Saab Drivers Never Forget

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Matthew Milan

A presentation on the role of novelty in interaction design from the Nov 2008 Toronto IxDA meeting.

Design Business Technologie

SAAB DRIVERS NEVER FORGET

THE ROLE OF NOVELTY!
IN INTERACTION DESIGN

Matthew Milan, Principal & CEO

ZOMG, MISMATCHES ARE GOOD

JOHN “OODA” BOYD

WHAT WE’RE REALLY TALKING
ABOUT IS INNOVATION

INNOVATION = !
INTENTIONAL CHANGE THAT!
CREATES VALUE BY ACHIEVING
DIFFERNTIATED POSITIONING

BOYD’S SNOWMOBILE

BICYCLE | OUTBOARD MOTOR | TANK | SKIS

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