5. Case Study: Greek Yogurt
After the first imports hit the shelves in 1998,
Greek Yogurt today accounts for 19% of all
yogurt sales
Independent brands currently have 70%
market share
Greek Yogurt Sales ($M)
6. Case Study: Hummus
With barely $5M in sales in 1995, Hummus
now dominates the ‘refrigerated spreads’
category
Hummus Sales ($M)
7. Cautionary Tales
Peruvian is the new Thai
Ancient Grains
Bacon Sweets
Sous Vide
11. Pomegranate
Multiple health benefits: Nutra-ceutical
$10 million funding medical research that shows
how pomegranate juice is good for the heart.
Top selling super premium juice
12. Chef Influence
Early
Adopters
Menu
Applications
Chain Appeal
13. Offal-ly Good
Variety Meats
Leading Chef:
Chris
Cosentino of
Incanto
Ethnic outlets
14. Consumer Awareness
Mainstream Media
Social Media
Demographic & Ethnic Influences
17. Sriracha on the Shelf
Created 1980’s
Los Angeles
Huy Fong Foods: More
than 10 million bottles
produced annually.
Sell 80% of product to
Asian companies, for
distribution through
Asian channels
Only 17 Top 500 Chains
menu mentions
19. Got Goat?
3.1 million goats: 820,000
were for market (26%).
The average farm herd size
of meat goats in the U.S. is
between 28 and 30 goats.
U.S. is more than 750,000
head deficient in meeting
current demands for goat
meat.
No USDA quality or yield
grades.
24. Conclusion
Identifying opportunities within trends is
much more than evaluating a single data
point or marker
A broad based inductive model helps increase
chances of identifying opportunities within
trends
A successful inductive model will include both
aesthetic and pragmatic criteria
25. Contact
Mathew Mandeltort
Sr. Consultant, Technomic, Inc.
v. 312.506.3917
c. 847.217.5660
f. 312.876.1158
Email: Mmandeltort@technomic.com
Blog: http://epicureancandidate.wordpress.com/
26. Leading strategic consulting
and research firm dedicated
to the food industry
Over 40 years of food industry focus
Experience in virtually every channel
and product category
Broad contact network
Professional staff with direct
industry experience
Unparalleled resource center