34. READY FOR A BLOG?
1. FREE AND OPEN DISCUSSION
2. BE PREPARED FOR NEGATIVITY AND
READY TO RESPOND
3. CONTRIBUTE REGULARLY
4. UNDERSTAND THAT IT’S NOT A DIRECT
REVENUE SOURCE
37. TAKE ACTION!
START YOUR BLOG NOW!
PICK ONE:
1. BLOGGER - FREE
2. TYPEPAD - $ 14.95/mo.
3. WORDPRESS - FREE
38. TAKE ACTION!
START YOUR BLOG NOW!
DECIDE WHO HAS PERMISSION TO WRITE,
AND SET UP ACCOUNTS FOR THEM.
39. TAKE ACTION!
START YOUR BLOG NOW!
BEFORE YOUR FIRST ENTRY:
CREATE AN
“ABOUT ME” OR “ABOUT US”
PAGE
40. TAKE ACTION!
START YOUR BLOG NOW!
MAKE YOUR FIRST ENTRY!
FIRST ENTRY TIPS:
• BACKGROUND OF CU
• YOUR BACKGROUND
• PURPOSE OF CU/THIS BLOG
41. TAKE ACTION!
INCREASE READERSHIP
1. Fully integrate with the
rest of your web site
2. Link from your regular web site
3. Link in your email signature
42. TAKE ACTION!
INCREASE READERSHIP
4. Invite people to read it
5. Make appropriate comments on other
people’s blogs
6. Use PR and Marketing channels to let
people know about it