Mobile Marketing with Mobile Ads The business world is getting more and more competitive with every day that the sun rises. This is definitely good news to consumers who can now sit back and enjoy top quality goods and services. However, if you are a business owner, this only means that you have to work harder to keep your doors open. One sure way to stay ahead of competition is to invest in one of the most effective marketing strategies for selling your brand; mobile marketing. However, you can only meet your marketing objectives if you do things right. This guide will equip you with what it takes to succeed in this kind of marketing. Check us out at www.tapit.com

1. Marty Borotsik
TapIt | Mobile Marketing Webinar
June 11, 2013
PREPARED BY:
Phone: (403) 971.3354
MartyB@Phunware.com

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• Worked 2 years for a major
Affiliate Network
• Worked 1 year for large
Advertiser
• Now working with traffic
source
Who Am I?

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• An Affiliate focused Self-Serve ad network designed for
ease of use and fast delivery.
• Nearly 1B daily impressions from all geos around the
world
• Established in 2011
• Aquired by Phunware in 2012
Who is TapIt?

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1) Choose Campaign
2) Find Traffic volume
3) Setup campaign
4) Data Collection
5) Optimize
6) Profit
Running a Campaign

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• Best way to find the best offer is to ask your AM
what is currently working best with them.
• Currently, our top volume categories are:
1) Gaming (app installs)
2) Android Utility Apps
3) Dating
4) Sweepstake offers
• I believe ALL offers can work with our traffic with
proper data collection and optimization
1) Choose Campaign

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• All traffic can be broken down into platforms/carriers/Devices
• We make it very easy for you to find the traffic you are
looking for with our Media Planner:
https://ads.tapit.com/advertiser/media-planner
2) Find Traffic Volume

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TapIt Media Planner

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1) United States (95M)
2) United Kingdom (25M)
3) China (18M)
4) Germany (12M)
5) Canada (10M)
2) Find Traffic Volume
6) Russia (8.5M)
7) Brazil (7.3M)
8) Saudi Arabia (6M)
9) India (6M)
10) Italy (5.8M)

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• Define your Campaign Name, Budget and Type (CPC or
CPM). Then choose the content category that your
advertisement falls under, start and end dates and delivery
method.
3) Setup Campaign

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• Daily Budget: I always recommend having a minimum daily
budget of $25. This will allow for best distribution of your
ads. The higher the budget and balance, more impressions
will be allotted to you. $25 really isn’t enough spend to get
statistically significant data across all variables in mobile (OS,
OS Version, Handset, Creative, Site, etc…) But it’s better than $10.
• Delivery Speed: I always reccomend running on ‘Fastest
Delivery’ to get most traffic
3) Setup Campaign

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3) Setup Campaign
• Define Targeting and Bids. Choose your Geolocation
targeting, handsets & platforms, carrier/wifi and
environment (wap/app). Then choose the channels you
want to target and define your bid.

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Targeting Platforms and Specific Devices. You can target
specific Operating Systems and Versions, or Target specific
handset brands and models:
3) Setup Campaign

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Carrier & Connection: Choose whether you want to target All
traffic, Wifi traffic, or Carrier & Wifi traffic:
3) Setup Campaign

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Channels & Bids: Choose whether to run Run of Network,
targeting all channels, or just specific Channels. Minimum
bids start at 0.05 for CPC campaigns and 0.30 for CPM
campaigns. Pro tip. Target RON, but pass [site] ID.
3) Setup Campaign

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Define your ad name, click action, destination URL or Phone
Number and upload your creative. Then choose to Create Ad
& Finish or upload more creatives. Test each ad unit. They all
perform differently for each campaign. Some have lower
volume, but can result in massive ROI.
3) Setup Campaign

