Introduction to franchising opportunities with Always Best Care Senior Service. Overview presentation covers market facts on growing demographics, growing need for services, and how ABC franchisees meet this need.
2. * With all due respect to Simon Sinek
Start with WHY *
◦ Build a Business while Serving a prime Demographic
◦ Create a Business on a Flexible Platform
◦ Make a Real Difference in people‟s Lives
◦ Become a Trusted and Valued Resource in the
Community
◦ Give Back to those who have Given So Much
◦ Earn Satisfaction
3. WHY we do what we do
◦ Passion for helping people
◦ Commitment to those entrusted in our care
◦ Ensuring dignity and qualify of life for our elders who
sacrificed for us.
These are our parents, grandparents, aunts &
uncles, veterans who served our country.
4. Have you ever seen the Baby
Boom?
This is the group that turns 65 in
2012. Look what follows.
Over 4M people per year, for the next
15+ years.
Why Always Best Care?
5. Sources: CA Dept of Finance & US Census Bureau
Majority of older Americans prefer to stay at home
and will need assistance with ADL‟s (activities of daily living)
Adult children want to help out, but …
◦ reside in another city and/or
◦ work in jobs that prevent care giving, and/or
◦ parenting own children and/or
◦ caring for their parents.
General Health Trends
◦ Obesity / Diabetes
Net Result
Growing need for In-home Care
Non-medical & Medical
Corresponding need for moving into an
Assisted Living Community
6. HOW we do it
◦ Professional, compassionate home care – wherever
home may be
◦ No contracts or long-term commitment
◦ Price by hour / by visit / by weekly schedule
◦ Local market expertise and guidance
◦ Individualized screening and matching of communities
to client need
7. Extensive Training:
◦ Pre-, ABCU, Field, On-going, On-line
Local, Dedicated Marketing and Operations Support
Focus on Quick Ramp up
◦ Six Months of Free Caregiver Staffing Administration
◦ Roadmap to Success
◦ Strategic Action Plan
◦ 30 Day Action/Tactical Plan
8. WHAT we do
◦ In-home services help seniors age in place, safely
and live as independently as possible.
Non-medical
Medical
◦ Assisted Living placement services help families
find the right living arrangement for loved ones.
9. ◦ Manage Staff:
Director of Nursing
Staffing Coordinator
Marketing / Care Coordinator
◦ Community Relations / Networking
◦ Sales and Marketing / Networking
◦ „Executive‟ management / Networking
10. Special Programs
Veterans’ Assistance
Program
Always Best Care has a
partner to assist
veterans in obtaining
funds to pay for the care
they need.
“Always in Touch”
Telephone
Reassurance
Program
Free ABC Rx Discount
Prescription Cards
Authorized provider of Family
Caregiving Program
11.
12. Interested in Opening a Franchise in Greater Tampa
Bay/ West Central Florida?
Contact:
Mark
malembo@abc-seniors.com
(813) 422-0750
Michele
mmanzolembo@abc-seniors.com
(813) 422-1561
Notes de l'éditeur
Greetings everyone, my name is MML and my company is ABC senior services. Together with my biz partner & husband, Mark Lembo we are the local AR franchisees based in Tampa.I want to introduce ABC on personal level, and as franchisor. My presentation will cover market facts on growing demographics, growing need for services, and how we meet this need.You’re here because you’re looking for something – dissatisfied with your job/boss/company, yearning to build something for yourself and family - we were there just a few years ago.
(Total 10 min presentation)In his book on leadership and inspiration, “Start with Why”, Simon Simek– people don’t buy WHAT you do, they buy WHY you do it. Company’s goal should be to find customers who believe we believe and work together so that we can all succeed.Start with WHY we bought an ABC franchise … If any of your answers are here, or you like these answers, then we have something that will be of interest (Upside potential)And we look forward to speaking with you later. But now, a brief overview of who we are … WHY we do what we do = beliefs HOW we do it = actions to realize belief, principles and WHAT we do = services
Continuing with Why - let’s look at demographics. This graphic illustrates the distribution of population by age & gender. See the wave – Demographic shift due to Explosive growth of seniors - Seniors = 65M persons @65+yrs ; 10,000 more every day ; Seniors to represent 1 in 5 Americans by 2030Doubling of senior population from 2010 to 2050(CA reference) Where do you surf? Where the best waves are! The Baby Boomers. Leading Edge. Growth for > 10 years.FYI - Over 85 population is expected to grow 328 % to 19 million by 2050 ; Nearly 80% of seniors have chronic condition; 50% have more than one.
Your investment in an ABC franchise includes a business coach in your Area Representative.
non-medical home care – housekeeping, bill paying,meal prep, assistance with daily activities (grooming, bathing, etc.).medical home health care – skilled nursing, therapy services.Always Best Care meets this need with a “continuum of care” that supports family’s needs from home care to and assistance in exploring and finding the right senior living options. Your services and growth aren’t limited - you’ll have a series of revenue streams flowing from the same referral sources.
Recuit and build your teamManage key staff – franchise owner is not a caregiver and does’t supervise care attendants – this staff & care plans are handled by nursing supvr.Transition from working IN the business to working ON the business.
Highlighted 4 program that differentiate ABC in the market from other service providers. Examples of our branding and giving back to the community.
ABC franchisees are talented and motivated professionals with diverse industry backgrounds who are “Building a Business & Making a Difference.” We possess both Fire & Heart. We are not just business operators, but a community resource, experts and community leaders. It’s all about changing people’s lives. There are all fine franchises represented here today. As an ABC franchisee, you can build a sizable enterprise and change people’s lives; it’s about more than $, it’s about impact. If you are serious about owning a business that is not only financially rewarding, but fulfills you, then we have a compelling opportunity to consider.If this sounds like is the kind of business opportunity you’re looking for, we’re delighted to answer questions
What questions can I answer for you regarding what I’ve covered today?