2. Macroeconomic Impact on Online User Behavior Source: Comscore, March 2009 “ Cities scramble as business travel declines” (CNN, Feb 2009) “ Staycations: Postcards from the Hedge - Faking a Vacation at Home” (WSJ, July 08) Fuel Prices and Consumer Behavior “ The U.S. population appears to have made lasting changes to their behavior, particularly decreasing discretionary driving by combining trips, taking fewer trips, using commuting alternatives to driving, and reducing the frequency of vacations by car ” ( Inrix National Traffic Scorecard, Oct 2008) Comscore Categories Y/Y UV Growth Mapping -5% Online Travel Agents -7% Airlines 0% Hotels / Resorts -4% Car Rental -9%
3. The Creation of MapQuest Local Diversity of Local Content Single Theme/single Context (Business Listings ) Several Themes/single context (Classifieds ) Several Themes/multiple contexts (Newspapers ) All Themes/ all contexts (Hyperlocal - Texting) Geographical Market Focus National City Neighborhood Individuals and their networks Context of Local Sites Local Targeted Revenue Total Revenue Potential
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6. MapQuest Local Results and Observations Number of source User Cities (IP) = 8,187 Number of Cities searched = 30,730 Rank User City by IP Input City 1 chantilly, va chantilly, va 2 new york, ny new york, ny 3 atlanta, ga atlanta, ga 4 chicago, il chicago, il 5 houston, tx houston, tx 6 los angeles, ca los angeles, ca 7 toronto, on toronto, on 8 tampa, fl tampa, fl 9 miami, fl miami, fl 10 philadelphia, pa philadelphia, pa 11 mountain view, ca austin, tx 12 montreal, qc montreal, qc 13 las vegas, nv las vegas, nv 14 mountain view, ca mountain view, ca Over 80% of all City Searches are the same City
