Powerpoint on the BizziBiz.com digital marketing franchaise opportunity.

1. Oh now this is going to be fun. Introduction

2. Agenda The Actual Services Engagement Process Reporting System BizziBiz Labs BizziBiz Customer HQ Project Teams Customer Experience

3. The Goals Educate you on how to sell the BizziBiz products and services Create understanding of our dedication to creating a great customer experience Give you a brief understanding of how the team will fulfill on the projects Create awareness of our product and service offerings Have some FUN!

4. For the geeks in the audience. The Actual Services

6. The Buckets Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Optimization (SMO) User Experience (UX) and Conversion Rate Optimization (CRO) Email Marketing and List Building Mobile and SMS Marketing Website design and development

8. Derivative Products Marketing Strategy Campaign design Conversion Tracking Copywriting Content Creation Analytics Branding

10. Dashboard Add-On Tools Local Listing Monitor- Yelp Reviews Alerts- Google Alerts for Trends/Company Updates Twitter Listing and Mentions Access to our HQ Email Marketing System Ranking Listings- Press a button see where u are ranked on google, tracking Text Massage Blasts- Platform in HQ 1-800 System Platform-Asterik Server Anlaytics-Advanced Analytics, Funnel Visualizations HeatMaps, UX Conversion Fold Content Distribution Tool- One Place to do it all, API Dashboard Leightweight CRM ROI Tracking *May not be available in phase one

11. Custom Solutions Complicated stuff People don’t KNOW what they want No out of the box solutions Makes pricing and packages difficult Selling services, not products Context-sensitive Integration

12. What we sell, how we sell it, and why. Engagement Process

13. The Actors 13 The Do’ers The Franchisee The Catalyst The Biz Owner

14. The BizziBiz Sales Process WOW! Holy S%&T Get Paid Get Paid

15. Step 1 - Quick Assessment (QA) What is it? Online form Around 30 easy questions Questions about business and digital presence No long answers

16. Step 1 - Quick Assessment (QA) How is it done? Franchisee can do this with client directly Done in web browser (iPad, laptop) Requires internet 20-30 Minutes

17. Step 1 - Quick Assessment (QA) Components Questions about your business Questions about your customers Questions about your marketing In-House Skill Evaluations

18. Step 1 - Quick Assessment (QA) Why do we need it? Asks questions needed to build QR Build relationship Establish credibility with good questions Business owners like being quizzed on their business

19. Step 2 – Quick Report (QR) What is it? Digital marketing grade card Grade, tips, graphs, charts, metrics Automatically generated from QA Educate the customer a little 3 pages maximum

20. Step 2 – Quick Report (QR) How is it done? Automatically generated from the quick assessment input data and website URL Requires internet Utilizes the BizziBiz website analyzer tool Available online within a minute or so Automatically emailed to client and franchisee Available in Franchisee HQ

21. Step 2 – Quick Report (QR) Components Digital marketing grade Social media reputation Online mentions Mobile friendliness score Areas for improvement Threats and opportunities

22. Step 2 – Quick Report (QR) Why do we need it? Shows an immediate WOW! Help determine which PIF to give them Recommended budget range Delivers some value even if they DON’T go with us Gathering competitive data for business intelligence

24. Sell Roadmap Cost - $177 (SRP) Have sample roadmaps available Shortens the initial close Shows they are committed Gets them in the door Better prospects with higher close rate Differentiator

25. Step 3 – Project Intake Form (PIF) What is it? Longer form of detailed questions 1½ hours to complete Based on their recommended services Long answer questions about business

26. Step 3 – Project Intake Form (PIF) How is it done? QR determines which PIF question set to give them Go through the printed or digital version of the form with them and fill it out After completion it needs to be entered into the HQ system digitally PIF is sent to catalyst for approval, verification, review, roadmap, and pricing

27. Step 3 – Project Intake Form (PIF) Components Products and services Differentiation Marketing strategies Target Market Brand and Culture Current online and offline marketing situation

28. Step 3 – Project Intake Form (PIF) Why do we need it? Used to build their custom digital marketing strategy (Roadmap) Build relationship Establish credibility with good questions Can be taken to another provider (value added regardless)

