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Blogs
a importância deles para as empresas




Manoel Lemos
CEO / Founder

By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
Blogs?



By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
Será?



By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
innovation                                                                     groups
 teammates
                                                             wikis
                                                                                        feedback
     wikipedia        competition blogblogs
                     tags
folksonomy                                            feeds                          collaboration
          interaction
twitter                               digg                     widgets                             openid

     people         opensource                                      ideas
                                                                                                   blogs
          facebook                                customers
google
              transparency                                                       crowdsourcing

                                          creativecommons
                 By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
teammates
                 innovation                                                                  groups
                                                             wikis
                                                                                        feedback
     wikipedia        competition blogblogs
                     tags
folksonomy                                            feeds                          collaboration
          interaction
twitter                               digg                     widgets                             openid

   people           opensource                                      ideas
                                                                                                   blogs
          facebook
google                                      customers
             transparency                                                        crowdsourcing

                                          creativecommons
                 By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
teammates       innovation                                                                      groups
                                                              wikis

     wikipedia   competition blogblogs feedback
                      tags
folksonomy                                             feeds               collaboration
          interaction                  digg                     widgets                             openid
twitter
     people          opensource                                   ideas
                                                                                                    blogs
           facebook                                customers
google
            transparency                                                          crowdsourcing

                                           creativecommons
                  By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
innovation                                                                     groups
  teammates
                                                         wikis
                                                                                       feedback
    wikipedia competition blogblogs
folksonomy    tags      feeds    collaboration
         interaction
twitter                digg widgets openid
     people    opensource ideas
                                       blogs
        facebook           customers
google
            transparency         crowdsourcing
                     creativecommons
                By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
“Quase 9 milhões de pessoas acessam e
lêem blogs, de acordo com dados do Ibope/
NetRatings de agosto, o que representa 46%
  do número de internautas ativos no mês.”
                                                                                         IDG Now




           By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
Blogs são legais, mas devemos ter um?




         By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
Já vimos este tipo de pergunta antes...




         By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
• Devemos ter email?
• Devemos ter um website?
• Devemos ter um blog?


          By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
“The perception of Sun as a faithful and
authentic tech company is now very strong.
 What blogs have done has authenticated
the Sun brand more than a billion dollar ad
       campaign could have done.”
                              Jonathan Schwartz • CEO • Sun Microsystems




           By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
Muito mais que um mero canal de
         comunicação


• Transparência
• Autenticidade
• Autoridade
• Atrair e Recrutar
• Colaborar, Agregar e Inovar

            By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
Muito mais que um mero canal de
         comunicação


• Transparência
• Autenticidade
• Autoridade
• Atrair e Recrutar
• Colaborar, Agregar e Inovar

            By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
Muito mais que um mero canal de
         comunicação


• Transparência
• Autenticidade
• Autoridade ➜ Sim, PageRank!!!
• Atrair e Recrutar
• Colaborar, Agregar e Inovar

            By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
BlogBlogs Ranking
Links no 1º dia




                    By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
BlogBlogs Ranking
Links na 1ª semana




                     By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
BlogBlogs Ranking
Links na 2ª semana




                     By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
BlogBlogs Ranking
Links no 1º mês




                    By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
BlogBlogs Ranking
Links no 2º mês




                    By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
BlogBlogs Ranking
Links em Julho de 2007




                  By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
BlogBlogs Ranking
Links em Julho de 2007




                  By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
Muito mais que um mero canal de
         comunicação


• Transparência
• Autenticidade
• Autoridade
• Atrair e Recrutar
• Colaborar, Agregar e Inovar

            By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
Muito mais que um mero canal de
         comunicação


• Transparência
• Autenticidade
• Autoridade
• Atrair e Recrutar
• Colaborar, Agregar e Inovar

            By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
Mas perderemos o controle?




     By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
09 f9 11 02 9d 74 e3 5b d8 41 56 c5 63 56 88 c0




              By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
Nunca tivemos ou teremos controle!




       By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
Blogs são legais, mas devemos ter um?




         By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
Absolutamente, sim!



