SlideShare a Scribd company logo
1 of 11
Download to read offline
Display + Search:  “We’re Engaged!” March 24th, 2009
How In Love Is The Couple? “ Display And Search - Perfect Together” - Adotas.com “ Display Boosts Search Performance” - PamojaMedia.com “ Display Ads Drive Searches” - Clickz.com “ Banner Ads Not Dying, Just Misunderstood” - Blog.Wired.com “ Display Ads Plus Search, Lift Conversions 22%” - MediaBuyerPlanner.com
Engagement Insights * Specific Media Study Search (Brand & Segment)   Advertiser Category   144% 22% 260% 144% 206% 125% 69% 274% 155% Automotive CPG Health News & Media Personal Finance Property & Real Estate Retail  Travel & Tourism Average Lift Display Advertising Lift on Search Activity*
How Does Yahoo! Measure Engagement?   To measure the effect of visitors who engage with display ads and then engage with search ads, Yahoo! provides the  Assist  metric within its Yahoo! Search Analytics reports. An Assist measures the total number of times that one clicked ad contributed to the conversion of another clicked ad.
Assisted Engagement Example A visitor  clicks on a Lakers banner   ad searching for tickets, but they do not make a purchase. 10 days later, the same visitor  searches on Yahoo! for the term “lakers tickets” .  They click on the PPC ad, reach the Lakers.com web site, and purchase tickets. The Result:  The Lakers display banner will be attributed with an Assist while the search term “lakers tickets” will be attributed with the Conversion 1 2
How Engaged Are These Visitors? Display Leads-to-Conversion Rate: 3/125 = 2.4% Display Leads-to-Conversion + Assist Rate: 28/125 =  22.4% Which % would you rather use to optimize your display ad budget?
Real World Assisted Engagement ,[object Object],[object Object],[object Object],Based on conversion performance alone, who will the coach bench in the next game?  Derek Fisher.
Real World Assisted Engagement ,[object Object],[object Object],With Assist data in hand, now does the coach bench Derek Fisher?  No, because he’s too valuable to the team.
Steve Nash Engages His Teammates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],He’s valuable because he helps his team convert.
Engagement Conclusion Visitors who engage with display later engage with search.   Assists will change the way you optimize your online ad budgets. The studies are out there, but better measurement of ad engagement needs to take place .   Just because an ad does not convert well on it’s own, it doesn’t mean that it’s not valuable.
Thank you.  Questions?

More Related Content

What's hot

How Increasing Internet Presence Generated $120 Million Net Gain At Rental Co...
How Increasing Internet Presence Generated $120 Million Net Gain At Rental Co...How Increasing Internet Presence Generated $120 Million Net Gain At Rental Co...
How Increasing Internet Presence Generated $120 Million Net Gain At Rental Co...MikeNaughton10
 
Landing page optimization – tim ash
Landing page optimization – tim ashLanding page optimization – tim ash
Landing page optimization – tim ashSaumil Shah
 
Referron keynote prezzo
Referron keynote prezzoReferron keynote prezzo
Referron keynote prezzoIvan Kaye
 
Franchise Lead Generation: Franchising Website + Leads
Franchise Lead Generation: Franchising Website + LeadsFranchise Lead Generation: Franchising Website + Leads
Franchise Lead Generation: Franchising Website + LeadsRachael Wachstein
 
Reputation marketing-sales-presentation-2014
Reputation marketing-sales-presentation-2014Reputation marketing-sales-presentation-2014
Reputation marketing-sales-presentation-2014kleinkak
 
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to DominateSEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to DominateVivastream
 
Archana Kumari Portfolio
Archana Kumari PortfolioArchana Kumari Portfolio
Archana Kumari PortfolioArchana Kumari
 
Matt Coen's Presentation from Transforming the Local Sales Model Conference
Matt Coen's Presentation from Transforming the Local Sales Model ConferenceMatt Coen's Presentation from Transforming the Local Sales Model Conference
Matt Coen's Presentation from Transforming the Local Sales Model ConferenceUpland Second Street
 
Digital Analytics 101
Digital Analytics 101Digital Analytics 101
Digital Analytics 101Brandie Feuer
 
How to get more website sales @FirstStepsOM
How to get more website sales @FirstStepsOMHow to get more website sales @FirstStepsOM
How to get more website sales @FirstStepsOMClaire Carradice
 
Support Local Online Marketing
Support Local Online MarketingSupport Local Online Marketing
Support Local Online MarketingBoostability
 
