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12. 3.
âI think there is a world market
for maybe five computers.â
âThomas Watson, chairman of IBM, 1943
13. 4.
âWho the hell wants to hear actors talk?â
â H.M. Warner, Warner Brothers, 1927
14. 5.
âA cookie store is a bad idea.
Besides, the market research reports say
America likes crispy cookies,
not soft and chewy cookies like you make.â
âResponse to Debbi Fieldsâ idea of starting Mrs.
Fieldsâ Cookies
15. 6.
âIf I had thought about it, I wouldnât
have done the experiment. The literature
was full of examples that said
âyou canât do this.â â
âSpencer Silver, on the work that led
to the unique adhesives for
3-M âPost-Itâ Notepads
16. 7.
âYou want to have consistent and uniform
muscle development across all of your muscles?
It canât be done. Itâs just a fact of life. You just have
to accept inconsistent muscle development as an
unalterable condition of weight training.ââ
Response to Arthur Jones, who solved the
âunsolvableâ problem by inventing Nautilus
17. 8.
âEverything that can be invented
has been invented.â
âCharles H. Duell, Commissioner,
U.S. Office of Patents, 1899
(In 1899, there were 25,527 patents total.
Today, there are over 250,000 that impact smartphones alone.)
18. 9.
âSo we went to Atari and said, âHey, weâve got this
amazing thing, even built with some of your parts, and
what do you think about funding us? Or weâll give it to
you. We just want to do it. Pay our salary, weâll come
work for you.â And they said, âNo.â So then we went to
Hewlett-Packard, and they said, âHey, we donât need you.
You havenât got through college yet.ââ
â Steve Jobs, on attempts to get Atari and HP
interested in his and Steve Wozniakâs personal computer
19. 10.
âThe concept is interesting and
well-formed, but in order to earn better than a âC,â
the idea must be feasible.â
âA Yale University management professor, in
response to FedEx founder Fred Smithâs paper
proposing reliable overnight delivery service
20. 11.
âThe wireless music box has no
imaginable commercial value. Who would pay
for a message sent to nobody in particular?â
âDavid Sarnoffâs associates, in response to his
urging for investment in the radio during the 1920s
21. 12.
âThere is no reason anyone would
want a computer in their home.â
âKen Olson, President, Chairman and
Founder of Digital Equipment Corp., 1977
22. 13.
âThis âtelephoneâ has too many
shortcomings to be seriously considered as
a means of communication. The device is
inherently of no value to us.â
âWestern Union internal memo, 1876
23. 14.
âBut what... is it good for?â
âCommenting on the microchip,
an engineer at the Advanced Computing
Systems Division of IBM, 1968
24. 15.
âI have traveled the length and
breadth of this country and talked
with the best people, and I can assure you
that data processing is a fad that
wonât last out the year.â
âThe editor in charge of business books for
Prentice Hall, 1957
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Design, art direction and text by David Brier of DBD International Copyright 2014 DBD International. Excerpted from a Fast Company article.
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