    By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
Valeu!
   manoel@lemos.net




By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
Junte-se a nós!
           vagas@blogblogs.com.br
•   Marketeers • Products • Strategy • Community • Viral

     •   Social Media, Advertisement Management, Viral Marketing,
         Community Management, User Mentoring, Strategic Thinking

•   Developers • Server • Client

     •   Rails, Ruby, LAMP, OO, Agile, Scrum, REST, XFN, FOAF, AJAX, JavaScript,
         Scriptaculous, Prototype, JQuery, HTML, CSS, DHTML, Microformats

•   SysAdmins • Infrastructure • Production

     •   LAMP, OpenSolaris, SVN, LDAP, Apache, Mongrel, Monit, MySQL, SNMP,
         SMTP, Load Balancing, Virtualization, Storage, webDAV, caching,
         proxying



                     By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

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A importância dos blogs para as empresas

  • 1. Blogs a importância deles para as empresas Manoel Lemos CEO / Founder By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 2. Blogs? By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 3. Será? By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 4. By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 5. innovation groups teammates wikis feedback wikipedia competition blogblogs tags folksonomy feeds collaboration interaction twitter digg widgets openid people opensource ideas blogs facebook customers google transparency crowdsourcing creativecommons By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 6. teammates innovation groups wikis feedback wikipedia competition blogblogs tags folksonomy feeds collaboration interaction twitter digg widgets openid people opensource ideas blogs facebook google customers transparency crowdsourcing creativecommons By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 7. teammates innovation groups wikis wikipedia competition blogblogs feedback tags folksonomy feeds collaboration interaction digg widgets openid twitter people opensource ideas blogs facebook customers google transparency crowdsourcing creativecommons By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 8. innovation groups teammates wikis feedback wikipedia competition blogblogs folksonomy tags feeds collaboration interaction twitter digg widgets openid people opensource ideas blogs facebook customers google transparency crowdsourcing creativecommons By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 9. By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 10. “Quase 9 milhões de pessoas acessam e lêem blogs, de acordo com dados do Ibope/ NetRatings de agosto, o que representa 46% do número de internautas ativos no mês.” IDG Now By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 11. Blogs são legais, mas devemos ter um? By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 12. Já vimos este tipo de pergunta antes... By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 13. • Devemos ter email? • Devemos ter um website? • Devemos ter um blog? By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 14. By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 15. By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 16. By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 17. By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 18. “The perception of Sun as a faithful and authentic tech company is now very strong. What blogs have done has authenticated the Sun brand more than a billion dollar ad campaign could have done.” Jonathan Schwartz • CEO • Sun Microsystems By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 19. By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 20. By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 21. By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 22. By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 23. By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 24. By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 25. By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 26. By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 27. Muito mais que um mero canal de comunicação • Transparência • Autenticidade • Autoridade • Atrair e Recrutar • Colaborar, Agregar e Inovar By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 28. Muito mais que um mero canal de comunicação • Transparência • Autenticidade • Autoridade • Atrair e Recrutar • Colaborar, Agregar e Inovar By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 29. By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 30. By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 31. Muito mais que um mero canal de comunicação • Transparência • Autenticidade • Autoridade ➜ Sim, PageRank!!! • Atrair e Recrutar • Colaborar, Agregar e Inovar By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 32. BlogBlogs Ranking Links no 1º dia By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 33. BlogBlogs Ranking Links na 1ª semana By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 34. BlogBlogs Ranking Links na 2ª semana By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 35. BlogBlogs Ranking Links no 1º mês By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 36. BlogBlogs Ranking Links no 2º mês By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 37. BlogBlogs Ranking Links em Julho de 2007 By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 38. BlogBlogs Ranking Links em Julho de 2007 By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 39. Muito mais que um mero canal de comunicação • Transparência • Autenticidade • Autoridade • Atrair e Recrutar • Colaborar, Agregar e Inovar By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 40. Muito mais que um mero canal de comunicação • Transparência • Autenticidade • Autoridade • Atrair e Recrutar • Colaborar, Agregar e Inovar By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 41. By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 42. By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 43. By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 44. Mas perderemos o controle? By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 45. 09 f9 11 02 9d 74 e3 5b d8 41 56 c5 63 56 88 c0 By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 46. By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 47. By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 48. Nunca tivemos ou teremos controle! By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 49. Blogs são legais, mas devemos ter um? By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 50. Absolutamente, sim! By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 51. Valeu! manoel@lemos.net By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
  • 52. Junte-se a nós! vagas@blogblogs.com.br • Marketeers • Products • Strategy • Community • Viral • Social Media, Advertisement Management, Viral Marketing, Community Management, User Mentoring, Strategic Thinking • Developers • Server • Client • Rails, Ruby, LAMP, OO, Agile, Scrum, REST, XFN, FOAF, AJAX, JavaScript, Scriptaculous, Prototype, JQuery, HTML, CSS, DHTML, Microformats • SysAdmins • Infrastructure • Production • LAMP, OpenSolaris, SVN, LDAP, Apache, Mongrel, Monit, MySQL, SNMP, SMTP, Load Balancing, Virtualization, Storage, webDAV, caching, proxying By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net