3. SMS design considerations
• Interest is the most important piece of
information
• Provide interest validity information
• Provide user reputation information
• Provide transaction methods (e.g. Nokia
Money)
5. Adding interest
Farmer Trader
Both parties input their interest
Actual commands have been omitted from the pictures.
6. Matching
Both users receive
matches, based on
their interest and
location.
0d5*M - short,
powerful code, that
gives user 3
important pieces of
data
Farmer Trader
Actual commands have been omitted from the pictures.
7. Messaging
Farmer chooses the
best trader and starts
to negotiate.
Farmer They can use messaging
within mmatcher or
exchange mobile
numbers and complete
the deal via voice.
Trader
Farmer
8. Why will SMS be a success?
• Powerful service
• Very effective workflow
• Innovative intuitive commands
• Learning from workflow
• Will reach 640 million people
