Regional expo for photographers - created, designed, coordinated and managed

1. Friday, May 4th - Sunday, May 6th, 2012
Ramada Hotel and Conference Center
Columbus, Ohio
© Steve Filipiak Photography
photos@stevefilipiak.com

2. Welcome to the 2nd Annual Midwest Photography Expo!
Photographers of all skill levels will find activities to suit their interests.
Visit the tradeshow to see 30+ booths with products, vendor reps and demos.
Plus, you’ll find great deals on tons of photography and video equipment! At-
tend more than 20 workshops in a huge range of subjects including:
basic DSLR, off camera flash, commercial photography, portraiture, wedding
photography, HD video, editing, and more. And for every class you attend,
get a ticket for your chance to win over $5000 in giveaways!
Brought to You By:
Tradeshow and Class Hours
Saturday, May 5th 10:00am - 6:00pm
Sunday, May 6th 10:00am - 6:00pm
Cash Register
Saturday & Sunday - 2:00pm to 5:00pm
Winner receives over $1000 in giveaways
You have 3 minutes to use the equipment provided in our photo competition booth to create the best photo possible.
You may only use the equipment provided and your camera and lens for your competition photo. Booth 1
Only color and contrast post editing modifications are permitted.
Photos will be judged on the basis of composition, exposure, focus and creativity.
Submit your photo to contests@mpex.com by May 14th. Winner will be announced via email on May 18th.

3. Rick Friedman - Friday, May 4th at 7:00pm
Rick Friedman has been a photojournalist for over three decades. Based in Boston,
he travels the world for numerous publications, corporations, advertising assign-
ments, film and television productions. His published work appears in Time,
Newsweek, U.S. News, The New York Times, USA Today, The Guardian, Der Spiegel,
Stern, Discover and many other publications.
Rick has photographed every presidential candidate from Jimmy Carter to Barack
Obama and is currently covering the 2012 presidential campaign. "Rick Friedman
on the Campaign Stump" is a Photo District News article discussing Rick's coverage
of presidential campaigns.
Rick has photographed icons Oprah Winfrey, Anthony Hopkins, Bill Gates, Mark
Zuckerberg, Goldie Hawn, Catherine Zeta Jones, Bill and Hillary Clinton, George
Bush Sr. and George W. Bush..
Sam Abell - Saturday, May 5th at 6:00pm
Sam Abell has been integrating artistic expression into documentary photography
for over 30 years. Since 1970, he has worked with the National Geographic
magazine and its Book Division and has photographed more than 20 articles on
various cultural and wilderness subjects. Abell has also lectured on photography
and exhibited his images to audiences throughout the world.
The raw material of Abell's photography comes from close contact with the world,
especially austere, remote regions. To affirm and, in fact, emphasize his commit-
ment to what actually exists, he has chosen to work in color and in a strict docu-
mentary tradition.
He has applied himself, particularly, to the photography of cultural landscape: He
explores ways in which places can be purely recorded, with images simultaneously
shaped by the photographer's imagination.
In addition, he has maintained a personal black-and-white photographic diary that
documents the life behind the artistic process. In 1990, Abell's work was the
subject of a one-man exhibition at the International Center of Photography, New
York City. A companion book, Stay This Moment, was published at that time.
Enter our raffle to win over $5000 in prizes!!
(MPEX gift cards, prize packages, printers, camera bags, flashes and more)
Receive raffle tickets for each of the following:
Register & Attend the Tradeshow = 1 ticket For Each Class You Attend = 2 tickets
Every $50 Spent on Products = 1 ticket Attend Keynote Speakers = 4 tickets
Receive your tickets at the registration tables or in your classroom. Place them in the boxes by
the giveaway packages that you want the most located in the main hallway.

