Toronto Developer Garage Facebook Stats

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mmmarks

Business Technologie

Toronto
Developer Garage
08.07.07

Meagan Marks

Canada - more than
10% of all App
developers

Toronto - one of our
top 10 largest
developer
communities

Canada Stats
13% 21%

3.3M active users
26%
61% out of college
39%

68% return daily
Under 18

8.5B page views/
18-24
25-34
Over 35

month

Facebook
33M active users
•
150,000 new users/day
•
6th most traficked site
•

Developer Community

90,000 external developers
•
building platform applications
• 1700 apps with over 100
users
• Top app has over 10 M users

Zombies

Pirates

Scrabulous

Crackbook

Appsaholic

Facebook Social Graph

Identity Valuable Social
Connections

Information Network Eects

Social Context Viral Engineering

Proﬁle

Other
Product Directory

News Feed

Proﬁle Box
Recent Interactions
Recently Added Content
Social Relevancy
Content for Expression
(not consumption)

Canvas Page
Engagement

Keep the captive audience
Use social comparisons
Increase engagement

More
Integration
Points

Message
Composer
Proﬁle Actions
Wall
Share

Feed the
Mini-Feed

Primary Actions
Temporal
Include Friends

News Feed Increase Relevancy
Utilize Call-to-Action buttons
Optimization
(NFO)

Cross- Promote

Prompt adding related apps
in installation workﬂow

New Opportunity
Virtual Currency
Ad Networks
APIs on top of the API

Virtual Currency

Incentive-based actions
Self-promotion
Social Comparison

Interoperability
Ad Networks Monetization/Funding
Opportunities

APIs on top of the
API (so meta...)

Distribution
Versatility
Sharing is Caring

Virality metrics
Installed base
Outgoing impressions
Conversion

Engagement metrics
Repeat sessions
Canvas page views
Page views/users
Time spent on canvas pages

Inst Users x Impressions/Inst User

x Acquisitions/Impressions
= New Users Acquired

Get Support

wiki.developers.facebook.com
developers-help@facebook.com
developers-garage@facebook.com

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Toronto Developer Garage Facebook Stats

2. Toronto Developer Garage 08.07.07 Meagan Marks

3. Who am I?

7. Why are we here?

9. Canada - more than 10% of all App developers Toronto - one of our top 10 largest developer communities

10. Canada Stats 13% 21% 3.3M active users 26% 61% out of college 39% 68% return daily Under 18 8.5B page views/ 18-24 25-34 Over 35 month

11. Facebook 33M active users • 150,000 new users/day • 6th most traficked site •

12. Developer Community 90,000 external developers • building platform applications • 1700 apps with over 100 users • Top app has over 10 M users

13.

14. Zombies Pirates Scrabulous Crackbook Appsaholic

15. What is Facebook Platform?

16. Facebook Social Graph Identity Valuable Social Connections Information Network Eects Social Context Viral Engineering

17. Ninja Tricks

18. Deep Integration

19. Proﬁle Other Product Directory News Feed

20. Proﬁle Integration

21. Proﬁle Box Recent Interactions Recently Added Content Social Relevancy Content for Expression (not consumption)

22. Canvas Page Engagement Keep the captive audience Use social comparisons Increase engagement

23. More Integration Points Message Composer Proﬁle Actions Wall Share

24. 25% Mass Distribution 75%

25. Feed the Mini-Feed Primary Actions Temporal Include Friends

26. News Feed Increase Relevancy Utilize Call-to-Action buttons Optimization (NFO)

27. Build Apps To Promote Core Business

28. Cross- Promote Prompt adding related apps in installation workﬂow

29. Interactive Cross- Promotion

30. New Opportunity Virtual Currency Ad Networks APIs on top of the API

31. Virtual Currency Incentive-based actions Self-promotion Social Comparison

32. Interoperability Ad Networks Monetization/Funding Opportunities

33. APIs on top of the API (so meta...) Distribution Versatility Sharing is Caring

34. Metrics to Think About

35. The ‘Facebook Eect’

36. Virality metrics Installed base Outgoing impressions Conversion

37. Engagement metrics Repeat sessions Canvas page views Page views/users Time spent on canvas pages

38. Inst Users x Impressions/Inst User x Acquisitions/Impressions = New Users Acquired

39. Build

40. Learn More developers.facebook.com

41. Get Started

42. Get Support wiki.developers.facebook.com developers-help@facebook.com developers-garage@facebook.com

43. YOU!