There’s a whole heap of work that goes into the development of a website. Before jumping straight to implementation (that could potentially damage your brand), take a few steps to determine how your new website can serve your business and marketing goals, reach your consumers on the right devices, and tell your brand story in the best way possible. A strategic approach to website development will support your efforts to roll out a website that is more than a pretty digital face for your brand.

1. Web Development Built
On Strategy
SHAPE

2. A Strategic Approach To Website Development
Websites Developed For Humans
Driving Revenue With Websites
Measuring The Success Of Your Website
The Essentials of Web Development
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3. A Strategic Approach To
Website Development
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4. The majority of businesses have a website presence that
allows audiences to connect with their brand. A well-built
website aligns business and marketing strategies and allows
brands to not only connect with users, but collects leads and
drives sales goals. A strategic approach to the development of a
new site encapsulates the big picture and reaps a significant
return on investment.

5. What business goals can I meet with a digital marketing strategy?
Who is my target audience(s)?
Who can effectively plan, create, and manage my daily digital marketing?
How much can I invest in my brand’s digital presence?
Which digital channels are optimal for my unique brand?
5 Questions To Ask When Developing A Website
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6. A website that lacks strategy can be
a pretty (but costly) investment with
little to no return
Crissy Saint, Communications Strategist

7. Websites Developed
For Humans
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8. According to the 2015 State of Marketing Report released by
Salesforce, the year of mobile has arrived—more people are
interacting with your brand on mobile than ever before. According
to the report, 27% of marketers have a mobile app; thinking
strategically about how to enable the best user experience for your
digital presence on mobile (as well as desktops) is now a
standard approach.

9. When designing a new website or revamping your exist-
ing site, don’t forget to develop a site that provides people
with a good user experience—even if they’re on the move.
Consider this, more people have access to mobile
phones than they do toilets!
Thelastthingyouneedafterlaunchingasiteistohave
it cause headaches for the people interacting with your
brand online. Make sure you’re the hostess with the
mostest by providing your users with a valuable,
enjoyable time
There’s a lot more that goes into the development of a
websitethanthetypicalbusinessownermightimagine.There
are programmers, content strategists, search experts, and
designers who collaborate to ensure that a site is built to
serve your business and customers in the right ways.
Many websites receive daily visits from people who have
growntoloveandadorethebrandsthesesitesrepresent.
Thinkaboutwhatyoucanofferyourpotentialcustomers and
brand advocates to naturally attract a crowd with whom
you share values.
HUMANS ON THE MOVE
USER EXPERIENCE IS A
REQUIREMENT
IT TAKES A VILLAGE
THINK ABOUT YOUR AUDIENCE

10. Driving Revenue With
Websites
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11. Rather than throwing your investments into a black hole,
approach the development of your new website with your sales
and marketing strategies in mind. There are many ways to use
a website as a revenue-generating tool, while also telling your
unique brand story.

12. Develop a website that leverages a strong digital
marketing strategy and clearly communicates the ways
your audience can interact with your brand in a
meaningful manner.
Utilizeathirdpartyplatformthatcanaidinleadgeneration
and direct potential customers down the appropriate
sales funnel.
Don’t silo your audience. Make them aware of all of the
places your brand lives online and direct them to places
that you think will foster desired actions.
As your traffic grows, use monitoring tools to analyze
the wasted space on your site. Be proactive and
restructure your site as needed after you’ve taken some
time to understand how your audience interacts with
your website.
HAVE THE RIGHT ELEMENTS
IN PLACE
INTEGRATE DIGITAL MARKETING
STRATEGIES
INTEGRATE COMMUNICATIONS
RESTRUCTURE AS NECESSARY

13. Measuring The Success Of
Your Website
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14. Success can be subjective. Defining clear objectives at the
beginning of the project helps you identify the aspects of your
website that are (and aren’t) hitting the mark. As overall
business goals change, all of your digital tools (including your
website) should be updated in tandem to ensure you’re
leveraging all of your resources effectively.
UPDATE NOW

15. Key Ingredients to Measuring Success
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16. Set Goals That Align With Your Business Strategy
Measure what matters to you and track the information that’s
most critical in ensuring your success. Create monthly and
annual goals for your website efforts that align with the big
picture and aid you in accomplishing relevant business goals.
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17. Freshen Up Your Content
When developing your site, think about the areas of content that
will be routinely updated to support your content marketing
strategy. Once the site is launched, provide your audience with
new content and visuals that will keep them coming back for
more and ensure that your SEO rankings don’t falter.
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18. Monitor And Maintain Your Site
Depending on the CMS that’s used for the development of the
site, you may need to regularly update plugins, etc. that are
necessary for full functionality. Websites aren’t forever—they
do break down and require maintenance. Keeping your site in
working order is necessary to ensure success.
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19. Use Measuring Tools
Take advantage of digital tracking tools that can help you evaluate
the success of your content marketing efforts. Take a look at third
party platforms, such as Google Analytics, to analyze what your
audience is truly interested in so you can update your
site as needed.
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20. The Essentials of
Web Development
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21. Building a website that is based on strategy can be a
time-consuming and labor-intensive project, but it is well worth it.
In order to begin your website development, ensure you have the
essential elements in place to produce a five-star site
that’s built to last.

22. Project Manager
Having a point-person to manage the website development process helps alleviate
detours and keeps the project in scope and on track.
WEBSITE DEVELOPMENT TEAM MUST-HAVES

23. Wordsmiths
An intelligent team of well-versed copywriters and content strategists are necessary to
develop site hierarchy and layered messaging—both optimized to resonate with
your audience(s).
WEBSITE DEVELOPMENT TEAM MUST-HAVES

24. Graphic Designers
The visual appetite of our world is growing everyday. Satiate the beast by pairing a
stellar content team with talented graphic designers to tell your brand story through
a well-designed website.
WEBSITE DEVELOPMENT TEAM MUST-HAVES

25. Programmers
Unless you’re a pro at coding, make sure you have skilled programmers that can
build a site that achieves your vision.
WEBSITE DEVELOPMENT TEAM MUST-HAVES

26. Search Specialists
Once the site is launched, don’t let the cobwebs take over. Keep your site active and
set it up to interact with search engines in ways that help potential customers find
your digital masterpiece.
WEBSITE DEVELOPMENT TEAM MUST-HAVES

27. Connect With MM Brand Agency For
Additional Insight On The Web Dev Process
MMBRANDAGENCY.COM HELLO@MMBRANDAGENCY.COM TEL 917 626 8270
Phoenix | Los Angeles | New York