The document discusses a concept called Vpromoter for improving the customer experience when shopping. It describes a user's journey of entering a shop confidently, exploring products and seeking assistance from a Vpromoter employee. Using technology like interactive surfaces and MyCast, the shop is "augmented" to engage the user and provide needed information, leading to a positive experience where the satisfied customer will share their experience with others.

1. Vpromoter Concept
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2. Vpromoter Concept
1.
The User goes to
the shop
He is confident he will find
what he needs
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3. Vpromoter Concept
2.
The User looks at
the products
He apreciates the design as-
pects of the products
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4. Vpromoter Concept
3.
The User looks
at the technical
specifications
As technology is always going
further he is not sure about the
technical details
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5. Vpromoter Concept
4.
The User needs
assistance
He wants to talk to someone
who knows the products to
confirm his choice
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6. Vpromoter Concept
5.
The User Expe-
rience meets a
risky point
Having many people in the
shop is good for business but
can compromise the users ex-
perience
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7. Vpromoter Concept
6.
The Sentiment
Diagram
During waiting time the
Engagement Curve tents to
decrease
while the Disappointment rap-
idly increases
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8. Vpromoter Concept
REW.
Let’s go back a
couple of step
Is there a way to keep the User
engaged and provide him with
the informations he needs?
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9. Vpromoter Concept
1.
The User goes to
the shop
He is confident he will find
what he needs
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10. Vpromoter Concept
2.
The User
becomes curious
He sees something new and
appealing
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11. Vpromoter Concept
3.
The User explores
the products
He wants to talk to someone
who knows the products to
confirm his choice
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12. Vpromoter Concept
4.
We meet the User
needs on time
We provide the User with an
easy and intuitive way to ac-
cess more informations
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13. Vpromoter Concept
5.
The User
interacts with the
Vpromoter
She is prepared and enthusiast
about the product and she can
guide the User in his choice
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14. Vpromoter Concept
6.
The shop is
“augmented”
The shop surface becomes
and interactive layer
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15. Vpromoter Concept
7.
The User leaves
the shop
He is happy with his experi-
ence and he is going to tell
other people about it
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16. Vpromoter Concept
8.
MyCast
Technology
Our technology allows interac-
tions via webcam and through
social networks
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