The best way to improve your online marketing with digital content is to integrate professional video into your website. This guide describes how you can incorporate video into your online marketing to help make your online marketing with video more effective. It includes a step-by-step guide that makes it easy to add video to your website including - Where to upload your videos - How to add them to your website - Example language to include with your video - How to track the impact of your video on your website For more information or to view the original article visit http://www.eventcommercials.com/online-marketing-with-your-website--video.html

1. Online Marketing With Your
Video & Your Website
By Event Commercials
http://eventcommercials.com

2. Table of Contents
• How to add video to your website
• Specific marketing messages to increase
engagement and response rates

3. Why Video?
• Video utilizes more senses together
• 4-7x higher engagement and response rates
(SearchEngineWatch)

4. Upload To YouTube
• YouTube is the #1 service for video online
• Most integrated with other services
• Click here for detailed instructions on how to
upload to YouTube

5. Embed on Your Website
• Go to the video’s YouTube page
• Click the “Share” link below the video
• Choose “Embed”
• Choose preferred dimensions
• Copy the code
• Paste the code into your website’s HTML

6. Example: Embed Code

7. Include Call To Action
• Always include a call to action for visitors
• A call to action is a specific next step for
website visitors to take, for example
– Register early to lock in your preferred rate by
clicking this link: http://www.MyRegistration.com
– Join our mailing list to receive special discounts
http://www.MyExampleMailingList.com
– Share this page on Facebook, Twitter or LinkedIn
http://www.MyExampleLinkToShare.com

8. Direct Users To Your Website
• Focus efforts on consolidating traffic to your
website
• You have more control over the branding and
marketing message on your website vs
external websites

9. Tracking Your Impact
• You don’t know what you don’t measure
• Track activity using free analytics tools
• Pay attention to pre- and post-video
embedding engagement and response rates

10. Ex. Google Analytics Traffic Sources

11. Learn More
• Interested in learning more? Visit our
complete How To Marketing Online Guide or
explore how EventCommercials.com is the
easiest way to help your online marketing with
video

12. THANK YOU!
We hope you have a great day!