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Good
Causes

Good
Marketing?
       10 Marketing Lessons from RockCorps
    twitter: grahamdbrown
graham.brown@mobileyouth.org
WHY ROCKCORPS?
                                       An Introduction
                           When I first heard about RockCorps I thought it was a
                           good example of corporates getting involved in youth
                           communities.

so many years. Watch the video, see how youthstarted to dig further the brand without
                            However, when I are interacting around I realized this
    being sold to. Here we have a contender for the exceptional. of youth marketing.
                            wasn’t good this was future model

                           Not only did it inspire youth with something to care
                           about but it also checked all the youth marketing
 Graham Brown              boxes that large brands have been sweating over for
 mobileYouth               so many years. Watch the video, see how youth are
 PS: no affiliation with   interacting around the brand without being sold to.
 Boost, Orange or          Here we have a contender for the future model of
 RockCorps                 youth marketing.


     twitter: grahamdbrown
 graham.brown@mobileyouth.org
#1 Sell Your Values Not Your Brand




    twitter: grahamdbrown
graham.brown@mobileyouth.org
#2 Create don’t Campaign




    twitter: grahamdbrown
graham.brown@mobileyouth.org
#3 Leave a Legacy.
          Outlive your Advertising Campaign




    twitter: grahamdbrown
graham.brown@mobileyouth.org
#4 Provide Social Tools
Give them Something




                                  Social Currency
    to Care About




                                   to Talk About

                                     Give them
       twitter: grahamdbrown
   graham.brown@mobileyouth.org
#5 Sell the
                                                                         Need
                                                                           to
                                                                         Belong




                               It’s not about logic, it’s the emotion.
                                                                          and the
                                                                          Need
                                                                           to
                                                                           Be
                                                                         Significant

    twitter: grahamdbrown
graham.brown@mobileyouth.org
#6 Influence the Influencers
          Stop Selling to Everyone.
Sell to the 10% already sold on your brand
     twitter: grahamdbrown
 graham.brown@mobileyouth.org
#7 Support your Community
    twitter: grahamdbrown
graham.brown@mobileyouth.org
#8 Lead the Tribe.




              Create a Movement
    twitter: grahamdbrown
graham.brown@mobileyouth.org
Sell your ability to Connect Your
       Customers not the product



    twitter: grahamdbrown
graham.brown@mobileyouth.org
#10 Market
                               With not To




    twitter: grahamdbrown
graham.brown@mobileyouth.org
Are you marketing to or
             Are you marketing with ?




    twitter: grahamdbrown
graham.brown@mobileyouth.org
From Argentina to Zaire
            We’ve got your youth data
                    covered
                   Click Here



    twitter: grahamdbrown
graham.brown@mobileyouth.org
Graham Brown
                                 mobileYouth.org

                                  Youth Marketing
                                    Mobile Trends
                               Ideation + Research



    twitter: grahamdbrown
graham.brown@mobileyouth.org

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(Graham Brown mobileYouth) Good Causes = Good Marketing?

  • 1. Good Causes Good Marketing? 10 Marketing Lessons from RockCorps twitter: grahamdbrown graham.brown@mobileyouth.org
  • 2. WHY ROCKCORPS? An Introduction When I first heard about RockCorps I thought it was a good example of corporates getting involved in youth communities. so many years. Watch the video, see how youthstarted to dig further the brand without However, when I are interacting around I realized this being sold to. Here we have a contender for the exceptional. of youth marketing. wasn’t good this was future model Not only did it inspire youth with something to care about but it also checked all the youth marketing Graham Brown boxes that large brands have been sweating over for mobileYouth so many years. Watch the video, see how youth are PS: no affiliation with interacting around the brand without being sold to. Boost, Orange or Here we have a contender for the future model of RockCorps youth marketing. twitter: grahamdbrown graham.brown@mobileyouth.org
  • 3. #1 Sell Your Values Not Your Brand twitter: grahamdbrown graham.brown@mobileyouth.org
  • 4. #2 Create don’t Campaign twitter: grahamdbrown graham.brown@mobileyouth.org
  • 5. #3 Leave a Legacy. Outlive your Advertising Campaign twitter: grahamdbrown graham.brown@mobileyouth.org
  • 6. #4 Provide Social Tools Give them Something Social Currency to Care About to Talk About Give them twitter: grahamdbrown graham.brown@mobileyouth.org
  • 7. #5 Sell the Need to Belong It’s not about logic, it’s the emotion. and the Need to Be Significant twitter: grahamdbrown graham.brown@mobileyouth.org
  • 8. #6 Influence the Influencers Stop Selling to Everyone. Sell to the 10% already sold on your brand twitter: grahamdbrown graham.brown@mobileyouth.org
  • 9. #7 Support your Community twitter: grahamdbrown graham.brown@mobileyouth.org
  • 10. #8 Lead the Tribe. Create a Movement twitter: grahamdbrown graham.brown@mobileyouth.org
  • 11. Sell your ability to Connect Your Customers not the product twitter: grahamdbrown graham.brown@mobileyouth.org
  • 12. #10 Market With not To twitter: grahamdbrown graham.brown@mobileyouth.org
  • 13. Are you marketing to or Are you marketing with ? twitter: grahamdbrown graham.brown@mobileyouth.org
  • 14. From Argentina to Zaire We’ve got your youth data covered Click Here twitter: grahamdbrown graham.brown@mobileyouth.org
  • 15. Graham Brown mobileYouth.org Youth Marketing Mobile Trends Ideation + Research twitter: grahamdbrown graham.brown@mobileyouth.org