Highlights of a presentation to be made by Brimstone Managing Director Bob Weiler at IATA’s Global Aviation Human Capital Summit on 3 Nov 2011

1. Developing Leaders and Driving Change
Robert (Bob) Weiler
Managing Partner
3 November 2011| IATA Global Aviation Human Capital Summit
Delivering Results Developing Leaders Aligning Organizations

2. Our Partners in Leadership
Development and Change
Manufacturing / Energy Retail / Food Pharma / Biotech
Australian Gas Light Co. Georgia-Pacific 7-Eleven Boehringer Ingelheim
Ford Motor Co. Ingersoll-Rand Ben & Jerry’s Endo Pharmaceuticals
General Dynamics Royal Dutch/Shell Bob Evans Medco / Accredo
General Electric TI Automotive Green Mountain Coffee Pfizer
Professional & Commercial Services Travel / Leisure Tech / Telco
Convergys Royal Bank of Canada Grand Circle Corp. Arrow Electronics
Jones Lang LaSalle ServiceMaster IATA Motorola Solutions
J.D. Power Waste Management Royal Jordanian Airlines Tellabs
GTECH Western Union Sentosa Development Zebra Technologies
We have partnered with clients in over 30 countries on 6 continents –
working effectively in a variety of cultures
The work we do can add value in any industry, anywhere, in any
situation – but we’re not for every leader…
© 2011 Brimstone Consulting Group, LLC 2
Delivering Results Developing Leaders Aligning Organizations

3. Our Perspective on
Developing Leaders
Looking Inside
The best solutions to a company’s challenges – whether
strategic, operational or organizational – can be found
inside the business
Leaders Developing Leaders
Similarly, the best leadership development initiatives leverage
the skills, experience and enthusiasm of the organization’s
existing leaders
Learning by Doing
Leaders learn best when tackling real business issues head-on –
and delivering bottom-line results
© 2011 Brimstone Consulting Group, LLC 3
Delivering Results Developing Leaders Aligning Organizations

4. Our Perspective on
Driving Change
Starting at the Top
Organizational change must be owned at the top and begin at
the top; senior leaders must demonstrate commitment to
change through their words and their actions
Integrating Three Priorities
Leaders must work on improving business results, aligning the
organization and developing leaders – simultaneously and
continuously
Driving Dialogue
Driving change requires communication that is genuine, steady
and multi-directional; leaders must establish a candid, consistent
dialogue with the organization in order to build commitment
© 2011 Brimstone Consulting Group, LLC 4
Delivering Results Developing Leaders Aligning Organizations

5. A Formula for Change
Kotter’s Eight Stages of Change
1. Establishing a Sense of Urgency
2. Creating the Guiding Coalition
3. Developing a Vision and Strategy
4. Communicating the Change Vision
5. Empowering Employees for Board-Based Action
6. Generating Short-Term Wins
7. Consolidating Gains and Producing More Change
8. Anchoring New Approaches in the Culture
from Leading Change by John Kotter © 1996
© 2011 Brimstone Consulting Group, LLC 5
Delivering Results Developing Leaders Aligning Organizations

6. IATA’s Transformation:
At the Starting Line
New Market Realities
IATA members facing increasingly competitive
marketplace, stronger regulation, macroeconomic headwinds
New Demands
Airlines and others in the aviation industry seeking stronger
representation, more value-added programming from their trade
association
New Leadership
New Director General with GE background brought in to shake
up “sleepy” organization
© 2011 Brimstone Consulting Group, LLC 6
Delivering Results Developing Leaders Aligning Organizations

7. IATA’s Transformation:
A Timeline
2003 2004-2006 2007 – 2011 (Ongoing)
Intercultural
Senior Team IATA
Leadership
Alignment Process Change
Engagement &
Leadership
Development
•Organizational Diagnosis & •Solution Development for •Building Cultural Intelligence
Marketplace Evaluation Strategic Issues among Change Agents
•Strategic Business •Agreement on •Process Tools to Address Local
Framework Creation Action, Plans, Roles, Returns Tactical Issues
•Development of High- •Development of Key •Development of Key
Performing Senior Team Individuals, Project Teams Individuals, Project Teams
•Employee Dialogue to Build •Employee Dialogue to Build •Employee Dialogue to Build
Alignment Alignment Alignment
Outcomes
• Business Results for Members • More Industry Relevance
• Growth for Internal Leaders • Stronger Industry Leadership
© 2011 Brimstone Consulting Group, LLC 7
Delivering Results Developing Leaders Aligning Organizations

8. Case Study:
The Power of Engagement
Background/Objectives
• Survey: Low employee engagement scores across the region
• New GM seeking varied views on 3 critical topics
• Lack of alignment across countries re strategy, values, vision
Approach
• Launch fast-cycle change program with 50 local managers
• Trios lead home-office teams using common tools, process
• Re-convene 8 weeks later to share results, best practices
Outcomes
• Percentage of “disengaged” employees dropped 10%
• Executive engagement skyrocketed: 25%  60%
• Year-over-year revenues increased approximately 50%
© 2011 Brimstone Consulting Group, LLC 8
Delivering Results Developing Leaders Aligning Organizations

9. Closing Thoughts
Change Requires Purposeful Leaders and Disciplined Process
Transforming an entire organization requires transforming the
behaviors of hundreds or thousands of individuals – and they need to
see their leaders change first, in a meaningful way
Leaders Learn Best by Doing
We find that an action-based approach is most effective for
development because it produces authentic, engaging, gut-level
learning; however, it can also be frustrating and time-intensive
Leadership Development & Engagement Drive Business Results
Our experience (and numerous studies) show that employees who are
engaged rationally and emotionally generate better business results;
development opportunities get them engaged
© 2011 Brimstone Consulting Group, LLC 9
Delivering Results Developing Leaders Aligning Organizations

10. Thank You
Contact me at:
rweiler@brimstoneconsulting.com
www.brimstoneconsulting.com
Delivering Results Developing Leaders Aligning Organizations