Presentation from Mobile Entertainment’s Monetising Mobile conference on 26-May-2010, by Russell Buckley of AdMob.

1. Commercial Break May 2010 2010 AdMob, Inc. Confidential & Proprietary

2. Earning money with mobile advertising You get paid 60% of click User downloads your app $ User visits page with an ad User clicks on the ad Some advertisers pay on a cost per impression (CPM) basis May 2010 AdMob, Inc. Confidential & Proprietary 2

3. Some of our publishers News ,weather & portals Entertainment, travel & sports SportsTap Social networks, tools & games Around Me Paper Toss May 2010 AdMob, Inc. Confidential & Proprietary 3

4. Getting started 1 2 3 Visit admob.com download SDK Check your earnings online Put code into your app submit for approval May 2010 AdMob, Inc. Confidential & Proprietary 4

5. Online reporting: monitor your performance Real time reporting via a customizable dashboard Access account data via an API to build internal reporting tools May 2010 AdMob, Inc. Confidential & Proprietary 5

6. Interactive video interstitial ad May 2010 AdMob, Inc. Confidential & Proprietary Interstitial or banner Interactive controls In-video call to action Click to download video Click to site Portrait / Landscape video rotation 6

7. Case Study: Backflip Studios Backflip Studios is now earning more than $100,000 a month with AdMob and mobile advertising is now responsible for approximately 50% of monthlyrevenues for the company. “ Sales come and go in spikes. But ad revenue is steady and I can build a business on that.” – JulianFarrior Founder Backflip Studios Featured in: May 2010 AdMob, Inc. Confidential & Proprietary 7

8. Manage your ad Inventory with AdWhirl Allocate your iPhone or Android app inventory across channels to maximize your earnings May 2010 AdMob, Inc. Confidential & Proprietary 8

9. Use House Ads to Promote Your Own Properties Free tool enables you to create and manage your own ads May 2010 AdMob, Inc. Confidential & Proprietary 9

10. Thank You Russell Buckley Vice President Global Alliances, AdMob Chairman Emeritus, MMA email russell@admob.com twitter @russellbuckley blog: www.mobhappy.com www.admob.com/metrics