TapIt by Phunware is an integrated mobile advertising platform with 30,000+ active publishers and over 6 billion impressions per month. With technologies like RTB Marketplace, Rich media and Hyper Local Targeting, we handle mobile monetization for advertisers, developers and publishers.
1. Tapit! By Phunware
TapIt by Phunware - Corporate Overview
PREPARED BY:
Phone: (888) 444.1494
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2. phunware.com
People are paying more
attention to their smart phones
and tablets than they are to all
“traditional” advertisements
combined. While advertising
noise is louder than ever, the
focus and attention of individuals
is on their mobile screens.
Advertising Today
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• Mobile ad sales will see
a 300% growth rate
over the next 3 years
• Granular targeting is
expected at pennies on
the dollar
• Calls to action are
needed for anytime,
anywhere audiences
on the GO
The Tidal Shift to Mobile
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2.75
5.5
8.25
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• Ad budgets are shifting
from web to mobile
• Why? $0.75 - $3.00
CPM for mobile vs $4 -
$24 CPM
for digital
• Granular targeting:
Behavioral, Audience,
Channel, Geography
and Hyper-Local
Mobile Ad Dollars are Smarter
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Traditional Online Advertising Mobile Advertising
88% of all local
online advertising
will be served on a
mobile device.
6.3% of all local
online advertising
has been served
on a mobile device.
LOCAL PEAK
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• Ads only appear to
relevant users and precise
geographic locations
• Content experience and
relevancy are intersecting
with location
• On average, there is a
120% increase in
consumer engagement
Mobile Ads are Rapidly Going Local
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National Local
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Targeting Beyond the Device
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35 Years Old
Male
Late Night Diner
Sports Enthusiast
Android User
CONSUMER A CONSUMER C
37 Years Old
Female
Likes Children’s Books
Home Maker
Windows Phone
AT&T Carrier
CONSUMER B
21 Years Old
Female
Bargain Shopper
Lives in St. Louis
Avid Facebook User
iOS User
• Channel
• Geography
• Age
• Gender
• Site Frequency
• Carrier
• Device
• Many More
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• Application Downloads
• Awareness
• Drive Foot Traffic
• Engagement
• Lead Generation
• Mobile Commerce
• Product / Model Launch
• Retail Promotion
• Social Media Interactions
Making Mobile a Success for the
Fortune 1000
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Mobile Masses
Specific Targeting
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By the Numbers
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7 BILLION
AD IMPRESSIONS
SERVED MONTHLY5000+CAMPAIGNS
125+COUNTRIES
5100+COMPATIBLE DEVICES
21,000SITES & APPS
70%
WORKING WITH
OF COMSCORE 1000
65+ MILLIONUNIQUE MONTHLY USERS
TOP 2511 OF TOP 25
ADVERTISERS
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Multi-View
5:00pm
It’s been a long
week. You leave
work and head
downtown to a
Happy Hour with
your friends.
5:30pm
You post an update
on your phone;
noticing a travel
ad on the bottom
of the screen.
You have been
researching a
vacation on travel
sites. Thinking...
7:30pm
Back home. You
start surfing on
your desktop and
see a 2nd ad from
the same brand
with a special offer.
Click!
9:00pm
You leave the
house with trip
confirmation in
hand and enough
money saved to
stay an extra night.
Nice.
Device Bridging Solution
Leverage TapIt’s mobile platform and “Multi-View” to reach multiple devices in a
household sharing the same IP. Combine this service with behavioral data to target
ads to bridged devices including desktops, tablets and smartphones.
Example
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Multi-View
Built for Todays Consumer Enhanced Awareness
Capitalize on the increasing trend of multiple digital
devices within the same household. Turn mobile snacking
into desktop conversions!
Capture the branding and direct response value of cross-
channel consumer access by optimizing their cross-device
experience.
Improved ROI No Integration
Create campaigns that mitigate desktop duplication by
integrating desktop and mobile ad buys so that each
benefits and influences the other.
Via 3rd party technology, Multi-View is accomplished
through a zero-integration ad operations approach of pixel
tag placement and ad tag trafficking.
Increased Reach Simple Process
Over 1 Billion “bridged” devices globally and 75%
coverage of U.S. households. Once devices are bridged,
ads can be targeted even when outside the home.
Desktop campaigns launch after a 7-day seeding period
via the mobile campaign. Fully Privacy Compliant ensuring
no device fingerprinting or use of PII.
Unlimited Opportunity Turn Data Into Strategy
Unlimited devices. Unlimited segmentation. Target, reach
and monetize your customers at the right time, with the
right message, no matter where they are.
Real-time campaign optimization by browser, time of day
and media channels allows for focused spend on
individuals and households that are engaging with your
advertisement.
Benefits
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• Market leader in hyper-local
solutions
• Full service brand /
agency / performance
• Top tier direct premium
inventory
Why Work with TapIt! by Phunware?
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• Drive ticket sales
• Promote test drives and
new model releases
• Coupon campaigning
and click-to-call
• Ads notify users within
10 feet of their location
Hyper-Local Focused Platform
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• Impression tracking
• Click tracking
• Engagement tracking
• Conversion tracking
• A/B Testing and optimization
• Post click analytics and metrics
• Multiple third party tracking &
analytic integrations
World Class Analytics & Tracking
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• Proprietary decisioning engine for
maximum optimization
• Patent pending hyper-local geo-fencing
with precise user tracking
• Best in breed audience targeting
• Proprietary multiple point analytics tool
for maximum KPI measurement
• Methodically built campaign strategies
Our Differentiators
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