The document discusses 15 ideas for using QR codes to engage customers. Some examples include linking to video content, using QR codes for voting or contests, linking to mobile apps and websites, providing maps and directions, offering coupons and discounts, and pairing with print materials like menus or magazines. QR codes can be used to drive engagement through interactive content and to measure customers' interactions with digital content attached to real-world marketing.
21. “ A TWO-DIMENSIONAL MATRIX BAR
CODE THAT IS USED TO IDENTIFY
PRODUCTS. IT CAN STORE UP TO
4,296 ALPHANUMERIC OR 7,089
NUMERIC CHARACTERS.”
- PCMAG.COM
Sunday, November 20, 11
28. HAVE YOU SEEN A QR CODE?
MGH 2011
http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
Sunday, November 20, 11
29. HAVE YOU SEEN A QR CODE?
70
53
35
18
0
Yes No Don’t Know
MGH 2011
http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
Sunday, November 20, 11
30. IF YOU HAVE SEEN A QR CODE,
HAVE YOU EVER USED ONE?
MGH 2011
http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
Sunday, November 20, 11
31. IF YOU HAVE SEEN A QR CODE,
HAVE YOU EVER USED ONE?
50
38
25
13
0
Yes No Don’t Know
MGH 2011
http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
Sunday, November 20, 11
32. HOW LIKELY IS IT THAT YOU WOULD
REMEMBER AN AD WITH A QR
CODE?
MGH 2011
http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
Sunday, November 20, 11
33. HOW LIKELY IS IT THAT YOU WOULD
REMEMBER AN AD WITH A QR
CODE?
80
60
40
20
0
Likely Unlikely
MGH 2011
http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
Sunday, November 20, 11
34. WHY WOULD YOU BE INTERESTED
IN USING A QR CODE?
MGH 2011
http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
Sunday, November 20, 11
35. WHY WOULD YOU BE INTERESTED
IN USING A QR CODE?
90
68
45
23
0
Coupon Contest Content Purchase More Info
MGH 2011
http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
Sunday, November 20, 11
36. WOULD YOU BE INTERESTED IN
USING A QR CODE AGAIN OR FOR
THE FIRST TIME?
MGH 2011
http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
Sunday, November 20, 11
37. WOULD YOU BE INTERESTED IN
USING A QR CODE AGAIN OR FOR
THE FIRST TIME?
70
53
35
18
0
Yes No Don’t Know
MGH 2011
http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
Sunday, November 20, 11
100. WHY WOULD YOU BE INTERESTED
IN USING A QR CODE?
90
68
45
23
0
Coupon Contest Content Purchase More Info
MGH 2011
http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
Sunday, November 20, 11
101. WHY WOULD YOU BE INTERESTED
IN USING A QR CODE?
90
68
45
23
0
Coupon Contest Content Purchase More Info
MGH 2011
http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
Sunday, November 20, 11