4. Saturday Featured Workshops
Getting the Most Out of Your Canon Camera
Beginner Class - Saturday, 12:00pm - 2:00pm
Topics in this 2 hour class will cover your camera’s autofocus settings, exposure
controls, and the creative color controls in your camera. Flash photography &
custom settings will also be covered. All paid attendees will receive a $20.00
MPEX gift card.
Beginner DSLR for Nikon Users
Saturday 3:00pm - 5:00pm
This beginner level class introduces the basics of DSLR photography. The basics of
exposure will be explained, including shutter speed, aperture and ISO settings. Other
topics will include white balance, shooting modes and file type selection. This class is
specifically tailored to Nikon users.
Classroom A
10:00am Commercial Photography Kevin Ames
12:00pm Earn Big Money with High Volume Photography Chris Wunder
1:00pm The Business of Wedding Photography Jeremy Kester
3:00pm Photographing Women Kevin Ames
5:00pm Photography Business Q & A Panel Discussion
Classroom B
10:00am Off Camera Flash Basics Kevin Deskins
11:00am The Complete Nature Photography Primer Rob Moody
12:00pm Lighting for Portraiture John Williamson
1:00pm Quick Set Ups for Speed Lighting Kevin Deskins
2:00pm Light Modification for Off Camera Flash Ely Brothers
3:00pm Intro to Portable Lighting Solutions Brad Matthews
4:00pm Marketing 101 for Your Photography Business Chris Wunder
5:00pm Demystifying Lens Selection Rob Moody
Classroom C
11:00am What Does It Take To Print Great Images Dick Callen
12:00pm Lightroom 4 - Develop Module Bootcamp Kevin Ames
2:00pm Off Camera Lighting for Portraits & Weddings Moshe Zusman
5:00pm The Art of Retouching Women Kevin Ames

5. Sunday Featured Workshops
Canon HD Video Sunday, 10:00am - 11:00am
New to HD video? Learn how to set up your Canon camera to shoot HD video, as well
pick up tricks on how to make your video look a little more professional. All paid at-
tendees will receive a $20.00 MPEX gift card.
Choosing Canon Lenses Sunday, 11:00am - 12:00pm
So many to choose from, learn the differences that will help you decide which lens is
right for you. All paid attendees will receive a $20.00 MPEX gift card.
Intermediate DSLR for Nikon Users Sunday, 1:00 - 3:00pm
This class covers some more advanced functions of Nikon DSLR cameras. Topics will
include a brief review of exposure, the basics of reading a histogram, and an explanation
of focus options. Exposure bracketing and flash usage will also be discussed. This class is
specifically tailored to Nikon users.
Classroom A
10:00am Commercial Photography Kevin Ames
12:00pm Earn Big Money with High Volume Photography Chris Wunder
1:00pm The Business of Wedding Photography Jeremy Kester
3:00pm Photographing Women Kevin Ames
4:00pm Intro to Child and Family Portraiture Robin Oatts
5:00pm Photography Business Q & A Panel Discussion
Classroom B
10:00am Off Camera Flash Basics Kevin Deskins
11:00am The Complete Nature Photography Primer Rob Moody
12:00pm Lighting for Portraiture John Williamson
1:00pm Quick Set Ups for Speed Lighting Kevin Deskins
3:00pm Intro to Portable Lighting Solutions Brad Matthews
4:00pm Marketing 101 for Your Photography Business Chris Wunder
Classroom C
11:00am What Does It Take To Print Great Images Dick Callen
12:00pm Lightroom 4 - Develop Module Bootcamp Kevin Ames
1:00pm Off Camera Lighting for Portraits & Weddings Moshe Zusman
3:00pm Advanced Lighting Techniques Eric Eggly
4:00pm Demystifying Lens Selection Rob Moody
5:00pm The Art of Retouching Women Kevin Ames

