1. INSIGHTS INTO MOBILE & YOUTHCULTURE mobileYouth Europe Live! HTTP://WWW.MOBILEYOUTHREPORT.COM Why do youth influence each other to switch mobile networks? Flickr:lanier67
3. HTTP://WWW.MOBILEYOUTHREPORT.COM Youth are optimizers and they influence one another to create better experiences. Better products, better services, better environment and better governments. flickr:powless
11. HTTP://WWW.MOBILEYOUTHREPORT.COM If you think churn is a single isolated event, think again. Churn is a social process driven by experiences and recommendations. Flickr: Jon Siegel
13. HTTP://WWW.MOBILEYOUTHREPORT.COM Youth want authenticity. To them, brands are an external manifestation of their inner selves. "Honesty" and "Integrity"
16. Thank you for your time today! Flickr: Werner Schnell Please come back next week to learn more on youth and their mobile devices… HTTP://WWW.MOBILEYOUTHREPORT.COM