Effective E-Commerce Strategies
Effective E-Commerce StrategiesEffective E-Commerce Strategies
Effective E-Commerce StrategiesSage Island
 
WSI World - Search Advertising
WSI World - Search AdvertisingWSI World - Search Advertising
WSI World - Search AdvertisingWSI WORLD CANADA
 
Online measurement: The corporate brand and the corporate web site by Mark Hill
Online measurement: The corporate brand and the corporate web site by Mark HillOnline measurement: The corporate brand and the corporate web site by Mark Hill
Online measurement: The corporate brand and the corporate web site by Mark HillAddison Group
 

What's hot (20)

How Increasing Internet Presence Generated $120 Million Net Gain At Rental Co...
How Increasing Internet Presence Generated $120 Million Net Gain At Rental Co...How Increasing Internet Presence Generated $120 Million Net Gain At Rental Co...
How Increasing Internet Presence Generated $120 Million Net Gain At Rental Co...
 
The reviewengine
The reviewengineThe reviewengine
The reviewengine
 
Sokrati
SokratiSokrati
Sokrati
 
Landing page optimization – tim ash
Landing page optimization – tim ashLanding page optimization – tim ash
Landing page optimization – tim ash
 
Referron keynote prezzo
Referron keynote prezzoReferron keynote prezzo
Referron keynote prezzo
 
Franchise Lead Generation: Franchising Website + Leads
Franchise Lead Generation: Franchising Website + LeadsFranchise Lead Generation: Franchising Website + Leads
Franchise Lead Generation: Franchising Website + Leads
 
Reputation marketing-sales-presentation-2014
Reputation marketing-sales-presentation-2014Reputation marketing-sales-presentation-2014
Reputation marketing-sales-presentation-2014
 
DigaForce Deck
DigaForce DeckDigaForce Deck
DigaForce Deck
 
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to DominateSEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
 
Archana Kumari Portfolio
Archana Kumari PortfolioArchana Kumari Portfolio
Archana Kumari Portfolio
 
Mcc
MccMcc
Mcc
 
April Ecommerce Marketing Presentation
April Ecommerce Marketing PresentationApril Ecommerce Marketing Presentation
April Ecommerce Marketing Presentation
 
Off page seo proposal
Off page seo proposalOff page seo proposal
Off page seo proposal
 
Matt Coen's Presentation from Transforming the Local Sales Model Conference
Matt Coen's Presentation from Transforming the Local Sales Model ConferenceMatt Coen's Presentation from Transforming the Local Sales Model Conference
Matt Coen's Presentation from Transforming the Local Sales Model Conference
 
Digital Analytics 101
Digital Analytics 101Digital Analytics 101
Digital Analytics 101
 
How to get more website sales @FirstStepsOM
How to get more website sales @FirstStepsOMHow to get more website sales @FirstStepsOM
How to get more website sales @FirstStepsOM
 
Support Local Online Marketing
Support Local Online MarketingSupport Local Online Marketing
Support Local Online Marketing
 
Effective E-Commerce Strategies
Effective E-Commerce StrategiesEffective E-Commerce Strategies
Effective E-Commerce Strategies
 
WSI World - Search Advertising
WSI World - Search AdvertisingWSI World - Search Advertising
WSI World - Search Advertising
 
Online measurement: The corporate brand and the corporate web site by Mark Hill
Online measurement: The corporate brand and the corporate web site by Mark HillOnline measurement: The corporate brand and the corporate web site by Mark Hill
Online measurement: The corporate brand and the corporate web site by Mark Hill
 

Viewers also liked (6)

Abrazo
AbrazoAbrazo
Abrazo
 
Sunesis
SunesisSunesis
Sunesis
 
80% of office tenants are overcharged.
80% of office tenants are overcharged.80% of office tenants are overcharged.
80% of office tenants are overcharged.
 
