich Nietzsche bought a typewriter—a Malling-Hansen WritingBall, tobeprecise. His vision was failing, andkeeping his eyesfocused on a page had becomeexhaustingandpainful, oftenbringing on crushingheadaches. He had been forcedtocurtail his writing, and he fearedthat he wouldsoon have togiveit up. The typewriter rescuedhim, at leastfor a time. Once he had masteredtouch-typing, he was abletowritewith his eyesclosed, usingonly the tips of his fingers. Wordscouldonceagain flow from his mind to the page.But the machine had a subtler effect on his work. One of Nietzsche’sfriends, a composer, noticed a change in the style of his writing. His alreadyterseprose had become even tighter, more telegraphic. “Perhapsyouwillthroughthis instrument even take to a new idiom,” the friendwrote in a letter, notingthat, in his ownwork, his “‘thoughts’ in musicandlanguageoftendepend on the quality of pen and paper.”“You are right,” Nietzsche replied, “ourwriting equipment takes part in the forming of ourthoughts.” Under the sway of the machine, writes the German media scholar Friedrich A. Kittler, Nietzsche’sprose “changedfromargumentstoaphorisms, fromthoughtstopuns, fromrhetoricto telegram style.”
  2. Hoe is het zogekomen, 100jaargeleden
  3. Global village: mass age
  4. Grote instituties zijn een uitvinding van de 20er jaren
  5. Scalability/Adaptability > kleinereeenhednemogelijkDirect Communication > eenvoudigercommunicerenSeamless Cooperation > makkelijkerprocessenkoppelenAnytime, Anywhere >nietmeerbijelkaarzittenTransparency > ook ad hoc wetenwat je aanelkaarhebt
  6. Scalability/AdaptabilityDirect Communication >iedereenbereikbaarSeamless Cooperation > standaardhulpmiddelenAnytime, AnywhereTransparency > wetenwat je aanelkaarhebt
  7. Scalability/AdaptabilityDirect Communication > iedereenbereikenSeamless Cooperation > delen van dataAnytime, AnywhereTransparency
  8. Scalability/AdaptabilityDirect CommunicationSeamless CooperationAnytime, Anywhere > asynchroonTransparency > prestatiesvroegerzichtbaar
  9. Global village: mass age