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List of available macros that you can input into your destination URL:
[site] - Displays the Site ID of the app/site your ad was clicked on
[channel] - Displays the Channel (category) that the click originated from
[transaction_id] - Generates a unique click id, used for conversion tracking
[carrier] - Displays the phone carrier of the user that clicked your ad
[platform] - Displays the OS Platform (Android, iOS, RIM, etc) of the phone that the
click originated from
[version] - Displays the OS version of the phone that clicked your ad
[phone_brand] - Displays the Brand of the device that clicked your ad
[phone_model] - Displays the Model of the device that clicked your ad
[creative] - Displays the creative name of the creative/banner that the user clicked on
[adsize] - Displays the size of the ad that the user clicked on
[environment] - Displays the environment (App/WAP) that the click originated from
Example:http://destination.com/?
subid1=[site]&subid2=[creative]&subid3=[platform]&subid4=[carrier]&subid5=[transactio
n_id]
3) Setup Campaign

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• Banner: Sharp and clean which means your ads will look
native and engaging.
• Text: plain text ads delivered in a clean manner.
• Interstitial: triggered upon the opening of an app as well as in-
between levels so that you can get your message across
without angering the user.
• AdPrompts: a unique, clean, and effective pop-up ad type that
won’t annoy users and ruin the user experience.
• HTML/Javascript: third-party ad tags or rich media creatives.
• AdBuilder: Easily create new banners without photoshop.
3) Setup Campaign

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3) Setup Campaign

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• Affiliates have their own methods.
• $50 to see if the campaign is working.
• $100-$200 to collect data on clicks/conversions.
• Optimize. Most high-level optimization comes through
creatives, carrier and site IDs. Once you have tons of data
collected, look at Handset and OS.
• If not using our Conversion Tracking to analyze the results in
the “AdOptimizer”, be sure you are using a third-party analytics
platform like MobAffTracker.
4) Data Collection:

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• Use AdOptimizer to find ‘sweet spots’ in your traffic
5) Optimize

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5) Optimize
• Choose Data type:

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5) Optimize

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5) Optimize
• Add devices to ‘Quick Blocks’ List within the ‘Edit
Campaign’ page:

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5) Optimize
• White/Blacklist sites in the ‘Post Click Optimization’ section
of the ‘Edit Targeting’ page:

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What are the average CPCs for countries?
This information is constantly changing. The rule of
thumb is that there are a handful of countries that require
bidding higher than the minimum bid, such as USA,
Australia, United Kingdom, Argentina, etc. Please ask
your rep what you should be bidding on these countries.
Most of the other countries will get good volume at the .05
minimum bid.
Should I use my own tracking platform?
That is a personal preference. I always recommend it, as it
is real-time, and you can pivot the data however you choose.
MobAffTracker.com is integrated with TapIt! so our Macro’s
will auto-populate when you generate links.
.
6) Other FAQs:

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How long does it take to get my campaign approved?
We are generally approving campaigns a number of times a
day. If you would like the approval process to be expedited,
please email me (martyb@phunware.com) or ask me on Skype:
mobile_marty
How can I increase the traffic to my campaign?
a) Increasing your bid priceb) Add more
creatives, all sizes
c) Add text creatived) Add AdPromptse)
bid on additional channels
6) Other FAQs:

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Finally, the traffic report. Here are ideas that I can see some
good opportunities:
1)Italy Android – Serving 2M unused impressions daily.
Campaign: Giochissimo. iOS has another 2M impressions.
Campaign: iFortune.
2)Germany – 4M impressions looking to be used.
Campaign Idea: C-Dates?
3)Saudi Arabia – 5M daily impressions of ‘Unknown
Traffic’ available. Non-Carrier specific campaigns have done
VERY WELL here in the past.
6) Traffic Report:

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Webinar PromoCode: ADFABS50 – Deposit $50 or more
into your account and get $50 free.
Marty Borotsik
Martyb@Phunware.com
Skype: mobile_marty
Phone: 403-971-3354
7) Profit:

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Webinar PromoCode: ADFABS50 – Deposit $50 or more
into your account and get $50 free.
Marty Borotsik
Martyb@Phunware.com
Skype: mobile_marty
Phone: 403-971-3354
Questions?