Labor Tech 2008 Pt1
Labor Tech 2008 Pt1Labor Tech 2008 Pt1
Labor Tech 2008 Pt1
 
Erasmus
ErasmusErasmus
Erasmus
 
The Outcome Economy
The Outcome EconomyThe Outcome Economy
The Outcome Economy
 

Similar to Measuring Multi Channel Visitor Engagement

Paid Search Crash Course
Paid Search Crash CoursePaid Search Crash Course
Paid Search Crash CourseMark Irvine
 
thinkLA AdU Media Planning 2014 - Jennie Antonakis
thinkLA AdU Media Planning 2014 - Jennie AntonakisthinkLA AdU Media Planning 2014 - Jennie Antonakis
thinkLA AdU Media Planning 2014 - Jennie AntonakisthinkLA
 
Pave Your Path to Paid Search Success: 6 Fundamental Skills Every Advertiser ...
Pave Your Path to Paid Search Success: 6 Fundamental Skills Every Advertiser ...Pave Your Path to Paid Search Success: 6 Fundamental Skills Every Advertiser ...
Pave Your Path to Paid Search Success: 6 Fundamental Skills Every Advertiser ...Internet Marketing Software - WordStream
 
Pave Your Path to Paid Search Success - 6 Fundamental Skills Every Advertiser...
Pave Your Path to Paid Search Success - 6 Fundamental Skills Every Advertiser...Pave Your Path to Paid Search Success - 6 Fundamental Skills Every Advertiser...
Pave Your Path to Paid Search Success - 6 Fundamental Skills Every Advertiser...Mark Irvine
 
WWA Digital 2017 Analytics Report
WWA Digital 2017 Analytics ReportWWA Digital 2017 Analytics Report
WWA Digital 2017 Analytics ReportCatherine McClary
 
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBC
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBCMaking Sense of Internet Marketing for Manufacturers for the 2010 CMBC
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBCSite-Seeker, Inc.
 
SEO, SEM, and Social Media by Eyeflow Internet Marketing
SEO, SEM, and Social Media by Eyeflow Internet MarketingSEO, SEM, and Social Media by Eyeflow Internet Marketing
SEO, SEM, and Social Media by Eyeflow Internet MarketingEyeflow Internet Marketing
 
The Evolution of Paid Search
The Evolution of Paid SearchThe Evolution of Paid Search
The Evolution of Paid SearchVivastream
 
Finding your Organization’s Digital Pulse: Leveraging Your Web Site as a Busi...
Finding your Organization’s Digital Pulse: Leveraging Your Web Site as a Busi...Finding your Organization’s Digital Pulse: Leveraging Your Web Site as a Busi...
Finding your Organization’s Digital Pulse: Leveraging Your Web Site as a Busi...Evolve Digital Labs
 
Is Digital Marketing Right for My Business
Is Digital Marketing Right for My BusinessIs Digital Marketing Right for My Business
Is Digital Marketing Right for My BusinessMartino Flynn
 
Search Marketing
Search MarketingSearch Marketing
Search Marketingleeza21
 
Key Findings from 2015 B2B Buyers Survey
Key Findings from 2015 B2B Buyers SurveyKey Findings from 2015 B2B Buyers Survey
Key Findings from 2015 B2B Buyers SurveyDemandbase
 
Dwc Teleclass Seo
Dwc Teleclass SeoDwc Teleclass Seo
Dwc Teleclass Seoguest34a7d7
 
Concordia Universtiy Seo Services Seminar
Concordia Universtiy Seo Services SeminarConcordia Universtiy Seo Services Seminar
Concordia Universtiy Seo Services SeminarGreg Bennett
 

Similar to Measuring Multi Channel Visitor Engagement (20)

Paid Search Crash Course
Paid Search Crash CoursePaid Search Crash Course
Paid Search Crash Course
 
thinkLA AdU Media Planning 2014 - Jennie Antonakis
thinkLA AdU Media Planning 2014 - Jennie AntonakisthinkLA AdU Media Planning 2014 - Jennie Antonakis
thinkLA AdU Media Planning 2014 - Jennie Antonakis
 
Pave Your Path to Paid Search Success: 6 Fundamental Skills Every Advertiser ...
Pave Your Path to Paid Search Success: 6 Fundamental Skills Every Advertiser ...Pave Your Path to Paid Search Success: 6 Fundamental Skills Every Advertiser ...
Pave Your Path to Paid Search Success: 6 Fundamental Skills Every Advertiser ...
 
Pave Your Path to Paid Search Success - 6 Fundamental Skills Every Advertiser...
Pave Your Path to Paid Search Success - 6 Fundamental Skills Every Advertiser...Pave Your Path to Paid Search Success - 6 Fundamental Skills Every Advertiser...
Pave Your Path to Paid Search Success - 6 Fundamental Skills Every Advertiser...
 
