This presentation gives a brief history on QR Codes and describes how event professionals can effectively use QR Codes at their events to enhance the attendee experience. This presentation takes excerpts from a the blog post "Why QR Codes Are Just Plain Dumb" which can be found at http://bit.ly/w1rDsV
2. Quick Response (“QR”)
codes are a type of
barcode
Originated in the auto
industry
The information encoded
can be made up of any
kind of data
◦ Website
◦ Phone Number
◦ SMS Text Message
◦ Text
Requires QR Code reader
◦ Free and paid apps
available
Ex: QR Code for http://sched.org
3. QR codes are being increasingly used at
events for a number of things
Typically used to
◦ Provide information about the event
◦ Registration information
◦ Sessions in rooms
◦ Additional information in program guides
4. Most people do not have smart phones
◦ 60% of mobile phone users have feature phones,
only 40% have smart phones
Increased complexity can mean reduced
adoption
◦ QR Codes require a QR code reader app
◦ Most people don’t download QR code readers
Scanning QR codes can be
weird/uncomfortable
5. Include a URL
◦ It’s usually easier and faster to type in a short URL
like a bit.ly link
Provide value, not just a link
◦ Special/secret sessions, information transfer,
discounts/coupons
Place in a convenient location
◦ Test placement in size in programs and throughout
the venue
6. QR Codes will likely continue to grow in
popularity
◦ This will be aided by the growth in smart phones
One day, we hope smart phone operating
systems will build QR Code readers into the
standard camera software
◦ This will make reading QR codes easier
7. Why QR Codes Are Just Plain Dumb
◦ http://bit.ly/w1rDsV
Using QR Codes To Enhance Your Events
◦ http://bit.ly/sHg68n
How To Use QR Codes In Event Marketing
◦ http://on.mash.to/rKDkEZ
QR Code Event Case Studies
◦ http://bit.ly/vloiKe
Putting QR Codes To Good Use At Events
◦ http://bit.ly/uciiDX