Pinterest is the fourth largest traffic source in the world. It drives more referral traffic to websites than LinkedIn, Google+, and YouTube combined! Learn how this social network can help you establish brand authority, reach a wider audience, and drive traffic to your website. For more pinterest tips check out: http://www.pinterest.com/MMMSocialMedia/pinterest-101/ Danielle Miller is a Business Marketing Coach and Founder of Miller Media Management. She specializes in authentically marketing small businesses on social media. Analyzing nearly a decade’s worth of trends has helped her develop strategic solutions that attract loyal customers.

1. How to Use
For Business

2. Welcome
Glossary
Basic Pinterest Terms
Why Pinterest?
6 Reasons to use Pinterest for Business
Getting Started
Blueprint for Your Pinterest Business Account
Best Practices
Pinterest Etiquette and Tips for Success
mmmsocialmedia.com

3. Terms

4. Glossary of Terms
Pins - Web images or uploaded
images on Pinterest that link back to a
website.
Boards - Your virtual corkboard with
collections of categorized pins.
Repin - Copy of an existing pin.
♥ / Like - Liked pins are added to the
Likes section of your profile, but not
added tagged to one of your boards or
shared with your followers.
mmmsocialmedia.com
mmmsocialmedia.com

5. Why Pinterest?

6. Why Pinterest?
Website Traffic
In August of 2012, Pinterest became
the fourth largest traffic source in
the world.
From September 2012 to September
2013, Pinterest had the highest growth
in web traffic referrals at 66.52% of all
social media based traffic sources.
Currently, Pinterest is driving more
referral traffic than Google+, YouTube,
and LinkedIn combined!
Source: Shareaholic
mmmsocialmedia.com
mmmsocialmedia.com

7. Why Pinterest?
Website Traffic
eCommerce
2 in 5 Customers have purchased an
item after pinning, repinning or liking it
on Pinterest.
Pinterest generates over 400% more
revenue per click than Twitter and
27% more revenue per click than
Facebook.
Sources: Vision Central, VentureBeat, BlogHer
mmmsocialmedia.com

8. Why Pinterest?
Website Traffic
eCommerce
Promotion
Authority
New Audience
Your Pinterest username, board
names, board descriptions, and pin
descriptions are all searchable and
may appear in Google search results.
Promote your blog and videos! Over
80% of the content on Pinterest is
repinned. There is a huge opportunity
for promotion of new creative content.
New Audience
mmmsocialmedia.com
mmmsocialmedia.com

9. Why Pinterest?
Website Traffic
eCommerce
Promotion
Authority
81% of users say they trust Pinterest as
a source of information.
Position yourself as an authority in your
industry by providing valuable
resources and information.
mmmsocialmedia.com
mmmsocialmedia.com

10. Why Pinterest?
Website Traffic
eCommerce
Dominant Demographic of Pinterest
Users are Women ages 26-44.
Promotion
Authority
New Audience
mmmsocialmedia.com
mmmsocialmedia.com

11. Why Pinterest?
Website Traffic
eCommerce
Promotion
Authority
Collect your favorite industry resources
on secret boards or group boards.
Secret boards can be used for
planning.
Group Boards on Pinterest are
opportunities to collaborate.
New Audience
Collaborate
Secret group boards for collaboration
with a team for planning.
mmmsocialmedia.com

12. Getting Started

13. Getting Started
For Your Profile You Will Need:
Username - Consistency and keywords.
Profile Picture - cropped square,
200x200 pixels min. Logo or Person.
About Description - 160 characters or
less. Consistency and keywords.
Website - Build trust with a verified
website using HTML file or a META tag.
mmmsocialmedia.com
mmmsocialmedia.com

14. Getting Started
Step 1: Open a Business Account at
http://business.pinterest.com/setup/
Step 2: Build Your Profile
Step 3: Create 10 Boards Minimum
Step 4: Add at Least 5 Pins per Board
Step 5: Integrate and Promote
mmmsocialmedia.com
mmmsocialmedia.com

15. Getting Started
Minimum Profile Recommendation:
10 Boards with at Least 5 Pins Each
Boards should be a reflection of your
typical customer’s profile.
Use your boards to empower, educate,
or entertain your ideal follower.
Goal: 25 Boards with 50+ Pins Each
mmmsocialmedia.com
mmmsocialmedia.com

16. Best Practices

17. Best Practices
Verified Source - Reputable, relevant,
eye catching
Proper Pin Description - Use
#Hashtags, @Tags, and keywords.
Give Credit - Credit your source
whenever possible.
Give Thanks - Search to see if others
have already pinned your content.
Thank others for pinning.
mmmsocialmedia.com
mmmsocialmedia.com

18. Summary
Website Traffic
eCommerce
Promotion
If you decide to use Pinterest as part
of your marketing plan remember:
1. Set goals to keep you focused
2. Promote your valuable content
Authority
3. Share resources with credit
New Audience
4. Stay active
Collaboration
5. Integrate and Collaborate
mmmsocialmedia.com
mmmsocialmedia.com

19. What did you learn?
Did you enjoy yourself? Would you be willing to leave us a review?
mmmsocialmedia.com

21. The End
For more social media and business marketing
presentations, check out our page at slideshare.
net/mmmsocialmedia.
mmmsocialmedia.com