6. Brad Matthews
Brad Matthews is a photographer, technical rep and account manager with the F.J. Westcott
Company, Toledo, OH. Brad aids in the product development and testing of numerous Westcott
products, provides support for both beginning and professional photographers, and supplies
continued education for photographers thru lecture. His North Carolina based photography
business remains focused on wedding, portrait, commercial, and children's portraiture.
Intro to Portable Lighting Solutions
This course will explore various Westcott Lighting tools, including the Jerry Ghionis ICE Light, the
entire Westcott Apollo series, the Westcott 7' Parabolic, the Westcott Scrim Jim, the Bruce Dorn
Magic Slipper and many other Westcott and industry lighting modifiers and tools. The perfect
course for gadget and gear heads wanting to do more with their photography and gear, but just
not sure what they should do next. Learn how these compact tools can be thrown in your
backpack or photo bag and used to improve your shooting in all styles of photography; from
portraits to extreme sports to wedding photography. This course will cover lighting tools from
$50 to $500 and how to make the most of what you have in your bag.
John D. Williamson
Award winning photographer John D. Williamson began shooting professionally in 2000 &
founded Optical Exposure, Ltd., in 2004. Since beginning in photography John has won numerous
national awards including a 2010 and 2011 Addy Award. His work has been featured in books,
galleries & private collections worldwide. His work has been featured in several books including
Digital Wedding Photography Secrets & Studio and Location Lighting Secrets for Digital
Photographers.
Lighting for Portraiture
In this seminar you will learn the basics of studio lighting and how to leverage your equipment to
it’s fullest potential. We will cover everything from different lighting styles (and how and when to
use them) to how to set a proper exposure. We will start with simple lighting solutions then
progress through advanced lighting scenarios. So bring your camera and bring your questions this
will be one seminar you can’t afford to miss.
Eric Eggly
Influenced by the photography of Helmut Newton, Nick Vedros, and Michel Tcherevkoff, Eric
has successfully pushed the boundaries in creative storytelling. His subject matter ranges from
sports and fantasy to lifestyle and personalities, and can be seen in ads, brochures, catalogues,
billboards, trade shows, and annual reports. The recipient of countless honors, Eric has been
awarded the 2011 Photoshop Guru Award for Best of Show, the Gold ARC International Annual
Report Competition Award, the International Color Award for Architectural Photography, the
Silver Davey Award, and numerous Gold and Silver ADDY Awards.
Advanced Lighting Techniques
Join us Sunday, May 6 from 3 PM to 4 PM in Classroom C for Lighting for Portraiture with Eric
Eggly! Eric will be speaking about his formula for getting great images which he refers to as
“Taking your M.E.D.S.” The discussion will include lighting techniques that take you from basic
light theory to advanced lighting techniques bringing new dimension to your people photog-
raphy. You will learn tips for working with models and make-up artists. The creative process and
how to tap into your creative talents will be discussed. You will also learn about shooting for the
composite image, the right tools for the job and maximizing your equipment dollars. Eric likes to
run a very casual environment where questions are welcome and participation is encouraged.

7. Rob Moody
Through a desire to capture majestic landscapes and the adventure of mountaineering, Rob
became interested in photography. As the child of military photographer parents, Rob naturally
took to photography eventually earning a degree from the Art Institute of Colorado. He has worked
as a freelance photographer, a retail consultant and now as a National Technical Representative for
Tamron USA.
The Complete Nature Photography Primer
This class will give you Basic to Intermediate tips for shooting Nature & Wildlife Photography with
any kind of camera. You will learn about techniques, camera settings, lenses and filters that will
help you get Better Nature & Wildlife Images. Gain insight on shooting Grand Landscapes,
Waterfalls, Macros and Wildlife Images. Topics will include: Composition, White Balance, Filters,
Lens Choice, and more.
Demystifying Lens Selection
In this class you will learn about different lens types and their common application for various
shooting scenarios. Discover lens technologies and features that will help you translate your
creative energies into stunning images. Whether it is a wedding, your children or that perfect
nature landscape, you will leave this session with all the information you need to choose the right
lens for your next photographic adventure.
Chris Wunder
Chris Wunder, Cr. Photog. ASP is a well-known Workshop Presenter, Educator. Author and
Consultant to the photography Industry. He has over 35 years of experience operating multi-
location Studio operations as well as high-volume, location based specialty programs. You'll find
Chris’ program packed full of practical advice and easy-to-follow instructions to help you get
started and be successful in the business of Photography.
Marketing 101 for Your Photography Business
Great photography won't make you successful if you don't have enough customers to sell to.
In this fast-paced presentation you'll learn the BEST PRACTICES in sales and marketing for
photographers. Develop your brand. Reach more customers. Beat your competition. Close
more sales. Work SMART and EARN MORE. Invest an hour with us and you'll go home with lots
of proven ideas, tools and resources to help grow your business.
Earn BIG MONEY with High-Volume Photography
Where's the REAL money in professional photography today? Get the inside scoop on why
High-Volume photo businesses are thriving; even in a down market. We'll identify some of the
best markets available to supplement your current business including Youth Sports, School
Photography and Yearbooks, Daycare Centers, Dance Schools, Reunions, Proms, Church
Directories and more.
Dick Callen
Epson Evangelist Dick Callen has been with Epson for the past 16 years, including 10 years with
the Epson Evangelist Team. Dick is also a photographer and will be telling you about the latest
and greatest in digital printing. He will help you discover how to improve your prints, by manag-
ing color space that starts in the camera and ends with a great print.
What Does It Take To Print Great Images
Wouldn’t it be nice if someone would just hand you the Magic Wand for perfect prints? You
know your eye saw the light, gesture and color; you think your camera captured it; but the image
on paper looks mediocre. Dick is also a photographer and will be telling us about the latest and
greatest in digital printing.