29. Step 4 – The Roadmap What is it? Customized digital marketing strategy for small business Between 6-12 pages generally Content and length varies based on project 6 month plan

31. Step 4 – The Roadmap How is it done? Built by selecting catalyst and project team Based on the input from the QA and PIF Takes 1-5 business days to prepare Catalyst may contact business owner directly with additional questions

32. Step 4 – The Roadmap Why do we need it? Digital marketing needs a sound strategy Delivering results Delivers some value even if they DON’T go with us Price quotes

33. Step 4 – The Roadmap Components Provide initial 6 month plan Roadmap will contain THREE actual packages (slow, med, fast) Recommended time allocation percentages for each of the BizziBiz service offerings

35. Sell Plan Franchisee and catalyst review roadmap Franchisee visits customer and calls in catalyst to help close Month-by-month contract Cancel upgrade/downgrade anytime Prices ranging from $250/mo - $10,000/mo

36. Contract Close

37. The Outcomes Streamlined and tested process Relationships Customer Experience Results focused Your own digital marketing partner Conversion definition and tracking Variable pricing models

38. The BizziBiz Sales Process WOW! Holy S%&T Get Paid Get Paid

39. Show me the numbers baby! Reporting System

41. Components Progress of campaign SEO SMO SEM User Experience and CRO Email Marketing and List Building Mobile and SMS Marketing *Will vary based on the size and type of the contract

42. Components Overall areas for improvement Work completed in previous month What we are going to do next month (reallocation)

43. Monthly Reports Reports available on client and franchisee CRM on a specific date each month (typically first week of the month) Review sessions scheduled with catalyst (and preferably the franchisee as well so they can continue to foster the relationship and provide positive advice) Conference call in - Limited to 1HR (typically) Agility of the program Every six months the actual roadmap document is updated Opportunity for upsell/cross-sell Catalyst should make the Franchisee the hero by providing recommendations to Franchisee for cross and upsell.

44. Einstein ain’t got s%#t on us! BizziBiz Labs

45. Philosophy Rapidly changing technologies and best practices Being ‘real’ Blackhat/Whitehat and ethical marketing Being leaders in the space

46. Process Development Continue to develop systems to increase productivity for each service offering Create a better customer experience Reduce the workloads where possible Increase scalability Find new ways to leverage lower-cost labor Quality products – always.

47. Product Development Monitoring for new tools and competitor products Creating new tools and products Staying ahead of the curve with new digital marketing trends Exploring new and innovative digital marketing techniques Embracing new communication channels and devices Research and test new concepts

49. Compliance FTC CAN-SPAM FCC Regulations Mobile Marketing Association best practices Industry best practices

50. We grow with you. Project Teams

51. Traditional Model

52. Our Model

53. Our Model

54. Who’s on a team?

55. Team Development Each week team members will meet with their expertise group and the respective R&D member Team members are encouraged to learn about other expertise areas Rewarded based on how successful the team is at delivering results to their customers

57. Why do it this way? Results-driven Scalable Non-bureaucratic Aligned with our open team culture Innovative and collaborative ecosystem Agile model Can contract and expand

58. Be real. Be helpful. Be accountable. Be fun. Customer Experience

60. Customer Experience Our customers should feel our culture Help them even if it doesn’t benefit us Be friendly all the time by keeping our employees happy Go that extra mile Do random things for customers Care about the success of YOUR customers Be a little different Be real, be helpful, be accountable, be fun

61. Customer Education Access to digital marketing training online BizziBiz Digital Marketing Conference Local educational events Free Webinars Blog Coaching services

62. I’m tired of hearing myself talk. Conclusion

63. Concluding Notes Focus on driving more business for the customer Industry leading products and services Built on strong personal relationship between the franchisee and business owner Consultative sales model with a focus on the customer’s bottom line Access to a vast array of resources and knowledge Dedicated Catalyst Great customer experience through the process Well defined, easy, and intuitive process Measurable, repeatable results

64. Wrap-Up Engagement Process Reporting System The Actual Services BizziBiz Labs BizziBiz Customer HQ Project Teams Customer Experience

65. Now let’s go get lunch! Thank you for your time!