Ppc Mar09 Intnl
Ppc Mar09 IntnlPpc Mar09 Intnl
Ppc Mar09 Intnl
 
WWA Digital 2017 Analytics Report
WWA Digital 2017 Analytics ReportWWA Digital 2017 Analytics Report
WWA Digital 2017 Analytics Report
 
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBC
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBCMaking Sense of Internet Marketing for Manufacturers for the 2010 CMBC
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBC
 
SEO, SEM, and Social Media by Eyeflow Internet Marketing
SEO, SEM, and Social Media by Eyeflow Internet MarketingSEO, SEM, and Social Media by Eyeflow Internet Marketing
SEO, SEM, and Social Media by Eyeflow Internet Marketing
 
Seo Marketing Plan Ppt
Seo Marketing Plan PptSeo Marketing Plan Ppt
Seo Marketing Plan Ppt
 
The Evolution of Paid Search
The Evolution of Paid SearchThe Evolution of Paid Search
The Evolution of Paid Search
 
Finding your Organization’s Digital Pulse: Leveraging Your Web Site as a Busi...
Finding your Organization’s Digital Pulse: Leveraging Your Web Site as a Busi...Finding your Organization’s Digital Pulse: Leveraging Your Web Site as a Busi...
Finding your Organization’s Digital Pulse: Leveraging Your Web Site as a Busi...
 
Is Digital Marketing Right for My Business
Is Digital Marketing Right for My BusinessIs Digital Marketing Right for My Business
Is Digital Marketing Right for My Business
 
Search Marketing
Search MarketingSearch Marketing
Search Marketing
 
Key Findings from 2015 B2B Buyers Survey
Key Findings from 2015 B2B Buyers SurveyKey Findings from 2015 B2B Buyers Survey
Key Findings from 2015 B2B Buyers Survey
 
TMK.edu Search 101
TMK.edu Search 101TMK.edu Search 101
TMK.edu Search 101
 
Learn what it is?
Learn what it is?Learn what it is?
Learn what it is?
 
Media Analysis
Media AnalysisMedia Analysis
Media Analysis
 
Dwc Teleclass Seo
Dwc Teleclass SeoDwc Teleclass Seo
Dwc Teleclass Seo
 
Concordia Universtiy Seo Services Seminar
Concordia Universtiy Seo Services SeminarConcordia Universtiy Seo Services Seminar
Concordia Universtiy Seo Services Seminar
 
Miami seo services
Miami seo servicesMiami seo services
Miami seo services
 

Recently uploaded

Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 

Recently uploaded (20)

201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 

Measuring Multi Channel Visitor Engagement

  • 1. Display + Search: “We’re Engaged!” March 24th, 2009
  • 2. How In Love Is The Couple? “ Display And Search - Perfect Together” - Adotas.com “ Display Boosts Search Performance” - PamojaMedia.com “ Display Ads Drive Searches” - Clickz.com “ Banner Ads Not Dying, Just Misunderstood” - Blog.Wired.com “ Display Ads Plus Search, Lift Conversions 22%” - MediaBuyerPlanner.com
  • 3. Engagement Insights * Specific Media Study Search (Brand & Segment) Advertiser Category 144% 22% 260% 144% 206% 125% 69% 274% 155% Automotive CPG Health News & Media Personal Finance Property & Real Estate Retail Travel & Tourism Average Lift Display Advertising Lift on Search Activity*
  • 4. How Does Yahoo! Measure Engagement? To measure the effect of visitors who engage with display ads and then engage with search ads, Yahoo! provides the Assist metric within its Yahoo! Search Analytics reports. An Assist measures the total number of times that one clicked ad contributed to the conversion of another clicked ad.
  • 5. Assisted Engagement Example A visitor clicks on a Lakers banner ad searching for tickets, but they do not make a purchase. 10 days later, the same visitor searches on Yahoo! for the term “lakers tickets” . They click on the PPC ad, reach the Lakers.com web site, and purchase tickets. The Result: The Lakers display banner will be attributed with an Assist while the search term “lakers tickets” will be attributed with the Conversion 1 2
  • 6. How Engaged Are These Visitors? Display Leads-to-Conversion Rate: 3/125 = 2.4% Display Leads-to-Conversion + Assist Rate: 28/125 = 22.4% Which % would you rather use to optimize your display ad budget?
  • 7.
  • 8.
  • 9.
  • 10. Engagement Conclusion Visitors who engage with display later engage with search. Assists will change the way you optimize your online ad budgets. The studies are out there, but better measurement of ad engagement needs to take place . Just because an ad does not convert well on it’s own, it doesn’t mean that it’s not valuable.
  • 11. Thank you. Questions?