8. Kevin Deskins
Kevin, a Columbus native and freelance photographer, specializes portraits, specifically seniors,
engagement, and corporate headshots. His lighting techniques and precision with exposure have
become his photographic trademark. Kevin is also the Product Manager and Technical Rep for
LumoPro, a photographic lighting company dedicated to tailoring the needs of the off camera flash
community. He has extensive experience in photographic lighting and technology, frequently giving
detailed support to customers and has contributed on the design of lighting products. Kevin
specializes in portraiture with training in modification methods and lighting synchronization.
Off Camera Flash Basics
This class overviews the difference between TTL and Manual, getting started using speedlights off
camera in manual, and how easy and quick it is to set up well lit shots with small flash. Students
should understand how aperture, shutter speed, and ISO manipulate light in their camera, as this
class will extend on this knowledge showing how speedlights will affect these settings in their
photography.
Quick Set Ups for Speedlighting
This is the follow up class that overviews and utilizes what photographers learned in Off Camera
Flash Basics. Photographers learn how to successfully incorporate manual speedlights with their
photography. An example of 3 sets up are used, briefly outlining main, fill, and background lights.
A model is photographed during a live demonstration.
The Ely Brothers
We are Caleb & Levi Ely (ee-lee). Sons to a preacher, raised by the midwest, and educated
through failure (and the internet). We operate Ely Bros. Studios; a photo and video studio based
in Columbus Ohio.
Light Modification for Off Camera Flash
Caleb & Levi Ely will explore the many different types of light modifiers that can be used with Off
Camera Flash, including umbrellas, soft boxes and beauty dishes. Caleb & Levi will demonstrate
how each modifier functions when used with off camera flash. The differences between modifiers
and scenarios in which each might be used will also be covered.
Robin Oatts
Robin graduated with a degree in Graphic Design in 2004 and was fortunate enough to learn
photography from some of the best photographers in town. As owner of Genre Creative, Robin
has made a name for herself with playful portraits, commercial photography, and solid design. She
has worked with various local and national clients including OhioHealth, WOSU, John Reuben, and
recently released Breakfast with Nick: Columbus, a 130 page book she shot and designed.
Intro to Child and Family Portraiture
Robin Oatts will briefly cover the selection of lenses, lighting, and modifiers used to help create
beautiful portraits. She will share basic lighting setups that can be used when working with chil-
dren or families. Robin will also discuss tips for connecting with your subjects and suggestions for
posing to help portrait sessions run smoothly.

9. Kevin Ames
Kevin Ames is a commercial photographer, author of books on Photoshop and Lightroom, columnist
for Photoshop User and Light It! magazines, and a highly sought after speaker in the US, Canada,
Europe & Asia. His work has appeared in the Wall Street Journal, Time, Rangefinder, Professional
Photographer magazines, at Atlanta’s High Museum of Art, on corporate websites, brochures and
catalogs. Kevin is a Sigma Photo Pro and Dynalite Pro.
Photographing Women
Commercial and fashion photographer Kevin Ames shares his lighting, posing and photographic
techniques and tools on how he creates compelling images of women for advertising, fine art and
personal work.
Lightroom 4 - Develop Module Bootcamp
Commercial photographer and digital guru Kevin Ames shows how to use the new tools to get the
most out of your photographs simply, easily and fast!
The Art of Retouching Women
Digital guru and photographer Kevin Ames completes his Photographing Women program by show-
ing how he uses Photoshop to smooth skin, remove lines, enhance eyes and how to do digital
makeup and manicures.
Commercial Photography
A creative vision Photographer Kevin Ames shares recent work in food, fashion, interiors, travel and
more. He shares his tools, techniques & how he keeps his creative edge sharp and how you can too.
Moshe Zusman
Moshe Zusman, owner of Moshe Zusman Photography has done hundreds of wedding, event,
corporate, portrait and fashion shoots in the Washington, D.C., area and worldwide. He is an
instructor at Boston University’s Center for Digital Imaging Arts in Washington, D.C., an annual
Master Class speaker at WPPI, teaches classes at PNE, and has been featured at several coaching
and mentoring workshops and guest speaking engagements on the topic of photography.
Off Camera Lighting for Portraits & Weddings
Learn how to light any situation! Move beyond natural light and embrace the beauty of combining
strobes and ambient to make the perfect engagement or portrait shot! Even the most challenging
darkest locations can become vibrant backdrops with the help of some key techniques and
tricks. Come learn the secrets behind creating beautiful, dramatic light in any location. This class
will outline the basics, and demystify the dreaded dark hours, while working with Nikon & Canon
flashes and Pocket wizards. Learn how to get the shots you want—every time! Your photos (and
clients) will thank you.
Jeremy Kester
Jeremy is a husband, father of three with one on the way. He has been a photographer for about six
years and has photographed over 200 weddings. His training and background prior to photography
was in sales, and he loves communication and trying new things. Jeremy is an Ohio native who likes
expensive hoodies and cheap shoes.
The Business of Wedding Photography
Jeremy Kester, a local wedding photographer, will be sharing his experiences with starting and run-
ning a successful wedding photography business. Jeremy will outline a basic pricing structure to aid
in growing your business. He will also share tips for marketing and branding that will help you to
reach the right clients.

