1. QUICK START GUIDE Display Tracking w/ Full Analytics

8. Example: Appended Ad Display URL Note: If the display URL does not have a “?” in it already, then append a “?” before adding the Yahoo! parameters. Each Yahoo! parameter thereafter is separated by a “&”. Multiple word parameters are separated by a “+”. www.personals.yahoo.com?ysmcpn=Personals+Display+Ad&ysmgrp=Detroit+Display+Ad&ysmchn=YAH&ysmtac=AD Example 1: Example 2: Note: If the display URL already has a “?” in it, then append a “&” before adding the Yahoo! parameters. Each Yahoo! parameter thereafter is separated by a “&”. Multiple word parameters are separated by a “+”. www.personals.yahoo.com/ysm1?src=123&ysmcpn=Personals+Display+Ad&ysmgrp=Detroit+Display+Ad&ysmchn=YAH&ysmtac=AD

9. Example: Parameter Definitions ysmcpn=Personals+Display+Ad  Your campaign name (ex: RightMedia or SmartAds, etc) ysmgrp=Detroit Display Ad  Your descriptive ad name (ex: Ad1 or Laptop Ad or Spring+ Sale Ad) ysmchn=YAH  The channel where the is ad hosted (in this case Yahoo) ysmtac=AD  The type of campaign you are running (in this case Advertisement) www.personals.yahoo.com/?ysmcpn=Personals+Display+Ad&ysmgrp=Detroit+Display+Ad&ysmchn=YAH&ysmtac=AD Example 1:

10. Contact : Please reach out to your Account Manager or Technical Account manager THANK YOU