Experience Marketing Professional with over 14 years of experience looking for position in Tampa/St. Petersburg area. Relocating June 2012.

1. Laura Miller
4557 Flower Garden Dr · New Albany, OH 43054 · 614.216.9900 · mktgbling@yahoo.com
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MARKETING MANAGER
Expertise in Competitively Positioning Brands, Products and Services
Creative professional with over 14 years experience and a proven track record of successful projects from initial concept
through completion. High energy, results-oriented leader recognized for innovative online tactics and strategies for
customer acquisition and retention. Talent for building cohesive teams with strong problem solving skills, able to
manage time-sensitive projects with multi-million dollar budgets. Proven success and awarded for developing,
implementing and managing social/new media campaigns resulting in increased customer engagement and acquisition.
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Areas of Expertise
 Strategic Brand Planning  New Market & Customer Development  Project Management
 Loyalty & Customer Acquisition  Customer Relationship Management  Event Planning
 Client / Public Relations  Comprehensive Advertising Campaigns  Graphic & Web Design
 Social Media Marketing  New Media Marketing and Promotions  Evaluate & Project Market Trends
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Professional Experience
 Created, developed and established community based program involving media, marketing, internet and high level events
 Dynamic networker and relationship builder with the proven ability to connect and establish key influential partnerships
 Established brand identity for the websites, marketing materials, promotional materials and social media sites
 Created, implemented and managed customer activation campaigns and loyalty programs tracking ROI and retention
 Directed and developed yearly and seasonal marketing plans and strategies for national/international companies
 Developed and activated successful social/new media campaigns for 7+ companies with Facebook, Twitter, LinkedIn and blogs
 Created strategic online new media campaigns for national/international companies increasing engagement by 190%+
 Reported, tracked and analyzed campaigns proving success in strategies and return on investment
 Developed strategic marketing campaigns to build website traffic of new local niche website from 528 to 128,000+ per month
 Established partnerships and relationships with national corporations and organizations (Marathon, MI Homes, COSI, etc)
 Development of strategic partnerships and extensive fundraising campaigns for non-profit organizations and programs
 Created dynamic referral & affiliate programs establishing increased qualified leads and sales
 Successfully built large effective themed events with record breaking traffic and reach for corporate partners and sponsors
 Designed and developed successful marketing and branding campaigns for over 30 companies, campaigns and products
 Conceptualized, designed and implemented programs ranging from brand salience to direct-response programs.
 Directed team of eight in branding, web/graphic design, user experience and navigation for dynamic national website
 Produced and created marketing products for national marketing campaigns (i.e. catalogs, direct-mail, advertisements, etc.)
 Effectively purchased print, radio, television and outdoor media buys at 28% larger inventory with a 30% reduction in cost
 Single-handedly created advertising scripts and commercials for eight markets nationwide
Work History
FOLLOW ME! HEALTHY PARENTS, HEALTHY KIDS, FOUNDER - Columbus, OH (2009 - Present)
KIDSLINKED LLC, CHIEF MARKETING OFFICER & CO-FOUNDER, Columbus, OH (2007 – 2010)
INERTIA MAREKTING GROUP LLC., PRESIDENT, Columbus, OH (2003 – Present)
DUNKIN‘S DIAMONDS INC., DIRECTOR OF MARKETING AND ADVERTISING, Heath, OH (2005 - 2007)
NORTH CENTRAL INSULATION., DIRECTOR OF MARKETING AND ADVERTISING, Heath, OH (2002 – 2005)
Education
OHIO DOMINICAN UNIVERSITY, MARKETING/BUSINESS ADMINSTRATION Columbus, OH
Awards & Accomplishments
SEMI-FINALIST for OUTSTANDING WOMAN IN TECHNOLOGY 2009 (for social/new media marketing & customer relationship management)
WINNER for OUSTANDING SERVICE for TECHCOLUMBUS INNOVATION AWARDS 2008