The PowerPoint presentation in which our newest intern, John, used for his "Internship Progress Report Presentation." Not only colorful and creative, this "progress report" was a good idea and is definitely something we will be having future interns compose and present as well.
2. My Opinion Thus Far
• Different than I thought
• Lots of hands on
experience
• Learning a lot
• Figuring out I’m not as
good at some things
as I thought
• Getting better at many
skills I considered
myself to already have
3. Skills I’ve Been Improving:
• Multi-tasking skills
• Time management
skills
• Computer skills
(Excel, Outlook)
• Social media skills
(Twitter)
• Note taking
• Research
4. What I’ve Learned
• Marketing is not just
getting your name out
there to as many
people as possible in
an attention-grabbing
way.
-It’s getting the right
messages out to the
right audiences, so
what you say
“resonates.”
5. What I’ve Learned (continued…)
• Social media practices:
-The time of day that you post matters
-Where to insert links in posts
-Importance of hash tags on Twitter
• Webpage practices:
-How to incorporate tags
-Blog is the best way to drive traffic to site (by always putting in new
content).
• Marketing tactics:
-Touchpoint Calendars
-Press Releases
-Speaking Engagements
-Web pages
-Social media
-Direct mailers
6. What I’ve Learned (continued…)
• A lot of random
information about
different companies,
industries, and
economic
opportunities.
-Roofing (Division 7)
-Online staff scheduling
(eWeb Schedule)
-Nonprofits (Proctor)
-Utica Shale
7. Experience I Still Want
• Writing press releases
• Copywriting
• More interaction with clients (still feel kind
of uncomfortable and want to overcome
that)
8. I Still Want to Learn…
• The how and why of the
marketing process.
(I see it in action, but I’d like
it to be explained)
Examples:
“This is why we do this…”
“This is how we go about
doing that…”
9. My Biggest Surprises
• B2B Marketing is not “sexy.”
-Very methodical and formulaic.
-Not slogans and funny ads, it’s touch point
calendars, informational direct mailers, etc
• How much detail goes into everything.
-Wording (Example: “Ground-zero.”)
-Design
10.
11. My Personal Review
-Working hard, putting in lots of hours, meeting all deadlines, turning
out quality work, always on time (if not early), can-do mentality,
but…
STILL ROOM FOR IMPROVEMENT:
Have more potential than just meeting expectations and doing projects
that are assigned to me.
I plan to:
-Get faster at the work I’m given
-Go from a “can-do” to a “go getter” mentality
-Use my talent to shine on several projects I wish to take on in my
down time (marketing MW, MW social media, creative work for
Candle Lab)
12. • Feedback?
-What I’m doing Your Input:
right…
-What I’m doing
wrong…
• Advice?
-What you wish
someone would
have told you
when you first
started here…