10. $20.00 Midwest Photo Exchange Gift Card
Given To Those Who Pay For Any Canon Sponsored Class
Check out activities & classes
provided by
Getting the Most Out of Your Canon Camera
Saturday, May 5th - 12:00pm to 2:00pm
Topics in this 2 hour class will cover your camera’s autofocus settings, exposure controls, and the
creative color controls in your camera. Flash photography and custom settings will also be discussed.
Canon HD Video
Sunday, May 6th - 10:00am to 11:00am
New to HD video? In this 1 hour class, you will learn how to set up your Canon camera to shoot HD
video as well pick up tricks on how to make your video look more professional.
Choosing Lenses for Your Canon Camera
Sunday, May 6th - 11:00am to 12:00pm
With so many great options to choose from, this 1 hour class will help to explain the differences that
will help you decide which lens is right for you.
Canon representatives demonstrating Canon cameras, printers & more!
Brought to You By:

15. Travel around the Midwest Photography Expo
& take a photo of all of the items listed below.
When completed bring your camera to the
registration table to be entered to win a
$250 Midwest Photo Exchange Gift Card
Someone using a Rogue Flash Bender
Someone in front of a Wescott Backdrop
A Video of Someone Stating Their Favorite
Thing About Midwest Photo Exchange
The Honey Badger
Photo of a Canon 5D Mark III
Someone checking their phone
A Model in the Photo Contest Booth
A Pocket Wizard in Action
Someone in the Elevator
A Tamron Logo on a Shirt
An Epson Printer in Action
The Product You Want the Most
A Workshop Instructor (Hint: Look in their product booth)
A Midwest Photo Exchange Employee
Brought to You By:

16. Scan here to go to the
Main Event Information
Midwest Photography Expo website
2nd Annual
Friday, May 4th - Sunday, May 6th
Ramada Hotel & Conference Center - 4900 Sinclair Rd. Columbus, Ohio
Rick Friedman
Renowned photographer for Time
Magazine & Newsweek who has
photographed President Obama,
former President George Bush, Bill Exciting nationally known
Adobe Gates, Mark Zuckerberg, Oprah, keynote speakers
Bron Anthony Hopkins and many more. 20+ classes and workshops
Datacolor on Saturday and Sunday
Friday, May 4th - 7:00pm to 9:00pm
Delkin
ExpoImaging Cost: Included in Opening Night 30+ booths w/ products,
FujiFilm vendor reps and demos
InkPress Incredible prizes, contests
Interfit/HP Sam Abell and giveaways
JVC Sam Abell has been integrating artistic Free DSLR Camera Sensor
Lowepro expression into documentary photog- Cleaning (limit 2)
LumoPro raphy for over 30 years. He has worked
Manfrotto with National Geographic magazine and Doorbuster specials and
Midwest Camera Repair has photographed over 20 articles on great deals on cameras,
NIK Software various cultural and wilderness subjects. bags, tripods and more
Nikon
Saturday, May 5th - 6:00pm to 8:00pm
Omega
Cost: $20.00 (receive free $20 MPEX gift card) Limited availability. First come first serve.
Panasonic
(excluding Rick Friedman workshop)
R. Joseph Group
Sigma
SKB Cases
Sony Tradeshow Sneak Peek • Photo Consultations and Competitions
Tamron Giveaways • Drinks & Appetizers • Rick Friedman Presentation
THK
ThinkTank Pre-order Online - $40.00 At the Door - $50.00 Saturday, May 5 10:00a to 6:00p
VanGuard Student Tickets - $25.00 Sunday, May 6 10:00a to 6:00p
Wescott