1. “THE MORE OF
US WHO WALK
THE MORE OF
US SURVIVE”
Ad Analysis By:
Molly McKinnon,
Siobhan Curran, &
Danielle Rodeck

2. What is the AVON Walk for
Breast Cancer?
The Avon Walk for Breast Cancer is a national series of
8 39-mile weekend fundraising events launched in
2003 by the Avon Foundation, founded in 1992.
The Avon Walk for Breast Cancer event series is a
project of the Avon Foundation for Women and is not
affiliated with any other breast cancer organizations
or programs such as Susan G. Komen for the Cure,
American Cancer Society, or Breast Cancer Research
Foundation.

3. APRIL 20th – 21st, 2013

4. MAY 4th – 5th, 2013

5. MAY 18th – 19th, 2013

6. JUNE 1st – 2nd, 2013

7. SEPTEMBER 28th – 29th, 2013

8. SEPTEMBER 28th – 29th, 2013

9. OCTOBER 20th – 21st, 2013

10. SEPTEMBER 28th – 29th, 2013

11. WHO IS THE
TARGET
AUDIENCE?
Women
Men
Children
Families
ANYONE TOUCHED
BY BREAST CANCER/
CANCER IN GENERAL

12. ADVERTISING:
CREATIVE STRATEGIES
Plain Folk
Testimonials
Bandwagon
Emotional Words/Dramatic Emotion
October—Breast Cancer Awareness Month

13. PLAIN FOLK

14. TESTIMONIALS: REESE WITHERSPOON

15. TESTIMONIALS: MCDREAMY

16. TESTIMONIALS: FERGIE
SUPPORTING “LOVELY LADY LUMPS ”

17. BANDWAGON

18. EMOTIONAL WORDS OR
DRAMATIC EMOTION

19. CORPORATE
SPONSOR #1

20. CORPORATE
SPONSOR #2

21. CORPORATE
SPONSOR #3

22. A Little Extra
Help…
October is
breast cancer
awareness
month
Sports teams
promote it
Raises overall
awareness for
the cause

23. What is the
rationale behind
promoting the
event?
Fight cancer
Raise awareness
Find a cure

24. Is the event a
success?
YES!
8 Cities around
the country
Been going
strong since 2003

25. CONCLUSION
AVON runs a creative event promotion
package to make its event a success
Their ads are creative and emotional to
raise awareness and funds for breast
cancer research
Sponsors who believe in the cause:
Reebok, Otterbox, & Orion Trading

26. WORKS CITED
www.avonwalk.org
www.otterbox.com
www.reebok.com
www.oriontradingworldwide.com