2. inVitagroup judge by character Services: profit profit: Matching hiring authorities and applicants on the basis of validated personality factors profit: Matching hiring authorities and applicants on the basis of validated personality factors
3. inVitagroup judge by character Services: Delphi & Marathon Delphi Recruitment: Tailored job postings through proprietary psychographic marketing advice Marathon Software: Automated job postings and customized personality assessments
4. inVitagroup judge by character Advisors - Professor of Industrial-Organizational Psychology Mark David Scott, Ph.D. Co-President & Founder - Management Consultant - Published Personality Researcher - Online/Traditional Marketing Consultant Matthew Myers Co-President & Founder - Product/Service Branding Specialist - Media Purchasing Specialist
5. inVitagroup judge by character Market Size Current unemployment rate of 9.1% (approximately 14.5 million people in the U.S.) = High growth segment with a large market By “eHarmony-izing” the job market, our value proposition is distinctive in the online recruitment industry
6. inVitagroup judge by character Key Competitors - Seen as “too complex” and “too impersonal” - Severe lack of applicant selectivity - Career assessments lack validity and are not used to obtain “Person-Organization Fit” - Locate jobs via broad algorithms specifying non-predictive criteria - Utilize generic job postings - Increase likelihood of inadvertent adverse impact
7. inVitagroup judge by character Competitive Edge to Users Job-seekers will be provided with individualized job postings that match their personality profiles Following recruitment, job-providers will already have validated, predictive personnel data on applicants Job postings will be tailored for maximum impact on the basis of psychographic marketing principles Job-providers will target their recruiting strategies to maximize “Person-Organization Fit” Job-providers will reduce adverse impact at the first stage of personnel selection
8. inVitagroup judge by character User Acquisition Launch Growth Maturity Penetrating the market with competitive pricing (within the framework of “freemium” services) Initial marketing will focus on inbound (“pulling”) strategies, with a focus on social media engagement We will then shift our focus to a more “pushing” marketing strategy
12. inVitagroup judge by character Exit Strategy Allows Facebook entrance into the online job search industry; inVitagroup services are likely a “natural fit” with personalized social networking Allows Microsoft entrance into the online job search industry; possible integration with Bing search engine Unique service offerings will allow one of our competitors to clearly “emerge from the pack”
13. inVitagroup judge by character O W T S Strengths Unique service offerings; job success/satisfaction hinges on “Person-Organization Fit” Opportunities Socioeconomic time is right for corporations to start hiring again Weaknesses Lack of startup capital; current lack of computer engineering staff Threats Well-financed companies will not cede market share easily Strengths Large pool of both individual and corporate customers gives us a large target market Opportunities Considering recent EEO case law trends, personality assessment will be a dominant personnel selection method Weaknesses New entry into a well-established market; difficult to forecast sales growth Threats Industry will move to match our service offerings; we need to keep innovating
